Thiago André Oliveira Rocha Email & Phone Number

São Paulo, Sp, Br

Brasil

Master - Business Management

Company profile: Through cutting-edge science and medicine, Biogen discovers, develops and delivers innovative therapies worldwide for people living with serious neurological and neurodegenerative diseases, has the leading portfolio of medicines to treat multiple sclerosis, has introduced the first treatment for spinal muscular atrophy, and is at the forefront of neurology research for conditions including Alzheimer’s disease, Parkinson’s disease and amyotrophic lateral sclerosis. Biogen also… Show more Company profile: Through cutting-edge science and medicine, Biogen discovers, develops and delivers innovative therapies worldwide for people living with serious neurological and neurodegenerative diseases, has the leading portfolio of medicines to treat multiple sclerosis, has introduced the first treatment for spinal muscular atrophy, and is at the forefront of neurology research for conditions including Alzheimer’s disease, Parkinson’s disease and amyotrophic lateral sclerosis. Biogen also manufactures and commercializes biosimilars of advanced biologics.Profile:Leading Digital & Customer Engagement Strategies and Execution across Intercontinental Region markets, primary focus: Brazil, Argentina, Chile, Mexico, KSA, UAE, Japan, Australia and China. • My role and mission at Biogen comprise of 4 major areas: Capability Building (Process & System), Master Campaign and Narrative pull through in several regions, • Omnichannel Field Excellence and Digital Transformation Skills and Mindset shift in collaboration with Learning & development Teams.• Digital Patient centric Lead – Rare diseases.• Field Force Omnichannel Skills & capabilities Lead.• Establishing a compelling vision for how digital health will enhance Spinal Muscular Atrophy (SMA) and Multiple Sclerosis (MS) therapy effectiveness, patient adherence, engagement, and efficient data sharing with healthcare system and payers to capitalize on this digital disruption.• Collaborating with the Marketing, Portfolio and BDH (Biogen Digital Health) team to build business cases to develop/acquire new digital health tools.• Promote seamless interaction between business (e.g.marketing, medical) and the Global Functions (IT, DATA & Analytics, Learning, global congresses) on development of engagement and content strategy followed by more specific digital channel strategy to meet business and customer needs.Digital & Tech expertise: Sales Force Marketing Cloud, Aktana, Power BI, Veeva, Adobe Experience Cloud. Show less

São Paulo E Região, Brasil

Company profile: Sandoz is a global leader in generic pharmaceuticals and biosimilars. As a division of the Novartis Group, our purpose is to discover new ways to improve and extend people's lives. We contribute to society's ability to support growing healthcare needs by pioneering novel approaches to help people around the world access high-quality medicine. Our global portfolio comprises approximately 1,000 molecules, covering all major therapeutic areas.Profile:• I was in… Show more Company profile: Sandoz is a global leader in generic pharmaceuticals and biosimilars. As a division of the Novartis Group, our purpose is to discover new ways to improve and extend people's lives. We contribute to society's ability to support growing healthcare needs by pioneering novel approaches to help people around the world access high-quality medicine. Our global portfolio comprises approximately 1,000 molecules, covering all major therapeutic areas.Profile:• I was in charge of innovation, digital transformation and a member of the Global Digital Committee.• My role and mission at Sandoz are to accelerate the innovation ideation and business growth of our clients (Business Units) through structured digital strategy visioning and implementation.• By leveraging comprehensive insights about the industry and a customer centric perspective, I had a strategic role in the creation of enhanced Digital Customer Journeys and lean and efficient Digital Operating Models.• More than Technology, my ambition is to provide strategic advisory to the BUs in order to shape and improve our Digital Strategy Roadmap, pragmatic and agile business results and market differentiation for our clients.• Tech Savy & Service Design – Experienced leader in developing and launching Digital products and services that simplifies customer journeys, generating value by offering a unique user experience.• Active dissemination of the Digital culture within the company;• Implement Digital Channels, like email marketing, webcasts, HCP portal, podcasts and social media.• Several Digital campaigs: Targeted Display & Facebook campaigns, media buying and tag management software (DMPs, DSPs, CDPs, Tag Manager, etc).• Open Innovation Space: Ideation of the vertical of retail (GX) and biosimilars to search partnerships and new ventures in the Novartis Innovation Hub (BIOME).Digital & Tech expertise: Sales Force Marketing Cloud, Aktana, Hub Spot, Veeva, Drupal, Google Analytics, QlikView. Show less

Brasil

Company Profile: Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.Profile:Managing business development activities in emerging local and multinational… Show more Company Profile: Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.Profile:Managing business development activities in emerging local and multinational pharmaceutical and Healthcare companies in Latin America. Experienced in subjects with great importance to companies current agendas like:• Patient and HCP focused strategy based on value creation, differentiation and superior customer experience.• CRM & HRM• Patient Services Transformation – Loyalty and Medication Adherence• Digital Multichannel Marketing for HCP and Patients.• Sales Force Digital Transformation - New ways of medical engagement through innovation and technology.• Development of new business models for hospitals and payers.• Optimize inter-related marketing decisions including segmentation, targeting, positioning, and promotional mix.• Applying insights on HCP needs to help define its strategic goals and improve Field Force performance.• Strong experience in healthcare digital products. • Responsible for search, evaluate and approve new solutions to support Digital Transformation• Make solutions for customers' journey, applying the concept of "Patient Centric" Commercially Focused and Industry Oriented Professional more than 8 years of experience in originating opportunities in Local and Multinational Organisation in BrazilManage the day-to-day contract development process for large complex contracts.Ability to establish and maintain effective working relationships with coworkers,leadership and customers. Show less

São Paulo, Brasil

Research, Development and Innovation.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Master Of Business Administration - Mba, Business/Commerce, General

Executive Certificate In Strategy And Innovation, The South Side Innovation Center

Biomedical Sciences, Ciências Da Saúde