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Anywhere Office

We are a B2B Revenue accelerator.Scaling revenue in B2B companies doesn't have to be complex. We structure and implement strategies, processes and methods validated in more than 100 B2B operations.

Anywhere Office

TRA is a community for Revenue Leaders (Marketing, Sales, Account Management & Customer Success). We share weekly insights (always on Tuesdays) about Revenue Architecture directly from the trenches.Subscribe it at: therevenuearchitects.com

Paris, France

Brasil

Transformamos o seu LinkedIn em uma Máquina de Vendas!

#Anywhereoffice

Reshaping the Future of Work 💚

São Paulo, Brasil

São Paulo, Brasil

Innovation with key results / Innovation as a Service

São Paulo, Brasil

São Paulo, Brasil

Goiânia, Goiás, Brasil

#Anywhereoffice

#Anywhereoffice

As Head of Sales at Runrun.it, we (my awesome team and I) made some important achievements during the time I was in charge of this operation:● Redesign of the Sales Operations team and redefinition of the main KPIs (finally obtaining reliable indicators, redesigning the area's main accountability materials and creating predictive processes to support decision making and the SQUADs' main routines);● We reached 65% of the global OKR (New MRRs) during this period (in 1 month we achieved 109% of the MRR's goal, which was achieved only in 3 months in the last 24 months);● Hired 13 new professionals for the team during the period and redesigned the Recruitment, Onboarding and Ramp-up procedures;● Mentored Enterprise AEs in closing strategic accounts for the company in the period (Cheil, Lápis Raro, MacFor, Porto Seguro, Tenda, SENAC, etc);● We structured a Sales Enablement as a Service program together with "DNA de Vendas" (Inside Sales Academy) in order to upskill the entire sales team;● We created a Sales Development area within the Product Led Growth/Sales GTM (designed the sales planning for the next 6 months, compensation plan, hired the SDR team and we built the playbook for the area);● Review of the entire Sales Machine's process and redesign of the sales funnel (creation of additional steps and detailing of the gatekeepers for each step of the funnel);● Redesign of the Sales Playbook and inclusion of best practices for each stage of the funnel (scripts, copies, gatekeepers triggers, definition of best practices in the use of the tech stack, etc);It was 7 intense months and I'm very proud of what we've achieved! I'm ready for the next chapters of my journey!

Goiânia, Goiás, Brasil

As a revenue leader, I worked to unify marketing and sales teams around the purpose of creating a "customer centric" area/company.Some of my contributions during this period:● Launching "Disrupção Summit" (one of the main online events for the Industrial Maintenance area in Brazil / > 1.2k participants in the 2021 edition);● Reformulation of the institutional Branding of ITSS Tecnologia (Goal: Positioning ITSS as an enterprise technology provider);● Structuring the Revenue Operations and Sales Enablement teams;● Implementation of the ABM framework (with a focus on shortening the sales cycle and increasing market share on enterprise accounts);● Reconstruction of the commercial policy with a focus on attracting and retaining the best commercial talents.Results:● 80% increase in the company's global product revenue;● Total integration of marketing and sales teams;● Closing of strategic accounts (Ex: Volkswagen, ArcelorMittal, Coca-Cola, Baterias Moura, Eurofarma, Café 3 Corações, Alpargatas, Tupy Mineradora, etc).

Goiânia E Região, Brasil

During this period, I led the Sales, Sales Development and Sales Operations teams. Together with my team, we built processes that generated gains for both the sales area and also the entire company.Some achievements in this period:● Expansion of the company's Global Revenue by more than 30%;● 140% revenue increase in the company's strategic mix;● 310% increase in product revenue (Predictable Revenue);● Design and Scale-up from scratch of a product for the industrial maintenance area (0 to R$ 4.5MM in ARR and 30 enterprise accounts won);● Construction of the Inbound/Outbound/ABM Sales Machine (aligned with a high performance sales culture).Some overdeliveries conquered:● Construction of the Smarketing culture;● Development of the Product Management (PM) culture throughout the entire company;● Creation of multidisciplinary governance committees (Results Comittees, Products Comittees, Services Comittees, etc);● Recommendation of a Financial/Strategic consultancy for the entire group (currently a financial advisor/board member);● Admission and Participation as a board member in the administrative council (Grupo ITSS);● Creation and promotion of the company's main traction channel (Online Events: Disrupção Industrial, Tech Talks, Bastidores do RH, etc);● Recommendation of english language lessons for the whole group;● Building a high performance culture for the sales area (Sharks Squad).

Goiânia, Goiás, Brasil

Goiânia, Goiás

Goiânia, Goiás

My team was responsible for restructuring the software reseller's vertical of Grupo ITSS and we launched a new brand (LTS Tecnologia). We developed a GTM-plan for enterprise customers using Microsoft, Google, BitDefender and UiPath solutions throughout the Midwest Region of Brazil.Some achievements in this period:● Closing of strategic regional accounts (Grupo SAGA, Terral Incorporadora, IPOG, etc.)● We carried out the expansion of new Microsoft and Google businesses throughout the Midwest region;● Management of all commercial and marketing processes of this business unit;● Hiring and training a team of specialist consultants in the technologies represented.

Goiânia E Região, Brasil

I performed the marketing diagnosis, strategic positioning and execution of the marketing plan for the 3 companies of the ITSS Group (ITSS Tecnologia, DocNix and LifeDoctor).Achievements in this period:● Led together with the CMO of the ITSS Group the implementation of the "Agile Marketing" framework for the management of activities and work sprints for the group's marketing;● We structured marketing cells within each business vertical of the group;● We created an Inbound Leads demand generation process for the 3 business fronts;● We started delivering more than 90% of marketing projects to verticals (before it was less than 50%).

Brasil

During 2 years I worked as a Sales Mentor/Consultant for B2B Companies.I helped 20 companies by leading and developing their "Sales Machine" from scratch. I had a 80% success rate with those companies and some of them had experienced a 100% revenue growth YoY during this period.

Goiânia Area, Brazil

I've co-founded Territory Eyewear and also was responsible for the entire go-to-market strategy. During almost 3 years we developed an eyewear brand focused on travellers and structured some distribution channels (ecommerce, niched-events, kiosks, indirect channel and co-branded partnerships). Results achieved: More than 2k eyeglasses sold, thousand of fans throughout our social media channels and initial traction inside a well disputed market.

Goiânia

Acelera Digital was a digital marketing agency based in the midwest region of Brazil and focused on building online sales machines. During this period, we structured institutional websites, e-commerces, pay-per-click campaigns, digital marketing planning, content strategy for social networks, marketing automation, among other services for hundreds of clients from all over Brazil.

Goiânia Area, Brazil

I was responsible for restructuring the Corporate Education department at IPOG. I developed together with my team a new positioning for the area and also created several Corporate Education products in 4 strategic axes: Integral leadership, Strategy execution, Excellence in Sales and Customer Service. With this new positioning, we shifted the revenue mix to the area's core business: corporate training.

Goiânia Area, Brazil

I've bootstrapped MaryLimp, which was a residential and commercial express cleaning company based at Goiânia/GO. We reached more than 500 customers (during this first year) and also responsible for positioning the company in the market leadership at this region. We developed our own cleaning method and also all the customer service procedures, being capable of achieving an average of 2 hours in service delivery time.

São Paulo Area, Brazil

I've bootstrapped Indike (which was a service provider's marketplace/startup). I was responsible for managing the software development team and also structured some important commercial partnerships. We were responsible for leveraging a network of 800,000 service providers across the whole country. We structured a freemium business model and launched several features for this marketplace.

São Paulo Area, Brazil

I co-founded Javali Digital (digital marketing agency/consultancy company) and was initially responsible for developing the company's sales area (process and sales machine) with a focus on digital marketing services for small and medium-sized companies. I structured the processes for acquiring new customers, commercial relationships, pricing, business development process and strategic partnerships with class entities.

São Paulo, Brasil

Definition and adjustments at the credit policies for FAI (Financeira Americanas Itaú). Implementation of credit policies for the Americanas Itaucard credit card in the Internet sales channel. I also coordinated six credit policy analysts during this period and we were responsible for approving several strategic projects in the bank's credit department.

São Paulo, Brasil

Commercial relationship of Itaucard Lojistas at SP, RS and ES states (16 commercial partnerships with annual revenue between R$ 100 MM and R$ 500 MM). Interaction with all areas involved in the card business (infrastructure, finance, products, sales planning, marketing, legal, etc.), managing the P&L and coordinating a team of 5 consultants located in different states. Growth in 12 months of 20% in total card billing, 25% in number of customers and 44% in activation of the card portfolio.

São Paulo Area, Brazil

Action planning for the commercial team at Fininvest Lojistas department, structuring of variable commissions programs, partnership contracts' valuations and sales campaigns planning/execution for more than 700 employees.

São Paulo Area, Brazil

I've worked with the budget management of Fininvest Lojistas' department. I've helped the Performance Indicator's Squad at the development of management reports, KPIs analysis, goals planning of the entire sales department and new commercial partnerships' financial analysis.

Hortolândia, São Paulo, Brazil

Production Support (3rd level / English-based) for Sprint (one of the biggest mobile operator at US). Operation on Oracle databases, Unix servers and resolution of high severity/impact problems.

Campinas Area, Brazil

Software development for telephone exchanges and documentation for the entire process using software engineering frameworks. Negotiation of business requirements with the commercial area and customers (Main account: Telefônica/SP).

Master Of Business Administration (Mba), Desenvolvimento Humano E Psicologia Positiva, Pós-Graduação Lato Sensu

Activities and Societies: Human development and positive psychology.

Master Of Business Administration (Mba), Gestão Comercial, Pós-Graduação Lato Sensu

Activities and Societies: FGV-Goiânia (ESUP). Criação de um planejamento comercial para a empresa MaryLimp como trabalho de conclusão de.

Master Of Business Administration (Mba), Finanças Corporativas & Investment Banking, Pós-Graduação Lato Sensu

Activities and Societies: Publicação de um artigo denominado "Alocação de recursos por parte de fundos de Venture Capital em startups de.

Bachelor'S Degree, Computer Engineering

Specialization in Industrial Systems and Processes.