Thiago Mendes Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brasil

Responsible for orchestrating and planning all touchpoints with physicians within the vaccine business unit, monitoring both physical and digital engagement, and generating relevant insights for continuous improvement of the customer journey. In charge of selecting target markets and/or segments for best practices benchmarking and supporting the design of the ideal customer experience for digital channels in the annual business plan, working closely with marketing and medical teams. Continuous… Show more Responsible for orchestrating and planning all touchpoints with physicians within the vaccine business unit, monitoring both physical and digital engagement, and generating relevant insights for continuous improvement of the customer journey. In charge of selecting target markets and/or segments for best practices benchmarking and supporting the design of the ideal customer experience for digital channels in the annual business plan, working closely with marketing and medical teams. Continuous study of consumer behavior and its influences on brands, portfolios, competitors, and market trends. Accountable for prospecting and attracting business partners for internal stakeholders and managing vaccine portals for both physicians and the general public. Direct interaction with BI and tech teams to create dashboards for measuring results and identifying opportunities. Development of monthly reports for brand BU heads and facilitating transparent and collaborative discussions across departments, investing time in building productive connections. Show less

São Paulo, Brazil

Main accomplishments: increasing the lead generation by 37% YoY, with a sales record in only one month (March 2022). Online sales growth by 42% (e-commerce).Responsible for performance pillar in Ticket Log company (brand of the group focused on fleet and mobility). Management of media agencies (performance and SEO), the marketing annual budget, and the acquisition strategy of leads/customers through paid and organic channels. In charge of the media mix expansion (local and international… Show more Main accomplishments: increasing the lead generation by 37% YoY, with a sales record in only one month (March 2022). Online sales growth by 42% (e-commerce).Responsible for performance pillar in Ticket Log company (brand of the group focused on fleet and mobility). Management of media agencies (performance and SEO), the marketing annual budget, and the acquisition strategy of leads/customers through paid and organic channels. In charge of the media mix expansion (local and international providers). Implementation of affiliate program and management of partner companies (farming and hunting). Directly interact with headquarters (France) to exchange knowledge, benchmarking, best practices, and business reviews. Creation of weekly/monthly reports and follow-ups to the Brazilian and France board. Show less

Rio De Janeiro, Brasil

Main accomplishments: ROAS 3,9 with 6 digits of investment to the company Binswanger, Google's annual impression share by 86,3% to MAG Seguros and 72,3% to Binswanger, in the first position in the rank of all competitors.In charge of all paid media channels of both MAG Seguros e-commerce and the group's insurtech - WinSocial. Daily analysis of both financial indicators and digital operation performance. Permanent searching for the best conversion practices/optimization through growth… Show more Main accomplishments: ROAS 3,9 with 6 digits of investment to the company Binswanger, Google's annual impression share by 86,3% to MAG Seguros and 72,3% to Binswanger, in the first position in the rank of all competitors.In charge of all paid media channels of both MAG Seguros e-commerce and the group's insurtech - WinSocial. Daily analysis of both financial indicators and digital operation performance. Permanent searching for the best conversion practices/optimization through growth hacking techniques (experiments, Ab tests, hypotheses validation, funnel analysis, etc). Creating weekly reports for the CMO and other managers. Responsible for budget control regarding cost per lead. Point of contact in Brazil for the global digital excellence center in the Netherlands, sharing world best practices in digital performance, growth marketing, actively participating in workshops and training, and in direct interaction with digital marketing teams in all countries where Aegon Group is present.Paid strategy reformulation for Instituto de Longevidade, the biggest content website for the 50+ year olds in Brazil. Responsible for the SEA strategy to Binswanger, a group company focused on real estate. Show less

Rio De Janeiro, Brazil

Main accomplishments: average ticket increased by 36%, the cost per lead decreased by 35%, the cost per acquisition by 16%, and revenue growth by 42%.Responsible for online campaign strategy and performance to media channels such as Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads, programmatic media, affiliates as well as lead generating companies. Daily measurement of metrics and results, dashboard establishment, and performance analysis. Also in charge of searching for new… Show more Main accomplishments: average ticket increased by 36%, the cost per lead decreased by 35%, the cost per acquisition by 16%, and revenue growth by 42%.Responsible for online campaign strategy and performance to media channels such as Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads, programmatic media, affiliates as well as lead generating companies. Daily measurement of metrics and results, dashboard establishment, and performance analysis. Also in charge of searching for new partnerships related to the business, controlling both the digital media budget and the lead flow in the conversion funnel.With a mindset focused on CRO through growth hacking techniques, using web analytics tools (Google Analytics), SEO (SEMrush), System Integrations (Zapier), CRM (Salesforce), both landing pages and pop-up creation (Unbounce) as well as AB tests (VWO). Has weekly based contacts with the Digital Center of Excellence in the Netherlands in order to exchange both data and insights on what is under global implementation, in addition to the use of agile methods, especially the Scrum framework. Accounts for following up the financial indicators as well as benchmarking the other life insurance market players. Show less

Rio De Janeiro, Brazil

Main accomplishments: decreased Shoptime's social ads adcost by 15%, increased Submarino's social ads sales by 5% and Americana's app installs by 38%.Was responsible for traffic generation as well as campaign strategy and performance of Americanas, Submarino, and Shoptime websites through online media platforms (Google and Facebook) and programmatic media (Criteo, Google Ads, and DBM). Also accounted for specific campaigns aiming to establish, engage and sell products on the company’s… Show more Main accomplishments: decreased Shoptime's social ads adcost by 15%, increased Submarino's social ads sales by 5% and Americana's app installs by 38%.Was responsible for traffic generation as well as campaign strategy and performance of Americanas, Submarino, and Shoptime websites through online media platforms (Google and Facebook) and programmatic media (Criteo, Google Ads, and DBM). Also accounted for specific campaigns aiming to establish, engage and sell products on the company’s APPs. Managed both daily and monthly budget control of the channels with ROAS, Adcost, and other KPIs evaluation.Carried out the daily measurement of metrics and results, dashboard establishment, and performance analysis. Used growth hacking techniques with the creation of AB tests, and funnel analysis as well as used Adobe Analytics for data cross-checking and daily interaction with the commercial sector. Show less

Rio De Janeiro Area, Brazil

Main accomplishments: increased the ROAS by 20% and decreased the cost per click by 35%.Was in charge of online media campaign plans, creation, management, and performance. Most used platforms: Google Ads, Facebook Ads, and AdManager, focusing on outcomes, based on pre-established KPIs (ROAS, CPC, CPA, and Average Ticket). Also accounted for the Group’s affiliates program – search, follow-up, and outcomes of each partner.In close contact with the board of directors, developed… Show more Main accomplishments: increased the ROAS by 20% and decreased the cost per click by 35%.Was in charge of online media campaign plans, creation, management, and performance. Most used platforms: Google Ads, Facebook Ads, and AdManager, focusing on outcomes, based on pre-established KPIs (ROAS, CPC, CPA, and Average Ticket). Also accounted for the Group’s affiliates program – search, follow-up, and outcomes of each partner.In close contact with the board of directors, developed both thorough reports and control metrics in order to follow up on the whole area. Used growth hacking techniques to optimize the website conversion (analysis tools and heatmaps such as Google Analytics, Google Site Search, Clicktale, etc). Analytical view of traffic generation to the website through several internal and external channels. Show less

Rio De Janeiro, Brazil

Main accomplishments: decreased the cost per lead on XPE by 13% and online courses sales growth by 18%.Accounted for promoting steady growth in the number of online attracted clients; both keeping clients and promoting their satisfaction; enhancing the revenue through online media platforms such as Google Ads, Facebook Ads, Linkedin Ads, E-mail Marketing, etc. Was responsible for the traffic generation to XP websites; online campaign strategies and performance; the raise of registers… Show more Main accomplishments: decreased the cost per lead on XPE by 13% and online courses sales growth by 18%.Accounted for promoting steady growth in the number of online attracted clients; both keeping clients and promoting their satisfaction; enhancing the revenue through online media platforms such as Google Ads, Facebook Ads, Linkedin Ads, E-mail Marketing, etc. Was responsible for the traffic generation to XP websites; online campaign strategies and performance; the raise of registers for new accounts; as well as the control of generated lead cost.Was in charge of sponsored link campaigns (SEA); planning, developing, measuring, and analyzing email marketing campaigns (including AB tests and experiments); supervising the creation of online promotional pieces as well as data analysis through Google Analytics. Also accounted for both supporting partner advertising agencies and following up on the competition’s indicators and actions. Show less

Rio De Janeiro Area, Brazil

Assisted the marketing management in the coordination of the editing teams; the updating of the website content by using Google tools such as Analytics, Ads, AdSense, and AdManager; and the establishment of both customer relationship actions and monthly/periodic promotional campaigns for the website and social media, as well.Accounted for the sector’s email marketing, from planning to outcome analysis; planning and approving of the ads published by the newspaper; reviewing advertising… Show more Assisted the marketing management in the coordination of the editing teams; the updating of the website content by using Google tools such as Analytics, Ads, AdSense, and AdManager; and the establishment of both customer relationship actions and monthly/periodic promotional campaigns for the website and social media, as well.Accounted for the sector’s email marketing, from planning to outcome analysis; planning and approving of the ads published by the newspaper; reviewing advertising text and art; supporting the commercial department regarding online platforms. Also facilitated the communication between CSC and the other departments as well as helped to organize the public tender shows promoted by the Group. Show less

Rio De Janeiro Area, Brazil

Accounted for maintaining, monitoring, and updating the website in close contact with providers as well as internal and external partners. Was in charge of planning and developing email marketing campaigns; planning and creating both institutional and promotional campaigns for the website and social media as well. Assisted in creating campaigns for Google using SEO techniques.

Rio De Janeiro Area, Brazil

Assisted the Communication Department in developing both clipping service and internal marketing campaigns; writing electronic registration; updating the internal website as well as performing managerial activities.

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Advertising