Thiago Vaz Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

● Overseeing the entire product lifecycle, from ideation to market implementation, to measure performance through key indicators reflecting financial impact and customer satisfaction, including metrics such as revenue from new launches and usage and retention rates of existing products;● Acting as the product division's representative in high-level negotiations and sensitive client situations, ensuring the company's interests are protected and building solid, trustworthy relationships;●… Show more ● Overseeing the entire product lifecycle, from ideation to market implementation, to measure performance through key indicators reflecting financial impact and customer satisfaction, including metrics such as revenue from new launches and usage and retention rates of existing products;● Acting as the product division's representative in high-level negotiations and sensitive client situations, ensuring the company's interests are protected and building solid, trustworthy relationships;● Actively participating in the design and structuring of squads, defining OKRs, and continuously monitoring the results of three tribes and twelve squads;● Directly managing product managers and analysts, conducting regular performance evaluations and creating individualized development plans focused on high performance and the team's continuous professional growth;● Collaborating closely with senior management, including founders, the CEO, and the CTO, representing the product area in interactions with business units;● Maintaining direct interface with marketing, sales, and customer service teams, aiming both at launching and attracting new products and maintaining customer satisfaction and feedback regarding existing products;● Actively participating in events, monthly meetings, and webinars for clients.Main clients: iFood, Shopee, Nubank, Casas Bahia, BK, Natura, and Riachuelo.Main results: (1) 300% revenue increase in three years. (2) Restructuring processes to achieve financial breakeven. (3) Successfully integrating three acquired companies without collateral impacts on results or operations. Show less

São Paulo, Brazil

● Responsible for managing the product aimed at small and medium-sized businesses (SMEs) and accountants, focusing on expanding the user base within these segments;● Contributed to the mergers and acquisitions process during the last investment round, including evaluating and defining target companies for acquisition to identify opportunities that would sustainably drive company growth;● Led the company’s product-led growth (PLG) strategy, creating an optimized experience for new users… Show more ● Responsible for managing the product aimed at small and medium-sized businesses (SMEs) and accountants, focusing on expanding the user base within these segments;● Contributed to the mergers and acquisitions process during the last investment round, including evaluating and defining target companies for acquisition to identify opportunities that would sustainably drive company growth;● Led the company’s product-led growth (PLG) strategy, creating an optimized experience for new users (leads and prospects), resulting in higher conversion rates and reduced customer acquisition costs. Show less

São Paulo E Região

● Responsible for the ecosystem of digital products supporting the company's market growth, encompassing the entire customer acquisition journey, including websites, blogs, organic tools, and e-commerce;● Led the formation of multidisciplinary teams (including product, design, data, and technology), aiming to reduce time-to-market, optimize marketing investments, and increase the company's market penetration;● Actively involved in strategic decision-making, maintaining continuous… Show more ● Responsible for the ecosystem of digital products supporting the company's market growth, encompassing the entire customer acquisition journey, including websites, blogs, organic tools, and e-commerce;● Led the formation of multidisciplinary teams (including product, design, data, and technology), aiming to reduce time-to-market, optimize marketing investments, and increase the company's market penetration;● Actively involved in strategic decision-making, maintaining continuous relationships with senior executives (C-level).Main results: (1) 50% increase in new customers in one year. (2) Created teams that resulted in a higher volume of market tests and learning, increasing customer conversion rates. (3) Achieved over 500% growth in organic traffic, reducing customer acquisition costs and improving the financial health of new customer segments. Show less

São Paulo Area, Brazil

● Managing and optimizing the digital sales operation of dental plans, focusing on continuous improvement of the customer experience and growing sales through the digital channel;● Developing and implementing a digitization program for broker relationships, aimed at marketing medical plans, with the objective of optimizing operational margins and increasing broker loyalty along with their respective clients;● Coordinating a multidisciplinary team of product managers, designers, and… Show more ● Managing and optimizing the digital sales operation of dental plans, focusing on continuous improvement of the customer experience and growing sales through the digital channel;● Developing and implementing a digitization program for broker relationships, aimed at marketing medical plans, with the objective of optimizing operational margins and increasing broker loyalty along with their respective clients;● Coordinating a multidisciplinary team of product managers, designers, and developers, fostering a collaborative and agile environment for project execution. Show less

São Paulo E Região, Brasil

● Developing a loyalty program for Gympass partner gyms, structured around a collective purchasing model (similar to Groupon) and the use of the Gympass point-of-sale device.Main results: (1) Supporting over 400 gyms in expanding or renovating their businesses through the collective purchasing product. (2) Enabling over 3,000 gyms to adopt the financial product (point-of-sale device). (3) The initial success led to the program's expansion into other major markets where the company operates… Show more ● Developing a loyalty program for Gympass partner gyms, structured around a collective purchasing model (similar to Groupon) and the use of the Gympass point-of-sale device.Main results: (1) Supporting over 400 gyms in expanding or renovating their businesses through the collective purchasing product. (2) Enabling over 3,000 gyms to adopt the financial product (point-of-sale device). (3) The initial success led to the program's expansion into other major markets where the company operates (U.S. and Europe). Show less

● Responsible for implementing an operational excellence center, integrating digital capabilities such as design, data, and technology to meet the needs of the group’s 13 universities in a corporate turnaround project.● Developed the Black Week for the education market in collaboration with Google, leveraging the post-ENEM period to drive enrollment demand and maximize student recruitment opportunities.

São Paulo Area, Brazil

● Leading the digital business area in a spinoff created to drive the company’s digital transformation, focusing on innovation and developing new products for the consumer segment, notably ‘Limpa Nome Online,’ the first debt negotiation marketplace in the country;● Returning to the management of remote channels, taking on responsibility for the e-commerce and telesales management (team of over 60 employees, including direct and indirect staff).Main results: (1) Consolidation of the new… Show more ● Leading the digital business area in a spinoff created to drive the company’s digital transformation, focusing on innovation and developing new products for the consumer segment, notably ‘Limpa Nome Online,’ the first debt negotiation marketplace in the country;● Returning to the management of remote channels, taking on responsibility for the e-commerce and telesales management (team of over 60 employees, including direct and indirect staff).Main results: (1) Consolidation of the new business unit, Serasa Consumidor. (2) Mediated over 6 million negotiated debts through ‘Limpa Nome Online’. (3) Achieved an annual revenue of R$100 million for the company through remote channels. Show less

São Paulo Area, Brazil

● Leading the technology area of ClearData, a group company and authorized distributor of Serasa Experian, focusing on integrating credit and marketing data to enhance solutions such as CRM and management software;● Developing software for the hospitality industry.Main results: (1) Secured important contracts in the hospitality industry, including clients like Costa do Sauipe and Atlantica Hotels. (2) Acquired over 1,000 small and medium-sized business (SME) clients for ClearData.

São Paulo Area, Brazil

● Developing and managing a new sales channel aimed at the small and medium-sized business (SME) segment;● Responsible for optimizing improvements in the online sales operation for the digital certificates business unit;● Contributing to the creation and launch of a new customer segment for the company, focusing on individual consumers (B2C);● Leading a team of four business analysts within the commercial structure, promoting the professional development of the team.Main… Show more ● Developing and managing a new sales channel aimed at the small and medium-sized business (SME) segment;● Responsible for optimizing improvements in the online sales operation for the digital certificates business unit;● Contributing to the creation and launch of a new customer segment for the company, focusing on individual consumers (B2C);● Leading a team of four business analysts within the commercial structure, promoting the professional development of the team.Main results: (1) Developed a digital sales channel for SMEs, attracting over 20,000 new clients in the first year, representing 20% of the total portfolio. (2) Responsible for transforming the online sales operation for digital certificates into the unit’s most efficient channel, generating 35% of revenue. Show less

São Paulo Area, Brazil

Master Of Business Administration - Mba, Finance And Strategy

Double major in Strategy and Finance

Bachelor'S Degree, Computer Science

Technical Degree, Systems Development