Highly versatile, CRM, BI, Martech, and Salesforce Marketing Cloud specialist and consultant with over 10 years of experience in team leadership, strategy, and communication development. Focused on bridging the gap between developers and marketers by leading projects with a clear view of the business requirements and helping multi-level professionals have better conversations and information flow by suggesting questions and promoting discussions. Considers this, one of the main challenges of digital transformation in most businesses. He also likes to engage in groups and forums to learn and share knowledge and experiences with his colleagues.A tech enthusiast and marketing lover, he likes to perform in fast-paced work environments with projects that join his passions. Some of his principles are ownership, organization, standardization, and data management. Believes that good strategies start with data collection and governance as planning premises to perform analysis later and collect insights for adjustments and new developments. Although the focus is on data-driven customer experience, he advocates the need for humanized and personalized communications that delivers quality content at the right timing, leading to discovery, conversion, expansion, and the growth of the customer LTV.