I've worked on advisory programs at Forrester Research, from the rise of Dotcom to the advent of the digital Social Groundswell (2000-2012). Ever since, I've been putting theory to practice with Bazaarvoice, by conducting Voice of Customer programs for Brands and Retailers, from the boom of online product & services Reviews, to today's surge of social visual content. This consumer-generated content (CGC) 'travels' across websites and apps, search engines and social networks, providing Shoppers with the needed, authentic Social Proof when discovering, researching or buying products and services, Online and Instore.I consult with eCom, Digital Marketing and Business Technology leaders, who aspire to build true Customer-Centric businesses, develop into Responsive Organisations, and sustain steady revenue performance, in the age of the customer.Skills• maintaining Governance, articulating Strategy, evidencing Performance, agreeing on Plan.• Business Development, Project and Program Management.• Product Development, Product Marketing.• Customer Content Program analytics (emailing, volumes, coverage, sentiment, advocacy, negative content handling).• Speaking Engagements, Training, Workshops.Fields• Consumer-Generated Content (CGC) in eCommerce and Indirect Channel Strategies.• Customer Content Solicitation, Submission, Moderation, Display and Syndication.• Word-of-Mouth Marketing Amplification across Customer Journeys, Online, Offline, Instore. • Actionable and Insightful Customer Content Workflow into Functions, i.e. eCom, Customer Care, Marketing (Search, Brand, Comms, Merch), Product Innovation-Renovation, Trading teams • Value Impact for Responsive Organisations
Listed skills include Market Research, Product Marketing, Digital Strategy, Product Management, and 29 others.