Thinh Phan Email & Phone Number

Ho Chi Minh City, Vietnam

In keeping up with changing consumer needs, lifestyles and expectations, Central Retail focuses on designing a cohesive user experience for customers at every touchpoint. Blurring the lines between physical and virtual stores, our aim is to make shopping as easy and convenient as possible for our customers.

Ho Chi Minh City, Vietnam

AEONESHOP is the official E-commerce of AEON VIETNAM (Supermarket). AEONESHOP’s mission is to provide customers with safe online shopping experiences, quality products, and dedicated service. AEONESHOP offers a wide range of products fulfilling every need of Vietnamese customers: Food, Groceries, Household Devices, Home Appliances, Sporting Goods, Picnic Supplies and so on. Main duty:- Support the General Manager in creating the business strategy needed for the growth and… Show more AEONESHOP is the official E-commerce of AEON VIETNAM (Supermarket). AEONESHOP’s mission is to provide customers with safe online shopping experiences, quality products, and dedicated service. AEONESHOP offers a wide range of products fulfilling every need of Vietnamese customers: Food, Groceries, Household Devices, Home Appliances, Sporting Goods, Picnic Supplies and so on. Main duty:- Support the General Manager in creating the business strategy needed for the growth and development of the Project.- Led the development of annual marketing plans working closely with the merchandise team, operation team, and store managers to create an effective and efficient marketing strategy focused on growing audiences for our products and servicesBuilding the marketing team structure (10 persons) is more energetic, mindset thinking, and productive with achievement:• Improved the MKT workflow: faster 40% reporting, 50% planning• Improved 70% time to upload product• 90% of team members can be leaders for some cross-functional project.Making and implementing the short-term plan to archive/maintain sale numbers by• Restructure performance ads strategy based on data-driven, customer insight ...• Successful Campaign creation increases Revenue to 60%, CiR to 23%Working in long-term strategies:• Building the whole year MKT plan, brand positioning of AEON Eshop• Make the SEO plan: building up and training the SEO in-house team• Affiliates: improve 15% the performance by controlling cheater users.Preparing the marketing matters for the new system launching:• Responding to the communication plan for new system launching (ideation, direction, tactical)• Support to build the functional website related UX/UI, planning for CRM, recommendation system Show less

Ho Chi Minh City, Vietnam

- Work directly with Chairwoman to build an effective marketing plan and promotional activities of the products to achieve short and long-term business objectives; including revenue, sales, profit, and market share targets.- Digital strategy: Using CPAs strategy (performance MKT), inbound marketing (website, SEO), utilize infrastructure data to maximize acquire customer- Market insights: doing and analyzing customer's behavior, customer journey via digital infrastructure (CRM, OMS)… Show more - Work directly with Chairwoman to build an effective marketing plan and promotional activities of the products to achieve short and long-term business objectives; including revenue, sales, profit, and market share targets.- Digital strategy: Using CPAs strategy (performance MKT), inbound marketing (website, SEO), utilize infrastructure data to maximize acquire customer- Market insights: doing and analyzing customer's behavior, customer journey via digital infrastructure (CRM, OMS), digital platform (website, Facebook, TikTok), customer survey to build suitable strategies.- Brand guidelines management of both sides (online and offline) to ensure that aligning with a business plan for the next 3 years.- Partnership/co-branding/sponsorship management to build a good way to reach potential customers at an affordable cost.Manage MKT digital infrastructure (CRM, TMS, Hotline, OMS) from the blueprint to executive processing.Achievement:- Worked with all department team to help Jump Arena bounce back revenues of Q1 2022 equals Q1 2019 (this is a peak revenue of year before covid 19)- Worked with MKT team to finish new brand concept of Jump Arena: brand guidelines, brand application.- Worked with MKT team, CO team to get High development class to achieve revenue over 120% 2021 vs 2020.- During covid 19 quarantine that time all centers were closed, we quickly adapted to create online sale via website and achieved 100% target which equals 8% revenue as normal time. Show less

Vietnam

• Planned and implemented digital to gain 150% revenue of Q4 with 25% cost increased.• Reduced cost per revenue to 35% after 3 months joined.• Drove 200% website lead through redesign new website with New UX/UI, encouraging people to sign up being customers.• Increased 150 – 400 leads/month from E-commerce platforms: Shopee, Lazada, Grab, Tiki• Strategically restructured the whole core team in order to achieve higher KPI with the same resource.

Vietnam

Thue.today is startup company with the most automated, thus most cost effective recruitment website in Vietnam. Thue.today is designed to provide a job everyone regardless of their skills, educational background or geographical location. Thue.today focuses on Hospitality, F&B and Retail industries. • Website: https://thue.today/• Introduce: https://bit.ly/2CVemfPTop brand on thue.today: Rico Taco, Progapanda, the Loft, Tuk Tuk, Morico, Pasteurs Street, East West Brewing, El… Show more Thue.today is startup company with the most automated, thus most cost effective recruitment website in Vietnam. Thue.today is designed to provide a job everyone regardless of their skills, educational background or geographical location. Thue.today focuses on Hospitality, F&B and Retail industries. • Website: https://thue.today/• Introduce: https://bit.ly/2CVemfPTop brand on thue.today: Rico Taco, Progapanda, the Loft, Tuk Tuk, Morico, Pasteurs Street, East West Brewing, El Gaucho, L’Usine, Gõ Thainoodle, La Vanille Paris, Dosh, YummyQ...• Creating and being full responsible marketing strategy (online, offline) to acquire user and get more profitable company• Managing and developing relationship with partners, clients, investors.• Building business plan, business model to operate company and call for investment• Analyzing big data to improve UI, UX website and increase more user account by SEO, Facebook Ads, SEM, GDN, DSP, Online advertising, Email marketing.• Completing automation system for reducing staff with highest results.• Recruiting, training and developing a team of management of staff to achieve target and operation profits.Achievement:• 67% increase of revenue• 178% increase of candidate• 77% increase of employer• 43% increase of job posting• Top 60 of Startup Wheel (1500 startups joining), Get sponsor from Shinhan Future’s Lab (under Shinhan Bank). Show less

Vietnam

Phanolink is a new evolution in Phano Pharmacy which is the first E-commerce with full drugstore service online: OTC (drug non-prescription), ETC (selling by advising online prescription), functional food, medical instruments, cosmeceuticals …• Website: https://phanolink.com/• Platform: Android, iOSStart by identifying the enterprise's real problems, find breakthroughs, and resolve single issues before trying to cover all areas to meet the target of the year: Building… Show more Phanolink is a new evolution in Phano Pharmacy which is the first E-commerce with full drugstore service online: OTC (drug non-prescription), ETC (selling by advising online prescription), functional food, medical instruments, cosmeceuticals …• Website: https://phanolink.com/• Platform: Android, iOSStart by identifying the enterprise's real problems, find breakthroughs, and resolve single issues before trying to cover all areas to meet the target of the year: Building the checklist need to fix before adopting a new strategy: • Product website, mobile app: improve the current product, planning new product requirements: UX/UI, time loading, linked warehouse online and offline, extending capacity loading.• Digital: SEO building from Zero; PPC, Facebook new strategy.• Tracking system to measure online activities results.• Operation: checklist to work with operation, purchase, finance, IT to ensure every department understand the vison and support Phanolink to reach target.• Reduce 60% (25 mins to 10 mins) the timing of order processing (For regulation selling drug online, you must have called customer to advise them using the drug after ordered, so it’s too take much time) Show less

Vietnam

• Product improvement (website, application, collecting and tracking right data results)• Marketing plan for online and offline activities to acquire a maximum user.• Track conversion rates and making improvements to the website, app.• Utilize a range of techniques including paid search, SEO, and PPC.• Review new technologies and keep the company at the forefront of developments in digital marketing.• Work closely with content, business team to create a partnership plan for… Show more • Product improvement (website, application, collecting and tracking right data results)• Marketing plan for online and offline activities to acquire a maximum user.• Track conversion rates and making improvements to the website, app.• Utilize a range of techniques including paid search, SEO, and PPC.• Review new technologies and keep the company at the forefront of developments in digital marketing.• Work closely with content, business team to create a partnership plan for leveraging sponsorship and making events. Show less

Vietnam

• Lead web strategy team to build effective digital-based marketing campaigns• Drive digital marketing performance across the website and digital programs, including : SEM, SEO, display, mobile, video, social.• Be responsible for the metrics and KPI of all digital marketing channels. • Align campaign and content strategies with website user experience • Lead full-stack web development team to manage, continuously upgrade and improve web design and performance • Lead ongoing… Show more • Lead web strategy team to build effective digital-based marketing campaigns• Drive digital marketing performance across the website and digital programs, including : SEM, SEO, display, mobile, video, social.• Be responsible for the metrics and KPI of all digital marketing channels. • Align campaign and content strategies with website user experience • Lead full-stack web development team to manage, continuously upgrade and improve web design and performance • Lead ongoing projects of web team: agile development process and back end systems • Proactively identify digital technology innovation and growth opportunities• Have the experience to manage a lot of different campaigns at the same time, especially foreign markets such as the UK, Australia, USA, Thailand, Malaysia… with the monthly media budget ranging from 20.000 USD to 500.000 USD• Recruit, train and manage a team of five digital marketing professionals. **Main clients:Airlines: Vietnam Airlines, Cambodia Angkor Airlines, Jetstar, Education: Apollo, British Council, PSB, Banking: VIB, OCB, Vietcombank.Other: PNJ watch, H2RB, VCSC, Prudential insurance, Manulife insurance. Show less

- Manage and optimize PPC campaigns (SEM, GDN, Coccoc …)- Be responsible of technical website audit and link building for SEO projets.- Work with other teams (designer and production team) to optimize registration forms when needed.- Analyze users’ behaviors, identify registration’s process problems, then optimize to achieve better results.**Main clients:SEO: PNJ, Samsung, Vietnam Airlines, NEO Hormoviton, Techcombank…PPC: Vietnam Airlines, OCB, Prudential ...

- Optimize onsite elements for SEO projects.- Analyze keywords and competitors to propose for customers- Create backlink strategies for link building campaigns- Consult writing techniques for SEO content, including but not limited to PR articles optimization.- Achieve KPI commitments for all campaigns.

Education record

- Adwords Search Certification - Adwords Display Certification - Adwords Video Certification - Analytics Certification

Marketing

Certificates, Project Management