• In charge of the creation and implementation of the comprehensive Vasta Stone POSM kit, sales tools, and exhibition booth design; oversaw and managed brand image, website, articles, and display, encompassing visual identity, copystrategy, and content direction.• Increased brand awareness and engagement by maintaining strategic partnerships with Michelin Guide Vietnam, MTEby Savils, VDAS/ VMARK, BCI, and Property Guru.• Liaised with media outlets and industry magazines such as Vietcetera, Architecture Magazine, Business ExecutiveNetwork to educate the market about "sintered stone" and its application in interior and exterior design.• Orchestrated 5 high-impact events within 1 year, attracting a total of 500+ attendees, including "The Design Week" featuring industry experts, a momentous "Strategic Partnership Signing Ceremony" launching a $1,000,000 distributorship between Vasta Stone and Hung Thinh Corporation - a top Vietnamese natural stone and marbledistributor, and international trade fairs: Cersaie in Italy, The International Surface Event and Coverings in America.

• Led the "McLaren Elva Tour in Vietnam" campaign, targeted at quiet luxury customers, in which I organized 4 privateElva display events for luxury clients and their families.• Oversaw the creation of design book, media relations, communication strategy and event plan for 5 IMC projects,including "Rolls-Royce Motor Cars HCMC Launch," "Launching of The New Ghost," and "Launching of The BlackBadge Ghost,".• Constructed the brand's corporate trade marketing program, including co-branding initiatives, sponsored events, anda promotion program.

• Spearheaded virtual launch campaign for 10 BMW models, pioneering automotive industry's shift to digital platforms and live broadcasts.• Developed and managed product strategy for lineup of five sedan and seven SUV models, aligning with customer preferences and competitor analyses.• Played integral role in IMC project launches such as "Joy Fest 2018" and "The launching of President X7 2019," overseeing design, media, communication, and achieving immediate full bookings.• Utilized BMW Expo Campaign to boost sales volume by 36% in 2020.• Conducted CRM events and implemented corporate trade marketing programs for showroom success.• Set product selling prices aligned with sales targets and competitive comparisons,• Collaborated with BMW Car Club Community and creative agency to created content showcasing passion for BMWautomobiles.

• Spearheaded the "Vietnam Rooftop Solar Energy" conference in HCMC with a budget of USD 100,000.• Conducted comprehensive data processing, market research, strategy formulation, and developed marketing andselling models to drive success.• Led a team of 5 in creating the brand's POSM, overseeing design, media, communication plans, and digital channels.• Managed and ensured brand image and display adhered to high standards set by the headquarters.