Mariali P. Email & Phone Number

Nashville, TN, US

Franklin, Tennessee, United States

• Develop the creative strategy for seasonal ad campaigns to achieve branding and messaging consistency across all executions.
• Create campaign branding (look, tone, feel) to make the visual design execution more efficient and visually integrated.
• Design various digital marketing assets (emails, social media posts, landing pages, radio show graphics, sales presentations, etc.) that communicate product benefits to fans.
• Build email marketing campaigns and landing pages for on-time delivery.
• Art direct and coordinate photoshoots of fans, capturing their success stories.
• Plan, and co-lead internal design guild, where I mentor and train other junior creatives.

• Developed, planned, and executed creative vision for large-scale events geared toward small business entrepreneurs at various hotels, resorts, and event centers.
• Collaborated with a team of designers in the design and execution of all creative assets, including event signage, environmental structures, digital presentations, collateral materials, etc.
• Created all digital marketing assets while implementing new, interactive ways to engage new audiences on social media and reduce CPLs.
• Worked and negotiated with print, hotel, and installation vendors to stay on budget and ensure proper execution of creative vision.

Rogers, Arkansas, United States

Bentonville, Arkansas

Led a team of designers and contractors in the ideation, design, and execution of in-store signage, WOW Displays, trade show booths, and special events. Collaborated with internal team in the development of social media strategy.

Miami/Fort Lauderdale Area

• Helped national brands secure in-store retailtainment events in Walmart (multicultural markets) event and shopper marketing concepting and design.CLIENT: Walmart

Rogers, AR

• Led vision and strategy for large business and leadership events.
• Created and designed all promotional and experiential elements for events.
• Concepted, developed, and executed event plan and marketing strategy.
• Initiated, managed, and developed strong relationships with national speakers, vendors, and event team.
• Mentored and led Marketing Manager as a creative marketing professional.
• Managed and grew overall Workmatters brand, ensuring consistency across all platforms, resulting in national exposure and growth.

• Created in-store shopper marketing ideas for Walmart-exclusive candy displays.CLIENT: OREO

• Helped national brands secure in-store merchandising displays in Walmart and other retailers through design concepting, development, and execution.CLIENT: Hershey's

• Co-led first company re-branding in 44 years, including strategic brand repositioning, logo redesign, new brand guidelines, and digital video campaign.
• Led content marketing team including in-house and external designers/writers for e-commerce.
• Developed and grew new social media sharing platform increasing traffic to 40% of total site traffic.
• Introduced new, interactive media formats (including video) in digital greetings engaging consumers longer.
• Led creative marketing plan for new-to-market holiday product initiative.
• Initiated and promoted viral videos on social media for over 12 million views in less than 3 weeks.

• Managed and mentored junior creatives on the team providing creative direction and helping them grow.
• Managed and led Walmart Baby department photoshoot which generated over 18,000 shots.
• Collaborated with Insights and Planning team to develop strategic direction for marketing plans.
• Led and developed international business pitch for Mexico team.CLIENTS: Pampers, Luvs, Febreze, Swiffer, Bounty, Tide, Gain, Iams, Puffs, Duracell, Cascade, Walmart

• Concepted and developed marketing plans for multi-brand programs focused on scale solutions.
• Led creative brainstorm sessions with multi-disciplinary team to deliver holistic and integrated marketing plans.
• Helped manage team workload to meet tight deadlines across multiple projects and initiatives.
• Mentored and developed team of interns during summer intership program teaching them to create effective shopper marketing campaigns.
• Delegated and art directed freelancers (copy & design) in development of activation tactics.
• Collaborated with college senior portfolio class helping students through creative job search process.CLIENTS: Olay, Pantene, Head & Shoulders, CoverGirl, Clairol, Crest, Herbal Essences, Gillette, Old Spice

• Developed and managed creative shelf redesigns for the skin care and hair color categories at Walmart.
• Created engaging presentations for clients that delivered communication ideas and marketing plans.
• Helped brainstorm and supported creative directors in strategic direction of concepts.
• Helped define strategic direction for new initiatives with new moms in focus groups and in-home studies.CLIENTS: Crest, Dawn, Olay, Always, Febreze, Pampers, Prilosec, Scope, Swiffer, Cascade, Sam’s Club