For the last 10 years' I've been working with companies who aim to resolve critical social challenges. I do this by working collaboratively with business leaders to design, implement and manage a break-through strategy that enables continuous innovation and sustainable growth for the business and the people that work within it. Based on the principles of Hoshin Kanri (Compass Management), the strategy process is a tried-and-tested method that aligns large groups-of-people behind a common purpose with a simple and easy-to-use framework to introduce and manage initiatives aimed at enabling strategic intent. Why Innovation? Innovative companies grow 3 times faster, have 6 times greater market share and ride economic downturns more robustly than their non-innovative competitors.Tim has created a fantastic innovation model that is simple and easy-to-use with clear, meaningful impact. Research based and informed by the latest developments, its elements have been successfully tested and applied providing a diverse range of applications and a plethora of strategic solutions.Through practical experience Tim is fuelling innovation by effectively bridging the essence of culture with strategy, providing the tools, techniques and processes to ensure every participant can be fully engaged and commit towards creating synergistic value. This model truly brings exciting new solutions that are aligned with modern, contemporary business practice.Dr Ioannis P. Christodoulou, Senior Lecturer in Business Strategy, University of Westminster