Shane Carlson Email & Phone Number

Boise Metropolitan Area

Boise Metropolitan Area

Boise, Idaho Area

• Serve as primary stakeholder for LiveRez design initiatives in business development, product direction, marketing and corporate growth
• Designed the new corporate logo & brand identity for LiveRez & LiveStay allowing our core message to be consistent and focused
• Coordinate internal departments and LiveRez partners to ensure that day-to-day website enhancements and maintenance operations result in proper outcomes for our LiveRez partners
• Lead initiatives to increase the overall efficiency and cost effectiveness of the Design activities across the business

• Architected, enhance and maintain our modular responsive framework that has successfully scaled to several hundreds of websites in just 3 years!
• Created of a modularized pattern library based on Bootstrap & Angular JS which will eventually replace current ASP systems
• Lead the design efforts on implementing LiveRez's largest enterprise accounts
• Onboard, train and lead new design employees

Boise, Idaho Area

• Bootstrapped the front-end development/design of a web app in just 2 weeks, which allowed key stakeholders to prototype industry-first solutions to potential partners attending trade shows
• Redesigned corp website from table based HTML 4 structure to fully-responsive HTML 5 structure using a custom version of Twitter Bootstrap

Remote: Portland, OR

• Designed 26 successful online promotions, one of which increased expected sales by 650%
• Optimized workflow during the process of delivering 165 custom hero graphics for one project in just 13 days time

Rigby, ID

• Reduced the website average bounce rate from 60% to 7% & increased conversions from 0.5% to 1.5% both by redesigning the menu structure
• Created new email marketing tactics & design which decreased bounce rates from 2.1% to 0.5% & which also increased active contacts by 25%

Rexburg, ID

• Directed the development and implementation of graphic elements and proprietary systems for mobile applications.
• Configured hundreds of dynamic mobile modules via an array JSON endpoints e.g. APIs: Flickr, Twitter, Facebook, YouTube, MediaWiki
• Responsible for maintaining all modularized elements of the mobile application framework

Rexburg, Idaho

• Demonstrated effective time management and leadership by overseeing all projects and by communicating tasks to team members
• Lead the production of a Wordpress based touchscreen application for the BYU-Idaho mineral museum of over 2000 specimens

• Optimized design techniques and time to assure deadlines were met and budgets were kept
• Exceeded client’s expectations by developing and designing company websites that adhered to proper design principlesExamples:scroll.byuicomm.net (still in beta)vicotorsvillas.com

• BS in Communications (expected) with an emphasis in Advertising
• Minor in Web Design and Devlopment

• Redesigned the Institute of Religion logo in order to build the client’s brand and help them succeed in their objectives
• Created an in-depth style guide to help the client understand proper ways in which branding can be implemented to their visual audience

• Studied and implemented proper Search Engine Optimization tools and practices to assure that clients’ websites were positioned first in local organic search results
• Designed 14 Wordpress driven pest control websites & 27 various website logos in just 3 weeks timeList:pestcontrolbend.compestcontrolkeizer.compestcontrolgrantspass.compestcontrolwestlinn.compestcontrolforestgrove.compe.