Alan Stern Email & Phone Number

How To Stay Top Of Mind Using The H.E.A.T.Marketing your business online in today's fast-paced world is challenging, especially as the cost of doing business continues to increase, making it harder to run a business lean. Nearly 50% of small businesses fail over a five-year timeframe, with inconsistent cash flow being a major reason. In order to present a solution, we must put the current climate into perspective. With that being said here are 3 marketing statistics that everyone should know. The average person spends roughly 2.5 hours a day on social media.The average person sees somewhere between 4,000 - 10,000 advertisements a day.The average attention span of a human is 8.25 secondsAlthough 2.5 hours a day may not sound like much, over the course of a year that amounts to 864 hours... which is the equivalent to 36 full days a year! It goes without saying that Social Media is a great way to advertise your business, however it takes a strategic approach. Half the battle is getting noticed; the other half is being remembered.One roadblock that many people run into is that they are quick to forget that most people go on social media so that they can be entertained. It's important to know that because if your audience is on a platform to be entertained, and you are there to sell and promote your business, there is a massive disconnect. This means that eventually you may get unfollowed if you promote and sell too much, because it will get viewed as spam.So what is the solution? Introducing the H.E.A.T. Method. It's a strategic way to market yourself on social media without spending any money by combining 4 key elements. Humor, Education, Adding-Value and Trust. When delivered properly, that will allow you to show your personality in your marketing, while demonstrating your expertise. Combining those elements is crucial since people don't buy from brands, they buy from people who represent brands.Humor: Shows your personality and creates a connection, plus when people laugh, they tend to remember what made them laugh.Education: Demonstrates your expertise and allows you to generate leads by solving problems.Adding-Value: Introduce something of value to your network and they associate that value with you. This keeps you top of mind outside of business. Free value leads to trust!Trust: Nobody can sell you better than a satisfied customer, collect and repurpose reviews to allow your clients to do the selling for you."When Your Marketing Goes Cold, Drop Some H.E.A.T."

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  Harper College

  Sales & Marketing