Tommy Stubblefield Email & Phone Number

Alpharetta, Georgia, United States

Developed content strategy for medical staffing job boards, including thought leadership pieces for web, reports, presentations and social.

Duluth, Georgia, United States

- Developed thoroughly researched content strategy deliverables for FinTech, home care, and travel & tourism clients.- Drafted monthly social strategy for regional bank (personal banking, commercial, wealth and SMB lines of business).- Delivered TikTok strategy for popular U.S. beach destination.- Collaborated on content calendar for home care brand.

Atlanta

- Managed all ACVB social media accounts (Twitter, Facebook, Instagram presence for Discover Atlanta / Atlanta.net).- Managed all content and contributors for the Atlanta Insiders Blog (Atlanta.net/blog, now DiscoverAtlanta.com/stories/main).- Edited all blog posts for SEO, social performance (impressions and engagement), for several distinct readership personas.- Overhauled blog workflow with addition of a CMS to collaborate and publish rapidly and with much greater flexibility (NewsCred, Wordpress Syndication).- Overhauled and collaborated photo asset library to supply all content channels with imagery that sells the destination and tells Atlanta's unique story for Leisure visitors and Meeting Planners.- Lead e-mail marketing transition to MailChimp to strengthen subscriber relationships and grow email marketing list with greater precision.

· Crafted the narrative of a growing company with a literacy mission in order to support several distinct stakeholder groups, acquire new customers in social media channels, and strengthen customer relationships.· Planned, created, and edited a broad range of content for marketing pieces, book drop box placement, and partner services campaigns. Tracked all social media efforts. Equipped online promoters to spread the word.· Pushed community beyond 100,000 unique Facebook Likes; established social media workflows with Customer Care; transformed social presence from a “loudspeaker” model to a many-to-many conversation.

· Wrote, designed and deployed email messaging to customers, library/bookstore partners, and other stakeholders.· Edited promotional videos to share on company blog and YouTube.· Wrote and edited blog posts and landing page copy to drive sales and promote community involvement.· Supported Non-Profit Partners with email communications to help win grants & improve involvement.· Performed list hygiene on a database of nearly half a million subscribers.

· Researched and reported on modern online communities for investors and internal supervisors.· Updated website graphics for corporate site and project sites.· Designed and coded HTML-based transactional emails to match existing company branding.

· Overhauled existing website UI, converted into updated design to improve visitor usability, web sales, andreturn rate. Set up archive of audio from webinars for customer use (streaming and download).· Created and deployed all email marketing.· Managed CRM system including customer and prospect records. Set up actions in the backend to streamline the customer "life-cycle" via automation from first point of contact to regularly-paying customer.· Set up company blog to keep community informed of company goings-on.

· Designed email newsletters for numerous in-house brands in Photoshop and Dreamweaver, and used high-end permission-based email campaign program to evaluate deliverability and track email opens and click-through rates. Maintained list hygiene on a 100,000+ subscriber database.· Cultivated distinct brand identities via logo design, site look & feel, and matching e-newsletters.· Worked closely with other developers and product support to create functional and user-friendly interfaces for eCommerce sites to direct customer traffic, improve customers’ online experience, and convert visitors.· Optimized eCommerce shopping cart sites for search engine visibility.