Thomas L. Email & Phone Number

Houston, Texas Area

Digital: I possess experience in all aspects of Digital Marketing that are required, from customer acquisition to conversion and retention. This would include, but is not limited to, SEO, SEM, PPC, CRO, CRM, PR and Social Media. My experience has been gained primarily in a B2B and B2C environment.Leadership: I have developed and effected cultural change, putting digital at the center of strategic considerations and processes, not just within the direct team of reports but within other partnerships. Managing multiple agencies and third party vendors is a regular part of my day-to-day responsibilities.Technology: I have considerable exposure to the majority of technologies used in the production, development and management of the online and digital space, including but not limited to CMS tools, Web Automation systems, User Communications/CRM systems and analytical tools – such as Google Analytics, AdWords, Adobe and many other digital software systems.Marketing: Experienced in a senior leadership level for digital Marketing, with specific experience gained in other marketing disciplines such as Product and Service Marketing.Data: Data is the lifeblood of our business, and my advanced level of experience in using and manipulating customer data, through a variety of tools and methods, for the pursuit of developing a single customer view ultimately creating a greater ROI for our clients.Strategy: I have successfully developed a strategy for Lead Clickz - that helped the business stand-out in a competitive segment of Digital Marketing, by building strong partnerships, both with end-customers, as well as the sales channel.Global: I have worked in organizations and roles requiring a high-degree of cross-functional, matrix working including managing remote teams, across cultures and global regions. Entrepreneur: I have an entrepreneurial spirit, demonstrating a high desire to succeed; against a back-drop of competing objectives and the need to prioritize.

Houston Texas

o Developed and implements comprehensive digital marketing strategies that drive engagement with our brand and grow our membership.o Designs and executes advertising, communication, and promotion planso Measured the effectiveness of our marketing effortso Ensured digital marketing plans are tightly integrated with and supportive of business plans o Incorporated new technologies and innovative approaches into digital marketing execution to ensure we remain relevant in a changing market and competitive landscapeo Stayed abreast of latest digital marketing trends and their application to our organizationo Provided thought leadership to the organization on innovative and digital marketing techniques o Leader of an internal marketing team and managed external agency resources as neededo Managed digital marketing budget for all lines of businesso Created a results driven, team oriented digital marketing environmento Developed internal bench strength on digital marketing and digital strategies, leveraging technology to effectively and efficiently communicate with our members and potential memberso Trained all new sales employees to Google's standards of advertising and marketing, but not limited to Google specific product and services.

The Woodlands Texas

o Managed employees in their daily task to include search marketing research,o PPC (Pay-Per-Click) CPM (Cost-Per-Thousand-Impression)o Own the consumer experience through rapid delivery of new programs that embrace the customer’s wants and needs.o Set the long-term vision and near-term plan for various client websites, and lead the team to produce a differentiated and world-class customer experience.o Work effectively with other business units to introduce new products, prioritize future development for the company road-map and provide regular insights and feedback from customers.o Oversee the development of the UX research, analytics & testing strategy.o Influence a wide range of stakeholders across multiple functions in order to bring them on the journey and ensure successful delivery.o Accountable for achieving all customer experience targets & KPIs.o Prioritize and manage the cross-department road-map for each website.

o Managed the logistics of products and services,o Organized promotional events,o Implemented in-store surveys,o Managed vendor relations, o Accounting and finance,o Oversee the day-to-day operations of warehouse, including: freight, returns, receiving, parcels and transfers.o Lead and develop warehouse team to deliver unparalleled customer service.o Manage daily plan to exceed expectations for productivity and accuracy.o Maintain a clean, safe warehouse environment.

Houston, Tx

o Communicate and implement paid search strategies for our clientso Perform client kick-off calls to learn and understand client’s needs and goals pertaining to paid search, particularly measurable objectiveso Conduct keyword research, PPC and Shopping Feed budget forecasting, recommend keyword selection for campaigns, and write PPC ad copyo Set up PPC and Shopping Feed campaigns on Google and Bingo Execute proper bidding strategies on cost-per-click engines to increase high-quality traffic and improve conversion rates; Allocate ad spend wisely across cost-per-click engines to maximize ROIo Monitor, manage and analyze multiple client campaigns to provide campaign optimization recommendationso Review/provide analysis on PPC landing pages and product pageso Extract campaign data and generate client reportso Maintain a PPC and Shopping Feed knowledge base through constant self-educationo Provide clients with friendly, proactive and world-class campaign management service

Bachelor Of Business Administration (Bba), Marketing

Associate Of Arts (Aa), Business Administration And Management, General