Thomas Koch Email & Phone Number

Copenhagen, Dk

Copenhagen Metropolitan Area

Copenhagen, Capital Region, Denmark

At NoA Connect, I embraced the role of Senior Consultant with a commitment to transforming digital marketing landscapes for our clients. My journey was defined by a deep dive into digital transformation projects, where I led the charge in integrating comprehensive digital strategies across SEA, SEO, social media and video advertising. This endeavor wasn't just about deploying tactics; it was about weaving a digital narrative that propelled client growth and brand visibility.Collaboration was the backbone of our success. By bridging the gaps between technology, analytics, and creative teams, I ensured that our digital strategies were not just comprehensive but also cohesive. This synergy enabled us to tailor our approaches to the unique needs of various sectors.Through a blend of strategic foresight, operational efficiency, and a collaborative spirit, I aimed to set a new standard for what effective digital marketing looks like, laying down a path for continuous innovation and improvement.

My role as a SEA Strategy Director was anchored in a comprehensive grasp of the digital landscape, encompassing both paid media touchpoints. Tasked with overseeing the delivery of exceptional output for key clients, I also set the bar for maintaining consistent standards across our team.My responsibilities extended beyond client management to the crafting of strategic and operational frameworks. These frameworks were designed to ensure best-in-class planning and execution, areas where I've established a proven track record of success.A significant aspect of my role involved bridging the gap with a particular emphasis on adtech and martech solutions. I delved into the intricacies of the Google Marketing Platform and the marketing clouds offered by Adobe and Salesforce. My efforts were not just about service development within these domains but also about fostering a culture of learning. By providing guidance and mentoring on these topics, I aimed to broaden the knowledge base and enhance the capabilities across the team.

Copenhagen Area, Capital Region, Denmark

At the MediaCom & m/six team, my role encompasses leading our SEA (Paid Search) offering and strategy, where I manage a dedicated team of 9 professionals. A pivotal element of my job is fostering close collaboration with other departments, ensuring that our digital strategies are in harmony with the expectations and goals of stakeholders, both within and outside the organization.A primary responsibility involves steering the department in a way that complements and enhances the overarching digital strategy for our clients, adopting a holistic business approach. This entails integrating SEA effectively within the broader digital marketing mix, including programmatic and search marketing, among others, to drive client business growth. My focus is on ensuring that SEA not only fits seamlessly into this mix but also plays a crucial role in propelling our clients forward in a competitive landscape.

Copenhagen Area, Denmark

In my role, I took charge of managing our clients' SEA (Paid Search) strategies, overseeing everything from the initial execution and optimization to the broader strategy and development phases. A crucial aspect of my job was to ensure that these activities were seamlessly integrated into the clients' digital strategy and overall media planning, enhancing the coherence and effectiveness of our digital efforts.Beyond the operational tasks, my responsibilities extended to refining our service offerings, with a keen focus on sharpening our competitive edge. A significant part of this involved fostering a collaborative team environment, aimed at elevating our collective performance and solidifying our identity as a team of specialists.My work spanned various facets of digital marketing, from the Search network to Display and Video advertising on platforms like YouTube. A key to amplifying our clients' digital performance was our ability to work in tandem with other teams, particularly those specializing in analytics and platform management. Understanding and collaborating with teams utilizing tools such as Google Analytics, Search Ads 360, Campaign Manager, Data Studio, and others was indispensable. This cross-functional collaboration not only enriched our SEA strategies but also contributed to a more integrated and impactful digital presence for our clients.I worked with major clients across industries like FMCG, E-commerce, gaming, entertainment, automotive, telco, retail and more. Some of those brands were PlayStation, SAS, IKEA, Interflora, TDC (Nuuday), Danske Spil, Volkswagen, KVIK, United International Pictures, Drive Now & Husqvarna.

Int. House, Center Boulevard 5, 2300 København S

Vallensbæk, Denmark

• Udvikling og eksekvering af kampagner for støre danske brands rettet med (Generation Y) på de sociale medier (Facebook, Instagram, Snapchat)• Brug af KOMFO og ShortStack

Glostrup, Denmark

• Drift optimering• Udvikling af kundeundersøgelse, hvor ny mobil platform skulle udvikles og håndteres• IT support for destinations display (Hannover and MIE3) og WiFi implementering i busser

Copenhagen Area, Denmark

Markedsføringsøkonom, Markedsføring

Kontor Med Speciale I Handel, Marketing