Thomas Fraser Email & Phone Number

Cultivate and maintain client relationships, negotiate contracts, and deliver customized advertising solutions. Formulate and implement innovative advertising sales strategies, leveraging insights into podcast audiences and demographics to optimize targeted ad placements. Utilize CRM tools effectively for tracking sales activities, managing client interactions, and forecasting future opportunities.

Formulated and sold creative marketing solutions exceeding needs of clients. Utilized emotional intelligence to foster long-term business relationships with clients and collegiate athletics programs they sponsor. Highlighted benefits of digital and social media to clients within sponsorship proposals. Comprehended changing sponsorship marketing landscape to include product mix focusing on benefits of digital and social media assets and solutions.

Miami/Fort Lauderdale Area

Focused on surpassing revenue targets through sale of integrated corporate sponsorships. Managed 2021 College Football Playoff National Championship Game Host Committee’s Partnership Department, including management of sales, fulfillment, budgets, revenue reporting, and strategic planning. Created sales strategies and packages leveraging Host Committee assets, including traditional event and program sponsorships as well as hospitality/ticket sponsorship packages. Formed new sponsorship business through different prospecting methods (networking events, cold calling, and industry research). • Fostered new business partnerships with brands, including City Furniture, Lennar, MBAF, and GA Telesis.

Miami/Fort Lauderdale Area

Used analytical thinking to identify and secure local, regional, and national corporate alliances for Miami Heat and American Airlines Arena through development of customized marketing programs using arena assets and signage, co-marketing rights, retail, and community relations programs, digital and social media campaigns, and traditional media and hospitality assets. • Championed $13.5M in new business for organization throughout tenure; produced average of $1.7M in sales per annum, regularly surpassed individual new business projections, and maintained relationships to drive increased renewals and long-term partnerships. • Drove new business through creation of national and non-traditional categories in unique marketplace with brands, including Comcast, the Dominican Republic of Tourism, Heineken, Florida International University, UPS Stores, Florida Department of Transportation, University of Miami Health Systems, and Fan Duel. • Boosted digital media revenue by creating integrated, custom sponsor content, and consumer promotions with partners, including Dunkin Brands, Del Toro Insurance, and Party City. • Selected to participate in NBA leaguewide sponsorship leadership seminars, including exposure to development of best practices, new assets, and league partnership programs. • Devised 4-year, $450K annual partnership with Party City, 1st sports sponsorship in the company’s marketing programming, and 1st major sports spend for brand outside the New York marketplace. • Forged partnership that aided Party City and parent company (Amscan, Inc.) create allocation and purchasing channels in South Florida while merging partner across Miami HEAT consumer-facing assets, including in-game content and retail promotions.