Thomas Abel Email & Phone Number

Redmond, Washington, US

Leading the team responsible for establishing and growing Copilot Studio.

Redmond, Washington, US

• Leading the team responsible for growth of the Microsoft 365 business through sthe CSP channel. As a team we:
• Drive the partner story and strategy for Microsoft 365 CSP partners
• Enable rich partner profitability through upsell and attach of Business Premium, Windows 365, and new premium value
• Customize the formula for strategic partners through incentives, promotions, and targeted programs

Redmond, Washington, US

• Responsible for growing billed revenue and subscribers for the Modern Work SMB business through the CSP partner channel.
• Defined our strategy for attracting new customers with new products such as Teams Essentials and Microsoft Defender for Business
• Led Microsoft's response to COVID-19 in CSP through offers, promotions, and conversion execution
• Defined our vision for signal-based partner execution through Project Orland

Redmond, Washington, US

• Responsible for delivering double digit growth on the >$1B Microsoft 365 Web Direct business.
• Managed a portfolio of marketing tactics spanning multiple peer teams to grow new customer acquisition while balancing existing customer expansion and churn.
• Partnered with web and engineering teams to deliver best-in-class purchase journeys through our websites.
• Assessed the impact of and made decisions on marketing spend driving incrementality beyond organic (paid media, campaigns and programs)

Redmond, Washington, US

• Responsible for enabling new monetization opportunities for the Office business through scoping of commerce system innovation and development on our modern commerce platform.
• Contributed to the cross-Microsoft rationalization of commercial storefronts and shopping experiences for direct self-serve business
• Modernized commerce capabilities like promos, entitlements, and provisioning to better compete in a cloud-first market.
• Developed end user-centric commerce capabilities to enable modern Freemium/Trial motions and conversion to paid.

Redmond, Washington, US

• Responsible for packaging and monetization strategies of commercial Office 365 suites for Enterprise and SMB organizations.
• Incorporated new product innovations and services into Office 365 E5, Microsoft's highest productivity offering delivering Advanced Security, Data Analytics, and Voice to the core Office 365 clients and services.
• Contributed to strategy and monetization plan for new investments for Office 365 Business Premium, including Microsoft Bookings, Invoicing, and Listings.
• Designed SKU plan updates to Office 365 Firstline (formerly Kiosk) to meet the changing needs of the Deskless Worker audience and protect Office 365 from platform erosion.

Redmond, Washington, US

• Responsible for modernizing monetization strategies as Office/Office 365 businesses transitioned from on-premises servers and clients to Online Services.
• Collaborated across Office, Windows, and C+E to design and launch Microsoft 365 Enterprise (formerly Enterprise Cloud Suite), Microsoft's cross-company cloud solution for Enterprises
• Designed and implemented the “From SA” pricing model to promote and reward cloud transitions, while mitigating substantial future revenue risk
• Modernized On-Premises Software Assurance Benefits program to accelerate renewals to cloud and rationalize substantial COGS with cloud-focused deployment programs.

Redmond, Washington, US

• Responsible for growing SharePoint and SharePoint Online to $2B annual revenue through product and licensing planning. Driving new user acquisition and recurring usage primarily as the business owner for Yammer.
• Scoped and implemented internal strategy leading to Microsoft's acquisition of Yammer, Inc.
• Business group lead for Year 1 integration of Yammer into Office 365.

Bachelor’S Degree, Bachelor Of Science, Economics, Marketing

Bachelor’S Degree, School Of Engineering And Applied Science, Bas, Computer Science

Master Of Business Administration - Mba