- Developing and implementing strategic B2C and B2B marketing campaigns to acquire new users and increase brand advocacy. - Delivery of content across communication channels including email, newsletter, newsfeed, website, video, streaming radio and digital out of home. - In-field execution of activations, merchandising and point of sale across retail partners. - Managing relationships with agency partners across creative, media and PR to support marketing initiatives.- Developing, executing and optimising our national field team and retailer partner network communications.- Creating and maintaining Commercialisation Plan and Promotional Calendar- Management of marketing campaign budgets and delivering ROI against business objectives

Senior Brand Manager - Oceania - 3 direct reports.- Business unit responsibility for Oceania region. - Overall P&L responsibility, portfolio forecasting and pricing mix strategy.- Managed partnerships with key retailers including Bunnings and Amazon to drive volume and promotions during key selling periods. - Implementation of national in-store activation program across 250 locations, delivering 500 hrs of demonstrations.- New Product Development and phase in / phase out of products

- 1 direct report.- Responsible for digital marketing strategy, content creation, and social media.- Custodian of eCommerce go-to-market strategy and delivery of Amazon A+ content. - Managed Influencer program for delivery of content across social media channels. - Online community management to curate content, foster engagement and attract new users.- Executed online marketing initiatives with retail partners.

Expat Assignment in New Zealand - Lifted and launched product roadmap to suit local market. - Developed retailer partner program for national dealership network. - Managed the in-field execution of channel marketing programs.- Collaborate with internal stakeholder teams globally. - Oversaw retail and end user events to drive brand advocacy.