ResponsibilitiesCreate and guide strategy for all corporate communications, marketing, and education initiatives to position Solari as an expert in the mental health and human services fields. Create and share high-quality content, connecting with key audiences internally and externally. Develop strategic marketing plans to increase brand recognition, and handle public relations issues internally and externally. Provide leadership to the training and education team and support their programs in multiple channels including print and web-based curriculum. Work with fund development staff to create effective and innovative multi-platform strategies to support fundraising goals. Proactively manage media relations and engage in effective community outreach to promote Solari, its business lines, and services.

ResponsibilitiesCreate and implement media relations, marketing, and communications strategies to consistently articulate the mission of Solari Crisis & Human Services and its ancillary organizations including 2-1-1 Arizona, Eligibility and Care Services, and Homeless Management Information System. Manage the marketing and communications team and third-party vendor relationships for the development and distribution of all print and electronic collateral, including internal and external websites, social media, email, and advertising campaigns. Key Projects and Achievements• Supervise full organizational rebrand from Crisis Response Network to Solari Crisis & Human Services, including the creation and launch of one new website and the redesign of three existing company websites – all in English and Spanish – and multi-platform, bilingual marketing campaign.• Oversee creation and implementation of statewide, multi-platform, bilingual marketing campaign for Resilient Arizona Crisis Counseling Program for state residents affected by COVID-19 pandemic, including English and Spanish appearances in TV segments and commercials, and online forums.• Increase organization’s earned media placements from virtually nonexistent to more than one per day in fiscal year 2021, while establishing Solari executives as thought leaders and subject matter experts quoted regularly in local and national media.• Serve as the bilingual recorded voice of 2-1-1 Arizona information and referral service, which includes the statewide COVID-19 Hotline.• Oversee marketing of a new crisis line exclusive to the Salt River Pima-Maricopa Indian Community.• Bilingual representation of Solari at multiple industry conferences and community events.

ResponsibilitiesDesign and execute statewide organization's digital marketing strategy across all platforms, including website content and ads, social media and email. Manage award-winning, four-person team of project managers and creatives, along with multiple freelancers, to oversee production of useful and timely content and branding materials – including social media posts, blog posts, articles, videos, print advertisements, radio and television commercials, and email campaigns – to promote bank products and support business lines in English and Spanish. Work with executive leadership on communications, products, and pricing strategies. Write and edit external and internal website content. Produce reporting and analysis on the effectiveness of campaigns and continually refine tactics to successfully achieve objectives. Key Projects and Achievements• Supervised launch of new, responsive bank website, including creation of new content.• Managed content migration to new content management system for the new website.• Created and deployed coordinated digital marketing campaign to promote launch of new bank website, including online content and banners on previous website, emails, social media posts on Facebook, Twitter and Instagram, ATM screen messages, online banking splash pages and more.• Oversaw content, design, and production for new 56-page consumer product booklet and new 52-page business product booklet, along with digital versions of each.• Multiple product promotions including the creation and coordinated deployment of website content and videos, customer emails, print and broadcast ads, and social media posts on multiple platforms.

(Publisher of 11 alternative weekly newspapers including Phoenix New Times, Village Voice and LA Weekly)ResponsibilitiesManage team of five content strategists and 30+ freelancers to produce 500+ pieces of content monthly for clients (B2C and B2B). Manage digital projects from conception to launch, including new websites, microsites, mobile apps, and email campaigns. Collaborate with editorial and advertising staffs, developers, executive management team and third-party vendors to ensure company revenue goals are exceeded. Manage third-party partnership for content management system for 11 websites.Key Projects and Achievements• Created content marketing department at V Digital Services, new digital marketing agency of parent company VMG, and grew team from self to six full-time employees and 30+ freelancers.• Increased volume of content marketing production 900% (50 to 500 pieces monthly) over four years, while managing editorial calendar for all.• Supervised production and editing of all content, in English and Spanish, in multiple disciplines including: promotional, explanatory, blogs, website page content, emails, infographics, FAQs and Q&As.• Supervised development and implementation of responsive redesign for 11 VMG websites, including LAWeekly.com and VillageVoice.com.• Managed complete data transfer to new CMS to coincide with redesigned site launches.• Trained all staffers and freelancers across the chain in new CMS and website functionality, including on-site supervision of launches of both in 11 markets.• Supervised development, content creation and display presentation for iPhone and Android apps for each of 11 VMG newspapers. The apps combined for 1.5 million downloads in first year and are a steady revenue stream.• Oversaw development, content creation and display of national “Best Of” Awards app featuring 32 markets for iPhone and Android. It generated more than 1 million downloads in first year and was named a Top 5 travel app by iTunes.