Thomas Brainerd Email & Phone Number

San Diego, California, Us

Direct all marketing activities of this fast-growing provider of financing to small to medium-sized businesses. After a 3-year hiatus, I am back to expand the mail program and generate leads for our sales force. With more products and a larger market there is huge potential for growth.

Free lance marketing consultant specializing in direct response advertising, brand development and marketing strategy.• Direct marketing activities for corporate housing company. Implemented name change and corporate rebranding, Oversee development of all communications (mail, print and internet); developed reporting system to evaluate corporate sales performance. Advise on corporate strategy.• Direct marketing activities for financial services firm (b-to-b) specializing in merchant cash. Built highly successful direct response program to drive incoming phone calls; developed tracking system to evaluate performance.• Developed successful marketing program for: consumer financial services firm to drive incoming calls using combination of mail and internet leads.

San Diego, California, Us

Planned and directed budget of $6 million while driving programs that tripled company’s sales in two years. Managed staff of 8 experienced marketing professionals to deliver direct mail, internet, telemarketing, web, vendor and promotional strategies. Led marketing efforts that resulted in growth of sales from $28 million to $122 million in two years.• Directed development of proprietary statistical scoring models used to target mail, resulting in increases in response rates of up to 100%, and continuous average response rates of over 2% in a B to B environment. Cut cost per deal in half through efficient use of targeting techniques.• Established and negotiated major marketing vendor relationships to implement all marketing programs. This includes D&B, Experian, and multiple creative and production agency relationships.• Led strategic efforts to open new channels of acquisition. Internet acquisition included Pay-per-Click and Lead Gen programs, SEO efforts. Created plans and directed implementation of vendor channel, which is growing at 33% per month. • Designed and directed development of tracking to establish refined metrics for marketing and sales.• Direct Public Relations activities, including local and national agency representation.

Worked closely with clients to develop appropriate strategy, targeting and tactics to ensure success of marketing efforts. •Developed new business opportunities for DMW Worldwide, a major direct marketing agency. Generated annual billings in excess of $8 million.•Identified and created partnerships for Centex (now NationStar), a large subprime second mortgage lender, that offered subprime loans to the target institution’s declined home equity applicants, and collection customers. •Developed business and marketing strategies for Preferred Capital, a fast-growing, small business equipment-leasing company. Advised owners on all aspects of business management to aid in meeting aggressive growth and profit goals. Directed marketing strategy and implementation. Used response modeling and pre-qualified strategies to deliver results. Improved response rates 70%. •Managed deposit products portfolio and developed segmentation strategies for Fleet Bank. Led task force to update bank’s database with enhanced information, including profitability, lifestyle, channel usage, and revenue potential. Developed and introduced programs targeting affluent customers, significantly improving retention rates. Managed successful merger communications for major acquisition.•Directed marketing activities for Ocwen Financial, an emerging competitor in the subprime mortgage market. Developed targeted strategies to support both retail branches and centralized sales units. •Evaluated marketing organization and strategies for Avnet Hallmark Division, the largest reseller of IBM servers in the U. S. Evaluated reasons why current programs were under-performing, made recommendations for changes to marketing strategies, and recommendations for organizational changes. Recommendations integrated into future changes undertaken by Marketing Director.

Spent two years as Peace Corps Volunteer teaching English to secenth and eighth graders in Dangila, Ethiopia. Undertook summertime project of smallpox and TB vaccinations as part of UNICEF worldwide programs.

Mba, Marketing

B.A, English Lit.