Going freelance to accompany companies & organizations that (want to) have a positive impact on the planet 🌍🌎🌏💚After 6 years of experience in Digital Marketing in both a 10K-employee company & a fast-growing startup, I'm looking for projects with 1) high-impact for the planet 🌳 2) a mission that makes sense 👍 and 3) a motivated team to work alongside 🙋‍♂️I will help you set up a winning SEO strategy not only to increase your organic traffic (vanity metric) but to convert the leads that matter for your business/organization 📈I will advise you on how to get to the next level with a growth mindset that make sense of the modern environment 🚀I will write copy that converts and sets your brand apart 🔥Let's have a 20-min chat to talk about your needs 📞

- Defined and executed the growth strategy with particular focus on SEO, copywriting, and email marketing. - Improved conversion rate from 45 to 60% via contribution to 50+ tests - Redesigned and published the website via Webflow (no-code) - Piloted the domain migration of the blog, resulting in +20% organic traffic - Initiated A/B testing of email campaigns resulting in +30% activation rate - Defined app store optimization strategy leading to app ranking #1 for target keyword and within top 5 for related searches - Created #1 travel Community on Viber

- Developed content marketing strategy and generated 500+ pieces of high- ranking content leading to 550% increase in organic traffic and ranking on page 1 of SERPs for 6,500+ keywords - Managed a budget of 4,000€ for SEO including technical optimization, content creation and link-building - Kickstarted paid marketing campaigns with $1,500 budget for a 20% reduction of the CPL after 6 months - Managed the company's social media account for an 85% increase in followers YoY and +25% in engagement - Coordinated a team of 10 to localize our services in 6 new languages

I translate from English to French and vice versa. Check out my gigs on Fiverr!https://www.fiverr.com/thomasbusson/translate-from-english-to-french-or-vice-versa-with-seo

Ubisoft is the world's 3rd largest video games company. I worked at the EMEA HQ on the company's main IP, Assassin's Creed and was the guarantor of the Brand identity and main contact for the teams involved in the project (Digital, Public Relations, Live, CRM, Social Media, Sales...)- Coordinated with 20+ countries for the implementation of the pre and post-launch strategy for all EMEA outlets, including worldwide events- Piloted the digital activation project alongside the communication agency- Analyzed and reported on the campaign's KPIs to C-level executiveDetail: Implementation of the pre and post-launch marketing strategy- Targeting and positionning- Product promotion- Application of the communication's editorial line- Media strategy (360° campaign)Management of the pre and post-launch communication plans for all EMEA outlets- POS- Product sheet- Assets (trailers, screenshots, videokit...)- Data exchange and information recoveryCoordination of events in the EMEA region - Local events: Paris Games Week, IGN Premiere, EB Expo, Igromir, Lucca Comics- Worldwide events: E3 and Gamescom- Live streams on TwitchProject Management- Digital activation: The 19th Century Search Engine- Asset creation (TVC, gameplay and CGI trailers, high resolution images, packshots)- Live orchestra project in Benelux: Iedereen KlassiekData analysis- Benchmark- Market and competition analysis- Post-mortem analysis

- Improved HR communication tools for the International HQ- Organized the 1st edition of the Marketing Days, a 2-days recruitment event for Marketing profiles and participated in the recruitment of other profiles for the company (IT, developers, communication)- Contributed to the development of the formation processDetail:Improvement of HR Communication tools - Redaction of content for the Ubisoft page on JobTeaser (articles, events, videos, ...) - Implementation of the Campus Management digital strategy - Internal communication of the Campus Management eventProject management - Organisation of the 1st edition of the Marketing Days, a 2-days recruitment event for Marketing profiles - Organisation of corporate even in Business & Engineering SchoolsRecruitment of interns, "alternants" and "VIE" - Recruitment of technical profiles (developers,gameplay programers, game designers, ...) - Participate to the briefings with the managers - Redaction and publication of internship offers - CV screening / phone screen - Conduct interviews Team Management - Charged with the reception and integration of the interns - Assist the Campus Manager in his work related to the interns community - Administrative support of the teamsDevelopment and Formation - Participate in the improvement of the formation process (benchmarking, feedback analysis, research on best practices, ...) - Organise formation sessions (internal & external) - Operational management of Ubisoft Learning Management SystemOther projects depending on the team's work.

Magic Way is a startup organizing team-building events and tourism activities, mainly involving Segways. - Managed the company's communication through social media management, PR, creation of visual assets, and SEO- Organized and hosted team-building seminars for groups of 10-30 people

- Customer relations: welcoming customers, recording payments- Creation of the brand's payment cards: data entry by computer for transmission to Fidem, partner financial company- Archiving: completion and follow-up of files for the week, archiving of completed files- Shelving: occasional help to salespeople in tidying up and organizing the store