Tom Lynch Email & Phone Number

New York, NY, US

New York, New York, US

My role was the senior leader of the Charitable Foundation's initiative to increase diversity in the advertising, marketing, media and research industries. I led an evolution of the vision and approach to a rapidly changing DEI environment, programs, fundraising, operational execution, events and Board engagement. A few key results include:- Expanded.

Fractional CMO, CDO, Program Director and Executive Director strategic executive leadership services. Worked with nonprofit organizations and social enterprises to identify opportunities, expand capacity, improve programs, grow fundraising and create high-impact brand, messaging and marketing programs. I delivered the following for small nonprofit.

Boston, Massachusetts, US

Executive Leadership Team, DEI Allyship Council and manager of Strategy group responsible for managing and developing a large team of diverse strategists. Crafted insights, strategic direction and briefs for brand, demand and fundraising and social justice campaigns for clients including Bank of America, Optum Health, Lenovo.com and non-profit fundraising.

Fractional CMO, CDO and Executive Director strategic executive leadership services. Worked with nonprofit organizations and social enterprises to identify opportunities, expand capacity, improve programs, grow fundraising and create high-impact brand, messaging and marketing programs. I delivered the following for small nonprofit organizations:- Identify.

Founded, created vision, brand and led operations for one of the first US based, 100% sustainably made wine and spirits social enterprises (FairTrade and indigenous-owned). Built international and domestic product portfolio and national sales and distribution network, operations, processes, budget, financial management and board development and management..

Co-founded and directed all aspects of a new nonprofit with the injtial five year goal of establishing self-sustaining food gardens for schools and families of a rural Zulu village. Key accomplishments include:- Incorporated, co-developed the vision and long-term plan for programs and fundraising, led operations. - Studied best practices at CARE, Oxfam and.

New York, NY, US

Launched a new strategic shared services division combining Business Strategy and Brand Planning. Collaborated with seven office Presidents and multiple internal divisions. Recruited staff and formulated operational structure. Led strategic digital transformation, roadmap and brand engagements for clients like Kraft Foods, JC Penney, Domino’s Pizza, Dell.

Amsterdam Zuidoost, NL

Led new Integrated Marketing group responsible for cohesively aligning diverse US lines of business around brand messaging, activation and programs. Implemented brand standards and practices and established integrated consumer and trade marketing programs. Re-designed the LOB advertising creative process resulting in creative and production cost reduction.

Amsterdam Zuidoost, NL

Conducted consumer research and devised marketing strategy for new brand positioning and ING US advertising campaigns. Managed multiple agencies and led national campaign that generated unsurpassed consideration and favorability at reduced cost per point of impact utilizing a reduced budget of 11% from previous year, resulting in "Top Five" standing among.

Amsterdam Zuidoost, NL

Developed online marketing strategy, brand expression, campaigns, site and social media content, LOB online campaigns as part of the initial national marketing team that launched ING in the US. Campaign won an EFFIE as one of the most efficient and effective campaigns of the year in brand and direct response metrics. The IAB's XMOS study showed our online.

Atlanta, GA, US

Taught students studying Design, Copywriting and Art Direction how to work from strategic direction primarily via the creative brief, including understanding audiences, tone, personality and how to properly consider the objective.

Freelance consulting and fractional CMO services provided. Steered ProtectionOne Security through ownership and operations transformation, repositioning the brand, establishing B2B and DTC plans, platforms, goals, budget and staffing recommendations, led and finalized new agency search and managed re-launch of brand and initial acquisition and sales.

Founded one of the first digital advertising agencies in the US, creating initial business plan and service offerings including digital transformation, brand and acquisition marketing, SEO, SEM, email and analytics. Hired all employees, led all pitches for new business. Created and executed the “Mentos Freshmaker Tour” one of the first live concert series.

Part of the marketing team that grew Glen-Ellen sales from less than 100,000 cases to over 3 million as we changed the way Americans drink wine by introducing affordable, quality Chardonnay, all while farming sustainably and operating with a commitment to support workers and stakeholders, long before those became more common. Brand successfully sold to.

Modesto, California, US

Started career in Gallo Winery Marketing Management Program, working in field and brand marketing.

Bachelor Of Science (Bs), Marketing Management

Master Of Business, Business Administration And Management, General

Marketing