Tom Lynch's Location
New York, New York, United States, United States
Tom Lynch's Contact Details
Tom Lynch work email
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About Tom Lynch
I lead into what’s new, what’s next, what’s possible and what should be. I’m committed to building revenue, capacity and program impact for organizations that make the world better.I am equal parts creative and analytical, trail-blazer and consensus-builder, innovator and sound business person.After beginning my career helping grow trailblazing companies that often redefined industries, generating billions in market value, revenue and profits, I have spent the last 15 years working with and for nonprofits, foundations, social enterprises and a couple of for profit companies running campaigns and programs to do good.My nonprofit work includes leadership positions in marketing, fundraising. program development, operations, board relationships, advocacy, volunteer and constituent recruiting as well as financial and investment management.I approach everything through the eyes of an audience and data-driven marketer: who do we need to connect with and serve, what are their unmet needs, how can we uniquely meet those needs, what capacity, skills and systems do we need to create and deliver those solutions, how do we communicate in ways that connect and motivate, how do we measure against KPIs then evaluate, evolve and improve. I love being part of a team of smart dedicated people. I've built and managed diverse cross-functional teams and through management and mentoring, more than 140 former employees have reached VP-level positions or higher.Organizations I have helped grow:- Nonprofits: ARF Charitable Foundation, Glancy Wine Education Foundation, Isipho, The Ocean Cleanup, OpenHand, Dining Out For Life, Trees Atlanta, Last Prisoner Project, CARE, Community Servings, Cool Girls, Hudson River Community Sailing, Habitat for Humanity and debra.- Social / Environmental Enterprises: Worthwhile Wine Co, Westwood Organic Wine Estate, Burt’s Bees, Benziger Winery, Sterling Planet- Consumer Products/Services: Coca-Cola, Kraft Foods, Mentos, Airheads, Auto Trader, Blooming Brands, Career Builder, KinderCare, Sharpie, Gallo, Benziger Winery, Westwood Organic Winery- Retail / DTC: JC Penny.com, Amazon, Lenovo.com, Dell.com, AutoTrader.com, dozens of wine clubs.- Financial Services and Tech: Bank of America, Ameriprise, ING, First Horizon Bank, Dell, Lenovo, Microsoft.I enjoy sailing, hiking, paddling, birding, photography, museums, plays (not musicals), travel, great food and making small batch wine, beer and craft spirits.
Tom Lynch Work Experience Details
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Director Of RevenueWholesome WaveNew York, Ny, Us -
Director Of Programs And DevelopmentAdvertising Research Foundation (Arf) Oct 2023 - Dec 2024New York, New York, UsMy role was the senior leader of the Charitable Foundation's initiative to increase diversity in the advertising, marketing, media and research industries. I led an evolution of the vision and approach to a rapidly changing DEI environment, programs, fundraising, operational execution, events and Board engagement. A few key results include:- Expanded fundraising, including a doubling of grants received. Funded a 20% increase in scholarships awarded and a 146% increase in the size of the cohort of college students admitted into our career preparation program while also adding to the Foundation's reserve account which was not yet fully funded.- Identified opportunities to better serve scholars and university constituents and corporate partners by realigning programs for better strategic fit, increased impact and improved efficiency through quantitative and qualitative research and Board input. Surveys after the changes showed increased constituent participation and satisfaction.- Expanded the number of university partnerships by 20% and nearly doubled the number of corporate volunteers.- Increased the number of internships and number of corporate partners offering internships by 36%.- Established the first two annual CEO Leadership Salon on Diversity events as successful parts of ongoing fundraising, awareness building and organizational thought leadership.- Directed the creation of the Charitable Foundation's first Impact Report, a new brand visual ID, key messaging as well as social media, email, event and presentation marketing materials.- Improved our Candid rating to Gold and corrected an ongoing accounting and tax filing error that had resulted in the Foundation having a 1 Star Charity Navigator rating. -
Chief Executive OfficerTom Lynch Marketing Nov 2022 - Oct 2023Fractional CMO, CDO, Program Director and Executive Director strategic executive leadership services. Worked with nonprofit organizations and social enterprises to identify opportunities, expand capacity, improve programs, grow fundraising and create high-impact brand, messaging and marketing programs. I delivered the following for small nonprofit organizations:- Identify capacity-expanding opportunities- Develop vision and brand to be more differentiated and more compelling.- Executive leadership, operations, Board engagement, programs and processes to move client organizations to new levels of performance.- Define audience and donor segmentation for better alignment of messaging and offers to individual wants and needs.- Lead surveys and metrics evaluation of stakeholder and constituent needs then developing new programs and evolving existing programs to better deliver against KPIs.- Create customer and donor journeys and a plan to move them from awareness to advocacy (CRM).- Aligning brand messages with operations and products/services so brand promises made can be promises kept.- MarTech improvement; recommendations that improve efficiency in delivery and deeper learning, optimization and evolution of segments and messages.- Fully integrated omni-channel marketing plans including messages, segments, channels, KPIs and budgets.- Strategic fundraising plans integrating major gifts, annual and recurring campaigns and events, segmentation, messages, case statements, CRM, donor management strategy and tech platforms, kpi's and budgets.- Review, recommend and manage outside agencies to gain the most value and best work from them. -
Svp, StrategyDigitas North America Nov 2020 - Nov 2022Boston, Massachusetts, UsExecutive Leadership Team, DEI Allyship Council and manager of Strategy group responsible for managing and developing a large team of diverse strategists. Crafted insights, strategic direction and briefs for brand, demand and fundraising and social justice campaigns for clients including Bank of America, Optum Health, Lenovo.com and non-profit fundraising campaigns for Community Servings. -
Chief Executive OfficerTom Lynch Marketing Oct 2019 - Oct 2020Fractional CMO, CDO and Executive Director strategic executive leadership services. Worked with nonprofit organizations and social enterprises to identify opportunities, expand capacity, improve programs, grow fundraising and create high-impact brand, messaging and marketing programs. I delivered the following for small nonprofit organizations:- Identify capacity-expanding opportunities- Develop vision and brand to be more differentiated and more compelling.- Executive leadership, operations, Board engagement, programs and processes to move your organization to new levels of performance.- Define audience and donor segmentation for better alignment of messaging and offers to individual wants and needs.- Create customer and donor journeys and a plan to move them from awareness to advocacy (CRM).- Aligning brand messages with operations and products/services so brand promises made can be promises kept.- MarTech improvement; recommendations that improve efficiency in delivery and deeper learning, optimization and evolution of segments and messages.- Fully integrated omni-channel marketing plans including messages, segments, channels, KPIs and budgets.- Strategic fundraising plans integrating major gifts, annual and recurring campaigns and events, segmentation, messages, case statements, CRM, donor management strategy and tech platforms, kpi's and budgets.- Review, recommend and manage outside agencies to gain the most value and best work from them.
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Chief Executive OfficerWorthwhile Wine Company / Ten26 Beverage Co Aug 2009 - Sep 2019Founded, created vision, brand and led operations for one of the first US based, 100% sustainably made wine and spirits social enterprises (FairTrade and indigenous-owned). Built international and domestic product portfolio and national sales and distribution network, operations, processes, budget, financial management and board development and management. Executed all marketing and PR domestic and international, including acquisition and retention for largest sustainable wine club at the time. Created and developed multiple original brands including one named “Best New Product” by Beverage Industry Magazine.- Created, designed and crafted brand story, built brand architecture, developed the products and executed all brand activations for all proprietary brands.- Designed and produced all marketing programs, campaigns, PR, collateral materials for use in US market.- Created online store and campaigns that resulted in 23% of sales online (industry average was 6%).- Built and managed all pricing and profit models for the portfolio of products.- Curated a portfolio with 78% of products receiving 90 points or "Best Buy" ratings- Delivered more than 30 national press mentions, reviews, and interviews with publications ranging from Forbes to Wine Spectator to local media in America, South Africa and Argentina.- Planned and marketed annual events for multiple wineries including harvest and release parties and auctions.- Increased clients’ wine club average revenue by 43% and club members by 38%- Concepted, negotiated and successfully implemented co-brand programs with Food Network, Reed’s, others.
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Executive DirectorIsipho Dec 2008 - May 2016Co-founded and directed all aspects of a new nonprofit with the injtial five year goal of establishing self-sustaining food gardens for schools and families of a rural Zulu village. Key accomplishments include:- Incorporated, co-developed the vision and long-term plan for programs and fundraising, led operations. - Studied best practices at CARE, Oxfam and Heffer International to create our own unique programs that provided equipment, garden training, management, financial understanding of small garden operation and leadership, as well as integrating sustainable gardens into local school STEM education. - Developed international partnerships with formal and tribal governments, universities and global corporate sponsorships. - Led creation and management of board.- Managed major donor program, annual and recurring and event fundraising that met our initial five-year fundraising goal in less than two years.- Developed and implemented programs that reached our initial program goals within four years. - Pitched and gained interviews on CNN, in magazines in US and South Africa, and a TEDx presentation. - Gained village chief’s unprecedented approval for all-female team for local, village-led ongoing program management. Update 2022: Gardens are still ongoing in all the schools initially planted and more than half of the smaller family gardens are still being tended and providing nutrition-giving vegetables to a majority of the residents of the village of iNzinga, South Africa. -
Group Vp, Strategy & PlanningAvenue A/Razorfish Jan 2007 - May 2009New York, Ny, UsLaunched a new strategic shared services division combining Business Strategy and Brand Planning. Collaborated with seven office Presidents and multiple internal divisions. Recruited staff and formulated operational structure. Led strategic digital transformation, roadmap and brand engagements for clients like Kraft Foods, JC Penney, Domino’s Pizza, Dell, Microsoft, Southwest Airlines, AT&T, Carnival Cruise Line. Doubled agency’s strategy and planning billings by facilitating client engagements. -
Vp, Head Of Marketing IntegrationIng Mar 2006 - Dec 2006Amsterdam Zuidoost, NlLed new Integrated Marketing group responsible for cohesively aligning diverse US lines of business around brand messaging, activation and programs. Implemented brand standards and practices and established integrated consumer and trade marketing programs. Re-designed the LOB advertising creative process resulting in creative and production cost reduction with quantified ad effectiveness improvement of more than 30%. -
Vp Brand Strategy & AdvertisingIng Aug 2004 - Mar 2006Amsterdam Zuidoost, NlConducted consumer research and devised marketing strategy for new brand positioning and ING US advertising campaigns. Managed multiple agencies and led national campaign that generated unsurpassed consideration and favorability at reduced cost per point of impact utilizing a reduced budget of 11% from previous year, resulting in "Top Five" standing among all financial services corporations. During this time, company revenue grew by 30% and the stock price by 166%.
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Head Of Online MarketingIng May 2002 - Jul 2004Amsterdam Zuidoost, NlDeveloped online marketing strategy, brand expression, campaigns, site and social media content, LOB online campaigns as part of the initial national marketing team that launched ING in the US. Campaign won an EFFIE as one of the most efficient and effective campaigns of the year in brand and direct response metrics. The IAB's XMOS study showed our online campaign delivered impact on brand and acquisition metrics better than traditional media, resulting in a doubling of the online budget for the year two campaign.
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Teacher, Creative And Brand StrategyThe Creative Circus Jan 1999 - Dec 2004Atlanta, Ga, UsTaught students studying Design, Copywriting and Art Direction how to work from strategic direction primarily via the creative brief, including understanding audiences, tone, personality and how to properly consider the objective. -
Founder CeoTom Lynch Marketing Dec 2000 - May 2002Freelance consulting and fractional CMO services provided. Steered ProtectionOne Security through ownership and operations transformation, repositioning the brand, establishing B2B and DTC plans, platforms, goals, budget and staffing recommendations, led and finalized new agency search and managed re-launch of brand and initial acquisition and sales support. Led search for and the full-time CMO, who replaced me.Delivered digital transformation plans and implementation, integrated B2B and consumer campaigns, sales support and collateral materials for three wineries.
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Founder, Cmo, General ManagerNewworldmarketing.Com Nov 1995 - Nov 2000Founded one of the first digital advertising agencies in the US, creating initial business plan and service offerings including digital transformation, brand and acquisition marketing, SEO, SEM, email and analytics. Hired all employees, led all pitches for new business. Created and executed the “Mentos Freshmaker Tour” one of the first live concert series broadcast on the Internet, tied in co-promotion with Tower Records, creating a new retail distribution point for Mentos. Led major clients, Mentos, CareerBuilder, AutoTrader, and NetBank, from their initial online brand and acquisition campaigns and retained them. Committed more than 10% of agency time to nonprofit marketing and fundraising for clients including Tress Atlanta, Project Open Hand and Dining Out for Life. Sold the agency.
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Marketing ManagerBenziger Family Winery Jan 1988 - Nov 1995Part of the marketing team that grew Glen-Ellen sales from less than 100,000 cases to over 3 million as we changed the way Americans drink wine by introducing affordable, quality Chardonnay, all while farming sustainably and operating with a commitment to support workers and stakeholders, long before those became more common. Brand successfully sold to Diagio.
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Field MarketingE&J Gallo Winery Jun 1986 - Jan 1988Modesto, California, UsStarted career in Gallo Winery Marketing Management Program, working in field and brand marketing.
Tom Lynch Education Details
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The University Of Southern MississippiMarketing Management -
Ownership Of Three Start-Up CompaniesGeneral
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San Diego State UniversityMarketing
Frequently Asked Questions about Tom Lynch
What company does Tom Lynch work for?
Tom Lynch works for Wholesome Wave
What is Tom Lynch's role at the current company?
Tom Lynch's current role is Director of Revenue.
What is Tom Lynch's email address?
Tom Lynch's email address is to****@****lbi.com
What schools did Tom Lynch attend?
Tom Lynch attended The University Of Southern Mississippi, Ownership Of Three Start-Up Companies, San Diego State University.
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