Director Continental Europe
Freiburg, Baden-Württemberg, Germany
Artika is a Canadian company which designs and distributes lighting solutions.Missions:- Exporting directly to DIY chains throughout Europe.- Establishment of Artika's European business with the creation and set up of 2 European subsidiaries in the Netherlands and England.- Production and import of products from Asia to Europe.- Acquisition of new customers and development in the following countries Germany, England, Spain, France, Italy, Poland, Romania, Netherlands and Switzerland.- Analysis of the European market, competition, market evolution, constraints and cultural differences of the markets.- Research and identification of market evolutions, new targets, potential markets, new development opportunities.- Adaptation of the product and/or service offer to local specificities and regulations.- Definition of commercial development guidelines in Europe in line with the company's strategy (customer targets, growth segments, opening of new marketing areas, establishment of subsidiaries, marketing channels, choice of subcontractors, selection of distribution channels, choice of investments, search for partnerships, establishment of factories, offices, etc.).- Setting commercial objectives in conjunction with general management and drawing up a budget.- Drawing up and negotiating commercial contracts (prices, deadlines, quantities).- Arbitration and allocation of resources (human, financial, material, etc.) for the deployment of the commercial strategy.- Organisation and supervision of the logistical aspects of the company's exports (transport and distribution).- Setting up marketing and communication actions, merchandising as well as sales communication supports and sales pitches with the product managers and the marketing director.