As an independent content creator and journalist, my role is to closely follow social trends and global news cycles to drive original story ideas relevant to the audiences of my various clients. I am responsible for generating, pitching and producing engaging content, cross-platform, that serves to capture the interest of readers and listeners alike. Platforms include The Guardian Australia and Dan’s Daily. My expertise is in wine, and lifestyle more broadly.

A longstanding member of Eve Media’s flagship TV series, Places We Go, my role remains adaptive, dynamic and purpose-led. From producing compelling, multi-channel content both online and for the platform’s national EDM program, to coordinating social media channels and assisting in the execution of brand funded campaigns. Over the years I have worked on-location, both here and abroad, from Thailand, to Western Canada, Taiwan and Norway. I have overseen the output of food and wine related content, line edited scripts for television, assisted with photography to support online content and brand-funded campaigns, through to the creation of behind-the-scenes videos and VLOGS to support digital output. Additionally, I am part of the founding team for travel start-up, The Australian Bucketlist.

Creator and host of Halliday Wine Companion's flagship podcast, By the Glass. From concept to execution, I am hands-on across all aspects from pre to post-production.

Maintaining digital editorial schedule, plotting and generating story ideas, mapping roll-out to ensure cohesive themes and purposes.Oversee email newsletters: owning the email process from start to finish with the weekly Weekend Readings (WERs) and monthly Tasting Notes emails, writing the intro letters for the non-campaign WERs, producing the various pieces in Sitecore and Mailchimp, liaising with marketing to ensure wider business objectives are met re Call to Actions, and also working across socials, creating captions and working with imagery for marketing.Production of editorial and commercial content: creating and producing digital stories, such as news pieces to tie into current affairs, repurposing relevant back-stories from mag and website, seeking out seasonal hooks and other angles to create timely pieces, and sharing the commercial content production and SEO optimisation process. Magazine production: including ideas generation and direction, writing longer-form articles and producing the various regular sections, including advertorials, collaborating with the commercial team to generate strong revenue concepts and leads, and helping the mag through to sign-off and print. Involved in the production and execution of Halliday's editorial content strategy for the 2022 Awards Brand representation: attended events as a Halliday representative, developing relationships with key clients and industry professionals

Nominated for three gongs at the 2021 Antenna Awards, Rose Street Pantry tells the stories of small-scale Australian food producers. Hands-on throughout the entire process from concept to execution, my role extended from sponsorship proposals, to pre and post-production, PR strategy development, and the formation of purposeful, content-led partnerships with affiliates and series sponsors.

From generating original ideas, contributing to the daily editorial process and comprehensively researching subjects utilising primary and secondary sources, my role involved:Sourcing talent, formulating questions, conducting pre-interviews, identifying and lifting 'grabs', and overseeing the post-production of news packages alongside designated segment producers. Additionally, I would brief talent and crew on a story-by-story basis, source vision for post-production, as well as produce recorded segments from existing media and original content, while maintaining the program's high production values.

As an on-air reporter, I was required to source, script and present two to three local news stories a day. This would involve fieldwork, including: natural disasters, crime, sport, health and human interest, all while engaging and growing audiences through impactful storytelling that was fair, balanced and accurate. Part of the role also involved liaising with media advisors, public relations and other industry professionals

Role included: assessment and management of complex foot wounds, the trial and implementation of dry needling into practice, health-service wide. Neurovascular assessment and complex care plans, liaising with General Practitioners, Complex Care Coordinators, Physiotherapists, Occupational Therapists, Speech Pathologists, Diabetes Educators and Dieticians. Supervision of students from local and interstate universities and the establishment of clinical policies and procedures.

Throughout my tenure, I worked as a FIFO clinical podiatrist providing essential healthcare to remote communities across the Northern Territory.

Highlight involved, securing a funding grant through the Department of Human Services to undertake research at the Miri Red Dialysis Unit in Borneo, later presenting my findings at a variety of nationwide conferences and events.