Creative Director + Menswear Design Director
Sydney, New South Wales, Australia
As Creative Director, I established and oversaw the entire creative strategy, including brand vision, marketing, and ensuring all creative outputs and touch points align with the company's strategic goals and tone.Working as a collaborative creative partnership with Product Director Jac Hunt, we divided responsibilities for design direction across both womenswear and menswear. Together, we guided our design team to develop innovative, high-quality products that balanced the brand’s… Show more As Creative Director, I established and oversaw the entire creative strategy, including brand vision, marketing, and ensuring all creative outputs and touch points align with the company's strategic goals and tone.Working as a collaborative creative partnership with Product Director Jac Hunt, we divided responsibilities for design direction across both womenswear and menswear. Together, we guided our design team to develop innovative, high-quality products that balanced the brand’s aesthetic with market trends while adhering to business guardrails and budgets.During this time, I stepped into the role of developing and managing the marketing and e-commerce teams. This experience solidified my holistic understanding of the interconnectedness of the marketing, digital and design functions of the business. Show less