Thomas Dever work email
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Thomas Dever personal email
Thomas Dever is a Managing Director at Cassius Data Consult. He possess expertise in marketing, fmcg, trade marketing, marketing management, customer insight and 8 more skills. He is proficient in Dutch and English.
Cassius Data Consult
View- Website:
- cassiusdataconsult.be
- Employees:
- 6
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Managing DirectorCassius Data ConsultBrussels, Be
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Managing Partner And CmoArboretica Jan 2022 - PresentBrussels Region, BelgiumBring Arboretica to achieve its long-term vision of building an AI driven platform that automates environmental research and sustainability/ESG analysis. -
Digital Communication Lead - French MarketPhilip Morris International Jan 2020 - Sep 2021Paris, Ile-De-France, FranceExpat for 21 months in the French affiliate. Main responsability is the creation of a digital ecosystem (social media, corporate website and online media partnerships) that will support the corporate communications and vision of a smoke-free world. -
Global Funded Content ManagerPhilip Morris International Nov 2017 - Jan 2020Lausanne Area, SwitzerlandThe position was newly created based on a new initiative run by VICE Media called "Change Incorporated" - see link below for more information. I was mainly responsible of the project management and the communication between VICE and Philip Morris International.
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Global Iqos New Trade Channels ManagerPhilip Morris International Aug 2016 - Nov 2017Lausanne Area, SwitzerlandThe position was newly created within the organization. It consists of the development of new trade channels for IQOS product. This position didn't carry a traditional job description as any directions could be taken. The Lean startup methodology was applied in everything we tested. The main responsibilities were: - Define the new approach and its related strategy which required to collaborate with key markets to understand their needs.- Create new business models based on each new channel.- Develop and test business-hypothesis-driven experimentations (based on MVPs) to develop toolboxes and blueprints for markets. - Seek new partnerships to establish these new channels.
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Global Iqos Community Activation ExecutivePhilip Morris International Jun 2015 - Aug 2016Lausanne Area, SwitzerlandCommunity Activation was a new position created in the global consumer engagement team in order to engage with new audiences/communities on behalf of IQOS brand. The main responsibilities were: - Define the global community activation strategy and adapt it locally- Find markets to test the new approach: I led a test in collaboration with the Swiss market which was very successful and laid the community activation foundations for all the other markets. - Create toolboxes with content and materials for different communities (Design, Fashion, Beauty, Sports...)Aside of these main responsibilities, I also developed and shot specific content formats such as consumer testimonials or consumable production documentaries.
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Global 'Reduced Risk Products' Marketing ExecutivePhilip Morris International Apr 2014 - Jun 2015Lausanne Area, SwitzerlandThe first RRP platform (IQOS) was ready to be launched. I joined a team that was quite new, i.e. many things were still to be built. This allowed me to work on different areas: - Brand Building - The brand IQOS didn't exist. - Name development - IQOS became our trademark. - Market Research in key markets to test marketing materials- Consumer engagement programs- Online Communities- Development of point of sale DisplaysIQOS was test launched in Japan and Italy end of 2014 and became PMI's flagship RRP with around 15M smokers converting to it up to date.
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Trade Engagement InternPhilip Morris International Nov 2013 - Apr 2014Lausanne Area, SwitzerlandDevelopment of Trade engament mechanics and programs for the retailers.
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Trade Engagement InternPhilip Morris International Feb 2013 - Apr 2013Lausanne Area, Switzerland
Thomas Dever Skills
Thomas Dever Education Details
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Banking & Corporate Finance -
Economics/Management Sciences -
College Du Christ-RoiHigh School
Frequently Asked Questions about Thomas Dever
What company does Thomas Dever work for?
Thomas Dever works for Cassius Data Consult
What is Thomas Dever's role at the current company?
Thomas Dever's current role is Managing Director.
What is Thomas Dever's email address?
Thomas Dever's email address is th****@****pmi.com
What schools did Thomas Dever attend?
Thomas Dever attended Squared Online, Louvain School Of Management, Université Catholique De Louvain, College Du Christ-Roi.
What skills is Thomas Dever known for?
Thomas Dever has skills like Marketing, Fmcg, Trade Marketing, Marketing Management, Customer Insight, Brand Management, Competitive Analysis, Market Analysis, Marketing Strategy, Market Planning, Forecasting, Shopper Marketing.
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