Accountable for the strategic and operational leadership of Qconcursos and Damásio Educacional, driving impact for over 530,000 students and generating over 130 million in revenue.

One of my last missions as Strategy Associate was to develop a new squad focused on disruptive innovation - with the goal of creating high potential businesses "from zero to one". Due to changes in the company structure, I made the transition to act as Product Manager in this squad as the work of this team would be highly aligned with entrepreneurship, one of my long-term goals. At first, I acted as Product Manager in an innovative e-commerce product and now I'm focused on the innovation in financial services through the creation of new products, starting from idea conception and managing it until the construction of the MVP and product maturation. In addition, I have an important role in the development of the innovation group's strategy and also in the areas of operations related to the products we create.

In my beginning at banQi, I worked with the company's founder and CSO in the Strategy area with a focus on identifying innovation opportunities for banQi and Via, acting proactively on current/future issues the company could face ("growth pains") and improving processes of some areas (Operations, Marketing, Product and Engineering).

At Monitor, I worked on several projects for clients in the Public, Oil & Gas, Real Estate, Pharmaceutical, Energy and Technology sectors in strategic projects. In addition, I also led some internal initiatives related to innovation.Some of these projects were:1) Digital transformation for a LPG distributor (R$+5 billion in revenue)- In this project, I was responsible for developing the fronts related to agile transformation, organizational structure and company culture, working to identify best practices in the market from in-depth interviews with experts from companies such as Nestlé and iFood, consultations with experts from the Deloitte network and global studies on digital transformation in various sectors. In parallel, we also carry out quantitative and qualitative surveys with the company's C-Level and Top Management to identify areas for improvement and carry out a diagnosis. Based on this information, we built a plan to implement the company's digital transformation.2) Remodeling of an Oil & Gas trading (volume of +USD 20 billion per year)- In this project, I was responsible for fronts related to the trading's corporate and organizational structure, location of offices, operations model and team development. To recommend a new model to the client, we benchmarked 10 of the largest Oil & Gas trading companies in the world through +30 in-depth interviews and open data analysis, in addition to talking to several Deloitte market experts. From all the information obtained we built a new model to improve the company operations by allowing greater agility, efficiency and monitoring by the compliance team.3) Optimization of the corporate structure in the renewable energy sector- This project was of great importance to me as I had the opportunity to lead the team's actions, coordinating the performance of 2 analysts and being responsible for deliveries and presentations to the client.

At Macroplan, I worked on two projects in the public sector for the same client: the development of a go-to-market export plan for products with high potential and the analysis of key indicators for proposing improvement initiatives for a consortium of Brazil states.In the export project, I was first responsible for conducting a market study to identify products with high export potential. To carry out this study, I worked with the analysis of data obtained from the MDIC, WTO and Comtrade and the perception of experts provided by the client to perform the prioritization of 10 products. An export plan was drawn up for each of the products, which was developed from interviews and workshops with professionals from the client, Apex and market specialists. The plans contained the market study made for the products and a go-to-market plan for each one of them, containing various information, such as cost projections, list of initiatives to be executed and roadmap.In the indicators project, I was responsible for carrying out the collection and analysis of data from public sources of information to promote a clear view of the main deficiencies and, later, prioritize the focus of action. With the focus defined, I carried out research to identify practices that other cities/states/countries around the world carried out to improve the indicators and elaborated several recommendations of activities that could be performed by the client.

At DXA, I was responsible for evaluating potential investees, preparing market studies for the fund's focus sectors and assisting with fund management for all investee companies (eg Zee Dog, Baby Basic and Modern Logistics). Occasionally, I also collaborated to solve problems in the investee companies.Regarding the evaluation of potential investees, I was responsible for understanding the current business models and projecting the future, carrying out financial modeling (Valuation) based on past data and projections (of the companies and the fund) and talking with the entrepreneurs/directors to clarify doubts. The studies were taken to the investment committee for evaluation and a go/no-go decision.In addition, on the market research front, I conducted studies of the Pet and cosmetics retail and financial services markets. I also performed the ESG policy assessment for the fund.

I worked in the Soft Drinks area (Sales) and my goal was to build up a plan to increase the sale of a specific SKU. At first, I did a Soft Drinks market analysis, then I studied the SKU's specific market. Besides, I also did research with some customers to acknowledge the reason why this product wasn't having good results. From these studies, I developed a commercial plan to persuade the customers to have the product in their stores. With this proposal, I visited some clients to test and receive feedback about it. The new offer brought as an outcome a conversion rate more than twice as big as the standard. Due to the success achieved, I also manufactured sales training and a key customer mapping to be implemented.