3D Design Director
CurrentAs structural design director at Path, my role is to oversee projects from insights and positioning through to ideation and final delivery. These projects range from the more traditional design project, to innovation sprints, to strategic CMF&F positioning, looking at a variety of 3D brand touchpoint, such as packaging and environments. Through out this role I have gained experience across a variety of design activities that encompass: • Drive both consumer and market / competitor analysis to identify insights and opportunities for differentiation and innovation in a market sector (such as FMCG, food, beverage, and health and beauty sectors).• Provide creative direction and mentorship to project team’s of multi-disciplined designers, fostering a collaborative and high-performing work environment. • Actively contribute to minimise our works environmental impact, by integrating sustainability principles into the design process, maximising circularity and advocating for positive change.• Develop and maintain relationships with global clients, ensuring their brand identity and vision are effectively translated into captivating design solutions.• Collaborate with external teams, including marketing, product development, and engineering, to align design objectives with business goals and manufacturing capabilities.