Thomas Gee

Thomas Gee Email and Phone Number

Market Research Director @ University of Illinois at Urbana-Champaign
Urbana, IL, US
Thomas Gee's Location
Urbana-Champaign Area, United States
Thomas Gee's Contact Details
About Thomas Gee

Strategic market researcher, passionate about utilizing consumer insight and data to drive business results. Grounded in fundamentals, but also creative in the implementation of new tools and techniques to serve emerging business needs. Experienced people manager and cross-functional collaborator, skilled in planning and budgeting, functional team leadership, vendor management, and overall project management. Specialties: Multi-national marketing research, B2B marketing research, new product development, multi-cultural marketing research, brand and advertising tracking, positioning and communications development, digital advertising measurement, mentoring and people development

Thomas Gee's Current Company Details
University of Illinois at Urbana-Champaign

University Of Illinois At Urbana-Champaign

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Market Research Director
Urbana, IL, US
Website:
fsi.illinois.edu
Employees:
229
Thomas Gee Work Experience Details
  • University Of Illinois At Urbana-Champaign
    Market Research Director
    University Of Illinois At Urbana-Champaign
    Urbana, Il, Us
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  • University Of Illinois At Urbana-Champaign
    Market Research Director
    University Of Illinois At Urbana-Champaign Feb 2020 - Present
    Champaign, Illinois, United States
    Working on it
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  • Creatives On Call
    Marketing Research Consultant (Contractor)
    Creatives On Call Jan 2019 - Oct 2019
    St. Louis, Mo
    Design, execute, and analyze first ever advertising tracking study for Cohen Recycling, Cincinnati, OH
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  • Taproot Foundation
    Project Leader
    Taproot Foundation Apr 2018 - Oct 2018
    Chicago Il
    Project leader for a team of volunteer marketing professionals in service of Asian Human Services Family Health Centers (Chicago, IL). Deliverables included competitive benchmarking, SWOT analysis, positioning strategy and marketing recommendations to guide both digital and non-digital tactics.
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  • Abbvie
    Senior Manager Market Research (Contractor)
    Abbvie May 2017 - Sep 2017
    North Chicago, Il
    • Finalized first ever Small Cell Lung Cancer social listening analysis and identified strategic digital marketing opportunities for a new product launch in 2018.• Implemented multi-phased research plan against physicians to spur new product pre-launch education messaging strategy and marketing communications development.
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  • Hewlett-Packard
    Freelance Marketing Consultant (Contractor)
    Hewlett-Packard 2015 - 2016
    Chicago
    Integrate marketing metrics (share, consumer tracking data, and digital engagement) for HP consumer and commercial printer initiatives across the Americas for monthly reviews, quarterly scorecards, and other analyses as needed.
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  • Hewlett Packard Enterprise
    Research/Intelligence Manager Iii - Global Marketing
    Hewlett Packard Enterprise Jan 2013 - Jul 2014
    Chicago
    Direct all worldwide brand/advertising tracking (traditional and digital advertising) across HP consumer and commercial printing and computing businesses. • Re-engineered tracking methodology and reporting, resulting in heightened insight into advertising effectiveness, reduced turnaround of a month, and an overall cost savings of 45%.
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  • Taproot Foundation
    Project Manager
    Taproot Foundation 2012 - 2013
    Chicago Il
    Volunteer project manager with a team of business professionals in service of Teen Parent Connection, Glen Ellyn, IL Deliverables included an annual report with updated graphics and new content.
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  • News America Marketing
    Director, Market Research
    News America Marketing Feb 2010 - Jan 2012
    Chicago Il
    • Consulted with sales to create sales strategies using market research data• Developed three new analytic tools for evaluating News America programs• Conducted market research training (IRI sales and household panel data, Spectra, retail shopper panels, matched store testing, survey data, new product development principles, marketing mix analysis principles, ROI measurement) for sales staff (100+)
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  • Self Employed
    Freelance Consultant, Writer, And Instructor
    Self Employed 2004 - 2010
    • Authored for Quaker, Chicago, IL, a review comparing new product development protocols across PepsiCo companies (Quaker, Pepsi-Cola, Frito-Lay)• Generated and executed online marketing plan for Wholesale Automotive, a Chicago, IL, based auto parts sales website• Developed new course content and taught adult education classes at Discovery Center, Chicago, IL• Wrote original online articles and how-to guides for Demand Studios, Santa Monica, CA• As recreational poker player, achieved a 185% ROI competing in casino poker tournaments
  • Kraft Foods
    Category Insight Manager
    Kraft Foods 1994 - 2003
    Kraft Pizza Company. Category Insight Manager Tombstone, DiGiorno, Jack’s, and California Pizza Kitchen brands. Managed two reports and $1.0MM budget.Marketing Services, Category Insight Manager Kraft corporate initiatives: Corporate Advertising and Promotion, Multi-Cultural Marketing, Web Marketing (kraftfoods.com and e-grocery), Database Marketing/CRM. Managed three to five reports and $2.2MM budget.Meals Division, Category Insight Manager Minute Rice, Stove Top Stuffing (97-99); New Product Development (94-95). Managed two to four reports and budget of $1.5MM.Kraft Cheese Division, Category Insight ManagerKraft Brand Natural Cheese, Kraft Grated Parmesan, Cracker Barrel (96). Managed four reports and budget of $2.1MM
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Thomas Gee Skills

Marketing Research Market Research Customer Insight Analytics Marketing Fmcg Consumer Behaviour Brand Equity Competitive Analysis Marketing Strategy Advertising Research Integrated Marketing Product Development Consumer Products Brand Development Market Analysis Primary Research Seo Brand Management Survey Research Quantitative Research Product Innovation Shopper Marketing Direct Marketing Market Planning Qualitative Research Positioning Voice Of The Customer Data Analysis Digital Marketing Multi Channel Marketing Focus Groups Ppc Competitive Intelligence Copy Testing Product Optimization Exit Surveys New Business Development Attitudes Consumer Behavior Consumer Insights Survey Development Multi National Experience Brand Health Tracking Syndicated Data Analysis Volume Forecasting Ethnic Marketing Frequent Shopper Data Digital Ad Tracking Project Management Email Marketing

Thomas Gee Education Details

Frequently Asked Questions about Thomas Gee

What company does Thomas Gee work for?

Thomas Gee works for University Of Illinois At Urbana-Champaign

What is Thomas Gee's role at the current company?

Thomas Gee's current role is Market Research Director.

What is Thomas Gee's email address?

Thomas Gee's email address is ge****@****ail.com

What is Thomas Gee's direct phone number?

Thomas Gee's direct phone number is +177320*****

What schools did Thomas Gee attend?

Thomas Gee attended University Of Rochester, University Of Rochester - William E. Simon Graduate School Of Business Administration.

What are some of Thomas Gee's interests?

Thomas Gee has interest in Football, Casinos, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Sports, Watching Basketball, Golf.

What skills is Thomas Gee known for?

Thomas Gee has skills like Marketing Research, Market Research, Customer Insight, Analytics, Marketing, Fmcg, Consumer Behaviour, Brand Equity, Competitive Analysis, Marketing Strategy, Advertising Research, Integrated Marketing.

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