Thomas Gibson Email & Phone Number

Cary, Nc, Us

- Currently the Marketing Director for 2nd & 3rd Party Content in the Fortnite Ecosystem, which mainly encompasses UEFN islands and helping to build the metaverse- Former Marketing Director on GOTY Nominee Alan Wake 2, leading a global cross-functional go to market plan for the game's launch in October 2023 alongside development partner Remedy Entertainment.- Led global Marketing for Fall Guys from March 2021 - April 2023, cross-functionally building a marketing campaign that delivered arguably the largest ever console & PC launch outside of China in June ‘22, driving 50M players in two weeks, as well as driving significant increases in engagement at season launches.- Responsible for all Marketing strategy for Fall Guys, including final sign off on trailers, copy, go to market plans, first party relationships, and publishing driven product integrations like Twitch Drops. - Sat on Fall Guys Leadership Team and drove consensus on moving towards a more predictable live ops patch cycle, improving the player experience and development process.

Cary, Nc, Us

- Built and led standalone marketing campaigns for major IP collaborations in Fortnite BR and Fortnite Creative, including Kratos, Master Chief, Lara Croft, and music events like Kenshi Yonezu and BTS, driving revenue and engagement.- Partnered with internal Creative Services team to pioneer regional asset testing on Fortnite, as well as manage agencies for creation of cinematic, gameplay, and live action trailers and static art.- Led the planning & execution for a 'Next Gen' marketing beat for Fortnite, driving users to switch over to PS5 / Xbox Series versions of the client

Cary, Nc, Us

- Led Epic’s APAC Publishing efforts from 2019-21 including Japan, Korea, China and ANZ, driving revenue to new highs and delivering an all-time high DAU record for Fortnite in Japan.

Santa Monica, California, Us

- Lead day-to-day product marketing communication with platform partners, working with internal Digital Commerce team to provide millions of dollars worth of marketing placement on dash for key marketing beats. - Lead the incentive program for Fall 2018 Forsaken release, positioning the SKU Plan for success in the marketplace. - Devised SKU Plan for Fall 2018 release, utilizing price framing to increase profitability and simplifying consumer journey through recommending a split SKU rollout. - Worked on the Destiny 2 & Kellogg's partnership, putting millions of CPG products on shelf with D2 branding and widening the top of the acquisition funnel. - Suggested how Call of Duty could position itself with consumer segments, including time settings, player choice mechanics, music integration, and social features.

Santa Monica, California, Us

• Performed internal consulting project for senior management on a franchise-widedevelopment process change that would result in approximately $50 million cost savingsover three years, while positioning the brand for improved financial and critical successbased on new business models and a segmentation and pricing analysis.• Provided quantitative and qualitative feedback on alpha and beta iterations of ModernWarfare: Remastered, suggesting ways to improve the player experience that the studioswere capable of providing in a tight time frame.• Analyzed market trends and how Call of Duty can position itself with consumer segments,including time settings, player choice mechanics, music integration, and social features.• Led a roundtable discussion on a competitive breakdown of Overwatch features that couldbe incorporated into the Call of Duty franchise, focusing on monetization, in gameperformance metrics, and movement systems.• Produced marketing assets for E3 and other industry events, including E3 sizzle reel,gameplay capture, reveal trailer, and worked with the brand team in the Call of DutyTheater and Activision press booth.

• Provided market growth strategy for the United States, including segmentation, positioning,implementation schedule, and detailed tactical recommendations that were ready for thecompany to move forward with immediately.• Undertook intensive data search across disparate government, university, and companyplatforms, leveraging both consumer and sales data to tell a coherent, strong story aboutthe short and long term possibilities for our campaign.• Successfully managed international relationship with senior executives to clearlycommunicate goals and deliverable timelines, establish budgeting guidelines, and ensurerecommendations were feasible and congruent with company strategy.

Washington, Dc, Us

• Analyzed data and formulated detailed recommendations for office strategy innumerous policy areas resulting in a greater understanding of technical issues. • Provided in depth analysis of industry trends and bottlenecks for high profile decisionmakers prior to stakeholder meetings, increasing our ability to maintain beneficialrelationships with key allies. • Managed, trained, and led a rotating team of up to five research and consumer‑facinginterns, presenting a more polished customer‑relations front to the public that greatlyimproved the experience of contacting our office, putting us in the top tier of customerservice among peer organizations. • Directed and restructured the constituent correspondence processes responsible forresponding to all constituent inquiries; increased response rate to 100% for legitimateinquiries and feedback; decreased average response time by more than 40%. • Developed public relations responses to fast‑moving crises related to a criticalconstruction project in Aurora, CO, utilizing all available quantitative and qualitativedata to swiftly address basic deficiencies; establishing and maintaining theorganizationʹs presence as a constructive leader in the process to find a solution thatbenefited all stakeholders.

• Researched and analyzed policy initiatives for senior staff, estimating cost to thegovernment and impact on stakeholders, resulting in a more informed decision makingprocess for the Senator. • Performed consumer relations projects, responding to immediate and long termconcerns, providing a platform for our messaging to become the primary content inpleasing the consumer. • Managed consumer relations database and thorough restructuring of internal processeswhich decreased the time frame for our messaging response.

• Assisted with the scheduling process, managed the candidate’s schedule, sent out the daily timetable for the next day.• Provided daily news clips, resulting in greater efficiency in the operations department and keeping the campaign staff informed of events and logistics.• Formulated detailed schedules for visits from Congressmen and prepared the candidate’s Election Day timetable.• Performed a line-item review of all contributions and disbursements made from July 2011 – August 2012 and managed ActBlue and NGP spreadsheets, resulting in better FEC compliance and a balanced, accessible accounting process.• Executed advance work for event locations and staffed the candidate at a number of events.• Assisted the Political Director with background research on events to attend and also managed his schedule

Washington, Dc, Us

• Added significant knowledge and context to the organization after analyzing foreign relations and national security briefings, concentrating on terrorism, cyber security and the Middle East. • Assisted in the running of the Colorado Capitol Conference, providing constituents with access to numerous policy makers, resulting in great PR for the senator amongst his constituents. • Processed all mail into and out of the office in a three week period, resulting in the mailing of 30,000 messages to constituents. • Managed constituent inquiries at the office's front desk and gave private walking tours of the Capitol Building, significantly enhancing the constituent experience. • Enhanced and influenced office foreign policy by providing detailed research on emerging terrorist threats in North Africa.

Genève, Genève, Ch

• Added 150 outside sources to the new company website to corroborate company analytics to the public as well as streamlining administration in the form of data entry and bibliography vetting. • Started and headed a new research project on Arms Diversion in Peacekeeping Operations, possibly resulting in a publication over the next few years. This involved scheduling and holding meetings with various former UN employees and experts, compiling incidences of weapons loss from UNSG and UNSC reports and journalist sources.• Researched the weapons disclosure of 48 states for the Transparency Barometer which will appear in Small Arms Survey Yearbook 2011, enhancing the data gathering speed and quality.

Centennial, Co, Us

• Tasked with contacting members of the InterAction Forum, CORE Group and foreign embassies including Sierra Leone; Gabon concerning possible partnerships with Project C.U.R.E. resulting in numerous programs having files opened and being supplied with containers of medical supplies. • Formed a partnership with the Sister Cities International participants in the AUPAP program, funded by the Gates Foundation,; in case files being opened and aid shipments planned for Obuasi in Ghana, Mombasa in Kenya and 10 shipments are planned for delivery to Cuba.• Maintained the Government Relations Department contact database and produced the Government Relations Newsletter in conjunction with the Communications Department, reaching 2000 selected contacts.• Participated in the Intern Education Course consisting of 8 lectures and discussions on the varying successes and problems of numerous NGOs and non-profits operating today.• Planned and held fundraising events for the benefit of the organization, including a partnership with 3 Denver Chick-fil-A locations.

Master Of Business Administration (M.B.A.), Marketing

B.A., Political Science

International Law And International Security

Education record