Thomas Gmeiner Email & Phone Number

Zurich, Switzerland

Assuming responsibility as senior marketing campaign manager for the entire cloud & infrastucture portfolio.

Kloten

Assuming full responsibility for all marketing activities relating to “Open Telekom Cloud”. This includes, besides many other tasks, managaging a small team and a substantial marketing budget, developing the marketing strategy and deriving operational programs from it, creating market-facing stories and messaging, as well as managing agencies, technology partners and stakeholders.Key achievements include conception and roll-out of a comprehensive campaign for generating new customers, ramping up PR activities, convincing customers to become a reference, and generally introducing more structure and improved processes for all marketing activities relating to this offering.

Kloten

Responsibility for a range of marketing activities relating to Deutsche Telekom’s “Open Telekom Cloud” public cloud offering (shortly after its market launch in March 2016). This comprises, for instance, the appearance of the solution at CeBIT tradeshow, developing reference cases, website content, and the introduction of a demo truck.Key achievements include structured content development, adjusting the positioning of the offering, intro¬duction of a new concept for acquisition of reference customers, and successful management of several large fairs.

Leinfelden-Echterdingen, Germany

Responsibility for enhancement of market-facing story for “Workplace-as-a-Service” offering. This role comprises, among others, the development of whitepapers, benefits-oriented value proposition, marketing collaterals, try-and-buy packages.Definition and analysis of potential target groups for offering.Development of customer-facing “Expert Seminars”.

Leinfelden-Echterdingen, Germany

Resonsibility for content development within a global, multi-year, sales-supporting media cooperation for topics such as Big Data, Cloud Computing, Cloud Orchestration, Collaboration and Internet of Things. Key achievements include a comprehensive set of white-papers, infographics and webcasts.Development and roll-out of a dedicated marketing methodology to enhance the win probability of large outsourcing deals. Key achieve-ments include a ready-to-use methodology template and architecture, enablement of approx. 60 marketing employees worldwide, and application of the concept in at least 5 big deals.

Leinfelden-Echterdingen, Germany

Counseling the country organizations in southern Europe (France, Italy, Spain) and the Americas (USA, Mexico, Brazil) in developing and executing strategy-aligned marketing plans in order to meet sales and positioning targets.Key achievements include the roll-out of a consistent marketing planning methodology, consolidation of international marketing budgets and successful setup of a weekly web-based sales enablement program for the sales organizations in all countries. Moreover, the position largely contributes to the functioning of a global marketing community which aims at improving the overall company performance.

Leinfelden-Echterdingen, Germany

Responsibility for planning and monitoring of marketing communication activities according to the Enterprise Services’ strategy. The role comprises a blend of marcom, communication, analytical and project management skills, and requires close collaboration with the portfolio management department as well as industry specific sales units (Industry Lines).Key achievements include development and roll-out of methods, processes and tools for marcom planning and monitoring. In addition, the position contributed to the continuous development of T-Systems’ corporate design and support of the country organizations.

Leinfelden-Echterdingen, Germany

Responsibility for a wide range of marketing communication activities such as trade shows, brochures and data sheets, sales presentations, internal events, and corporate design counselling.Key achievements included design and introduction of a quarterly employee newsletter and development of sales supportive materials.

Horsham, United Kingdom

Global responsibility for development of acquisition and retention campaigns in the area of data and converged network solutions. The position required successful application of the entire marketing mix, i.e. lead generation, direct marketing programmes, roadshows, seminars, content for sales presentations, collaterals, and web content.Key achievements included campaign-wise translation of complex technical solutions into customer benefits and building the proof points behind the sales arguments. Global rollout and continuous development of the company’s corporate design. Until October 2002, this position also incorporated public relation activities for Damovo’s German operations.This position became redundant on 31 January 2003 due to a reorganization of Damovo’s global departments.

Düsseldorf, Germany

Overall responsibility for press, branding, and internet / extranet related activities including selection of suitable advertising / internet agencies. The role utilized a blend of marcom, technical, analytical and project management skills. The position was associated with the marketing department.Key achievements included the setup of public relations from scratch, creation of a new visual / brand identity for the newly founded Ericsson Business Networks GmbH (the enterprise services spin-off in Germany) as well as the setup of a completely new and externally hosted internet / extranet platform (including a high-performance content management system and an online shop for add-on product sales).Beginning in autumn 2001, the position also incorporated global responsibility for developing a corporate design for Damovo Group SA, the merger of Ericsson’s former enterprise direct sales and service organizations in 18 countries.

Düsseldorf, Germany

Management of a department with 6 employees with overall responsibility for marcom related activities like brochures, advertising, direct mails, events and online media. The position comprised a mix of managerial skills with extensive communication and marcom expertise.Key achievements included the introduction campaign for the “BusinessPhone” line of PBX systems on the German market, development of a new customer newsletter, and decisive contribution to the re-launch of Ericsson’s German website.

Düsseldorf, Germany

Responsibility for definition and implementation of sales supportive measures such as customer events, in-house exhibitions and direct mail activities. In addition, the position provided support to senior management during the annual phase of strategic planning.Key achievements included the development of a substantial series of sales presentations, the definition of Enterprise related content for Ericsson’s appearance on CeBIT, and decisive contribution to the launch of Ericsson’s first German website which was mainly initiated from the Enterprise Networks Division.

Düsseldorf, Germany

Responsibility for localization of sales support materials for the “Freeset” cordless PBX. Assisting sales force in preparing customer bids and during visits to clients. Key achievements included the development of a German language sales guide for the “Freeset” PBX system as well as the development of templates which allowed for faster localization of brochures and datasheets.

Stuttgart, Germany

Participation in a 3-months sales trainee program. Following this program: responsibility for sales of the “Freeset” PBX system in the south-western part of Germany. Key achievements included the successful attendance of the sales trainee programme comprising of presentation skills and sales techniques workshops.

Master’S Degree, Strategic Marketing Leadership, Msc

Bachelor’S Degree, International Marketing, Diplom-Exportwirt

Bachelor’S Degree, Computer Engineering (Technische Informatik), Diplom-Ingenieur

Apprenticeship As It & Electronics Technician