I am the primary data analyst for KISL as we move forward in our data journey. I have been hired to help with the transition towards a new Data warehouse and find exicting new options to analyse and improve as a buisness.

I am working as a Data Analyst generating reports on client performance on a weekly, monthly and quarterly level. This reporting provides an understanding of advertising reach and frequency alongside breaking out key KPI’s and highlight response trends, and attributable revenue growth.I also produce a competitive research report monthly to help client teams plan future campaigns and understand the nature of the overall marketplace. The competitive report analyses share of search, share of voice and share of spend alongside keeping a constant watching on changes within the content products being produced both by agency clients and their competitors. This involves interfacing with both first party datasets and multiple API and Non-API third party datasets e.g., Google Trends, YouGov BrandIndex and Ad Intel by Nielsen. Within my Data team I am specifically working on clients within our Charity sub-sector (our largest sub-sector) and working primarily with TV advertising at present alongside learning and developing within our digital advertising space e.g., processing GA 4 for clients.

I worked as an Assistant Video Editor to create short media packages of events filmed by Rampage Studio as part of a large archive redesign. My role involved using Adobe Premier to edit down roughly one Terabytes worth of video into a less than 100GB over a one month period across a range of video projects.

Worked as a sound assistant on the production of Romeo and Juliet and on Prince of Denmark, I was responsible for the live sound effects and set up of the band's instruments for both productions.