Tom Kessler Email & Phone Number

Austin, TX, US

Austin, Texas, United States

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Founded a company that produced editorial web products that were syndicated acrossthe web sites of broadcast partners such as ABC Local Television Station Group, BeloBroadcasting, CBS and Nexstar Broadcasting. Responsible for product developmentand editorial operations across content products carried on more than 80 televisionstation web sites. Built and.

Dallas/Fort Worth Area

Managed content syndication and sales efforts with media partners, such as Sinclair Broadcast Group, Tribune Media, Circa, Virgin American and Delta Air Lines. Also worked with external and internal content producers to source video content for distribution. Worked with leading charities and foundations -- i.e. American Heart Association, Jennifer Lawrence.

Dallas/Fort Worth Area

Managed overall relationship with key partners AOL and IAC companies such as Ticketmaster and CitySearch. Responsible for contracts, technical and editorial operations, and product and marketing integration. Key projects included developing a broad plan for integrating Match.com with IAC’s large family of properties, socializing the concepts within.

Dallas/Fort Worth Area

Developed sales strategy for leading AOL clients such as J.C. Penney, Wal-Mart, Dell, ING Direct, as well as major advertising agencies. Focus on understanding key partners’ business and marketing strategy, and shaping custom programs from the global brands of AOL and Time Inc. Key projects included identifying significant new email marketing.

Ashburn, VA

Created the initial business plan and gained corporate approval for AOL’s video service that reaches 1.2 million unique users per month. Oversaw business, editorial and technical strategy and operations for service with more than 8,000 assets and a network that delivers more than 50 million streams per month. Developed plans for launching advanced video.

Ashburn, VA

Developed the business plan and product roadmap for broadband advertising on the AOL for Broadband service. Worked with leading ad agencies such as Starcom MediaVest to identify emerging opportunities and define industry requirements. Worked through AOL matrix structure to initiate and manage projects to operationalize the roadmap. Worked with outside.

Ashburn, VA

Responsible for teams that produced a global network of city guides for the AOL Local network, as well as leading web properties Digital City, Netscape, CompuServe, MapQuest and others. Coordinated integration of news and editorial partner content into AOL Local, including AOL-Time Warner assets. Directed the National Programming team that broadcast.

Dallas/Fort Worth Area

Managed daily site operations of Yahoo! Broadcast, as well as integration of audio and video content – including concerts, news feeds and live events – across the Yahoo! network of properties. Created the seminal Live@Yahoo! concert series with such stars as Willie Nelson, Keith Urban, Fastball and many others. Set editorial and business strategy for the.

Dallas/Fort Worth Area

Responsible for all aspects of the broadcast.com web site. Directed editorial team in its daily operations, as well as the launch of new content areas. Coordinated the efforts of ad sales team in integrating advertisers into the site, along with developing new advertising vehicles such as multimedia and beyond-the- banner concepts. Coordinated the.

Dallas/Fort Worth Area

Co-founded an Internet services agency. Primary responsibility was business development: researching and writing business plans for projects in development, client presentations, project coordination. Also joint P&L responsibility for company with nine employees. Consulted on and helped develop sites and CD-ROMs for clients such as GTE and the Susan G..

Dallas/Fort Worth Area

Managed one of the nation’s largest arts and entertainment departments among metropolitan dailies – 34 writers and editors who produced a Sunday Arts section, weekly TV Magazine, weekly Guide, daily review page called Overnight, weekly Film/Video and Music pages, as well as daily features and columns in the features section for this top 10-ranked newspaper.