Thomas Lin Email & Phone Number

Singapore

Singapore

Part of the Global Marketing team in SATS Ltd. I am focused on the area of business development, digital marketing and strategic partnerships, including researching business opportunities and viable income streams, developing new products and services that meet the market demand as well as forming meaningful partnerships with key organizations like travel partners, banks and lifestyle brands to meet strategic business objectives

Singapore

Primary portfolio in: Content Marketing, Marketing Communications, Public Relations-Development and execution of content marketing through digital and social media platforms.-Manage and optimize website content to increase search engine ranking and and e-commerce sales.-Develop content strategy and grow e-newsletter open/click-rates.-Oversee both internal and external events and ensure alignment with marketing strategy.-Analyse and develop marketing partnerships aligned with ToTT’s mission and growing the ToTT Store Brand.-Manage & development of marketing collaterals; ensuring consistent messaging across all channels.-Manage public relations for ToTT Store and liaise with consultants on relevant media matters.-Manage membership program to increase acquisition of new members and retention of existing members.-Lead and motivate Marketing Communications team to work effectively towards achieving specified marketing goals.-Manage administrative duties, generate reports-Represent the company for correspondences with clients, suppliers and vendors.

Somerset Communication Centre

Key Focus: Marketing Communications, Events management, Media Planning • Planning and executing of marketing strategies for Singtel’s Fibre Broadband, TV and other home solutions.• Overseeing end-to-end planning and execution of marketing campaigns for the department, including media strategy, creative process and day-to-day execution.• Experienced in all forms of communications, including ATL (print ads, radio, digital and social) and BTL (events, activations, roadshows, mailers, flyers).• Well versed in planning major tradeshows annually (IT Show, PC Show, Comex, SITEX) from conceptualising, sourcing and negotiation with vendors to execution and management of actual show on-ground. • Integral to the launch of many key Singtel initiatives, such as: o mioTV’s rebrand to Singtel TV o Singtel Circle o Key TV channel (Discovery, Cartoon Network, History) o Various broadband, home and IOT solutions (2Gbps, 10Gbps, WiFi Mesh, Smart Homes, Qustodio Parental Control) o OTT solutions, Singtel CAST, Singtel TV GO, Netflix Partnerships.• Established many innovative retail initiatives, including but not limited to being part of the team that transformed Singtel Shops to a new modern high-tech concept, developing the Salesman App for the Singtel taskforce, and establishing marketing presence in third party retailers like +Serv, Toys or Games and Harvey Norman outlets.• Well versed in stakeholder management both vertically and horizontally as well as internally and externally. This includes working closely with internal departments like sales, product and cross-product teams to external parties like Singtel’s partners, vendors and agencies.• Responsible for the entire budget of the Retail Marketing portfolio within the home services unit. Ensured that spending is healthy every quarter while keeping within planned budgets.

Deployed at various events to act as an ambassador for Sony Mobile, promoting cellphones from the company by engaging and interacting with consumers.

Signal Platoon Sergeant in-charge of 20+ Men. Responsible for overseeing and management of operations and communications in a division-level headquarter.

Bachelor’S Degree, Business Management, 2Nd Upper Honours

Focused on Marketing as the key discipline in the final year dissertation.

Diploma In Business Informatics, Business Informatics, 3.2 Gpa

Activities and Societies: Executive Committee (School of Information Technology Club) Member (Nanyang Polytechnic's Student Union) Member.

Cambridge Gce 'O' Levels, High School/Secondary Diplomas And Certificates