Thomas Nirschl Email & Phone Number

Paris

Summary:Lead APR Digital hub. Create strategic plans for our clients through social media, CRM and e-commerce.Responsibilities & results:- Lead the development of APR's digital offering and business, driving new customer acquisition and growth with existing customers. 15% increase in closed deals- Create a communication plan to amplify APR's brand presence in key sectors, including luxury, interior design, architecture, and gastronomy.- Manage and grow a multidisciplinary team of community managers, web designers, and developers.Skills:Digital marketing, Content marketing, Website development, Social media marketing, Search engine optimization, Data analysis, Team management.

Région De Boulogne-Billancourt, France

Lead the B2C digital products of Michelin Experience (ViaMichelin and Michelin Voyages), in Europe.Main successes :- Turned P&L results around by creating new revenue streams and better costs management. - Built ViaMichelin’s new strategy on Automotive market- Grew audiences from search engines and partnerships and managed mobile transition. Key responsibilities: - P&L: improve profitability, mutualize costs and manage budgets- Product Team: define the product strategy from framework to front end. - Audiences: increase audiences (SEO, SEA, partnerships), manage web/mobile transition, grow direct access and brand awareness - Revenues: define and roll out monetization strategy on web & mobile. Achieve revenue targets. Manage transition from display to affiliation revenues streams. - Team: manager of managers, lead a team of +30 people (marketing, PO, sales, business development, business analyst, web & app developers, content managers, scrum masters...)

Paris Area, France

Manage digital marketing throughout the group: Le Monde, L'Obs, Courrier International, HuffingtonPost, Challenges, Sciences & Avenir, Telerama.Lead the digital marketing team composed of 20+ people on Audience Acquisition, Sales, CRM, Business Development, Analytics and Community Management.- Develop revenues by engaging with aggregators (EDD, Dow Jones, Cedrom SNI...), selling contents to web destinations (Free.fr, MSN.fr...), and strike deals with services like Outbrain, La Centrale, Logic Immo...- Create comprehensive digital marketing programs using all applicable media including SEO, email, social media... to grow visits, unique users and OJD & Mediametrie rankings. - Improve knowledge of our audience through CRM & datamarts to grow online subscriptions. - Partner effectively with product managers and sales house to ensure consistency of messaging, creative, tactics and metrics.- Identify and develop data analytics to improve user experience and achieve traffic targets.- Oversee selection and management of digital marketing agencies.

Issy-Les-Moulineaux

Inspire, support and foster innovation by working with Media & Education industries (B2B and B2C) to create inventive applications with Microsoft’s software and platforms .- Grow awareness and usage of Microsoft technologies by forging strategic and long term partnerships with Media and Education publishers. - Identify and develop business opportunities to :__ Nurture partners project on Microsoft cloud platform Azure (Capptain, IaaS, PaaS) with __ Build up application offering on Microsoft stores (Windows, Windows Phone, Xbox) - Support the deal throughout the partnership, from identification and contract negotiations to technical implementations and marketing program.

Issy Les Moulineaux

Main objective: lead a team of 20+ people to focus on growing the audience & revenues of MSN France and Bing Apps for Windows 8- Business missions: ownership of MSN P&L with reporting to local and global management, lead the business development- Marketing and editorial mission: content acquisition through media partnerships (M6, Canal+, L'Equipe, RTL...), forge the editorial tone of voice for each channel according to Sales targeted audience, creation of original content, editorial calendar, excellence in execution. - Management missions: leadership, management poll, good/bad attrition, personalized career development, develop and encourage workgroup attitude. - MS Poll Champion for the Microsoft online division during FY11.

Issy Les Moulineaux

- Main objective: increase traffic and revenue for the homepage, find new sources of traffic, define the editorial strategy and develop MSN presence on social networks and mobile apps.- Editorial missions: attract, engage and retain audiences across all services, create the network calendar and lead the editorial animation on MSN main entry points (MSN homepage, Messenger, SEO, SNS, mobile...). Increase Bing share of voice through transfers to search metrics. - Business missions: connect the audience to the advertisers to drive revenue. Reporting & business reviews with US and EMEA management.- People: lead a team of 10 editors and project managers..- Award: EMEA Circle of Excellence (gold) in 2010

Paris

- Main objective: launch News, Sports and Video channels- Missions: create business plans and editorial positioning; define the audience target according to Sales targets, deal with editorial partners (negotiations through fees or revenue sharing models), and work with core platform team to build the content management system. Conduct a RFP to find a new agency for onsite vendors.

Boulogne Billancourt

- Missions: Management of the multimedia division with responsibility for 1+ million euro P&L. Leading a team of 15 people (project managers, account executives, webmaster, editors...). - Business development (new clients acquisition) and follow up Tier1 portfolio (SFR, BNP Paribas, Canal Plus...).

Paris Area, France

Reportages and writing different articles on Paris (events, places to hang out...) for Nova Magazine. Freelance for "Rock & Folk"​ and "Jeunes à Paris".

Executive Short Certificate Data For Managers, Data

Medias, Internet, Startups, Digital

Promotion "Léonard de Vinci"

Spécialité Presse Écrite