- Strategically repositioned EBOOST to disrupt the $18bn US Energy Drink market.- Negotiated joint marketing and operational partnership with AriZona Beverages.- Successfully launched 20 SKUs, notably our SUPER FUEL energy drinks- Launched marketing initiatives to support 10,000 retail doors (CVS, Kroger, Sprouts, Wegmans, others)- Developed comprehensive marketing strategies encompassing a diverse mix of approaches: social media advertising, influencer/creator partnerships, traditional media (radio, billboards), search engine, Amazon advertising, brand collaborations, and retail marketing.- Orchestrated 360-degree campaigns to augment retail presence and online sales. Integrated influencer marketing and social media campaigns to significantly boost brand recognition.- Initially single-handedly managed marketing, grew and led a team of 6 individuals, collaborating with multiple agencies.- Emphasized clear goal-setting, open communication, and adaptability to foster a cohesive and agile team culture.- Utilized varied KPIs for different marketing channels, achieving notable successes such as influencer-driven retail sales and cost-effective customer acquisition campaigns.- Employed customer surveys, data from IRI and Nielsen, and generative AI to inform customer preferences and competitive insights.- Navigated growth with limited resources, focusing on sustainable growth strategies.- Made EBOOST plastic neutral in 2023

- Develop, manage and execute the annual marketing editorial, PR and creative strategy - Coordinate the execution of marketing strategies alongside Jillian Michaels and other celebrity endorsers- In-house graphic designer for the brand's web content, ads, presentations and all print collateral material- Coordinate the successful execution of every EBOOST promotion including sampling, seeding, online, social media, sweepstakes, flash sales, pop-up shops, retail, guerilla, trade shows and affiliate.- Oversee the direction of content on the EBOOST blog, Facebook, Twitter, Pinterest and Ecommerce sites, maintaining brand consistency and SEO Best Practices.

- Assisted with all marketing campaigns including sampling, seeding, online, social media, sweepstakes, flash sales, pop-up shops, retail, guerilla, trade shows and affiliate.- Worked along side creative and marketing director to assist in the execution of marketing and creative strategy.

- Designed and launched multiple websites for 4 different restaurants- Designed and produced merch- Launched Mercer Street Yacht Club (www.mercerstreetyachtclub.com)

- Played a pivotal role in launching "Pop of Color," a nail polish brand associated with Kristen Taekman from "The Real Housewives of New York City".- Managed a range of responsibilities encompassing logo and packaging design, retail display creation, and overseeing all production processes.- Nurtured partnership with an exclusive retail partner, ensuring brand visibility and strategic product placement.- Took on the responsibility of Kristen Taekman's social media strategy to enhance brand exposure and engagement.- Employed a meticulous approach to product development, conducting thorough sample tests and overseeing day-to-day operations.- Thrived in a multifaceted role that involved juggling diverse tasks, from creative design to operational management.

- Conceived and produced corporate and private events- Developed network and customer portfolio- Established budgets, negotiated with entertainers and vendors, sourced suppliers, managed social media and website contents- Directed projects for clients including Lanvin, Axe, and Salvator Ferragamo.