Thomas Prince Email & Phone Number

Thomas L. Prince, Ph.D.President and Co-Founder, Prince & Prince (P&P), Inc. . . www.FloralMarketResearch.com.Market Research Consultant to the Floral and Green Plant IndustryOver the past 30 years, Prince & Prince has conducted over 75 major market research projects for the floral and green plant industries in the U.S., Canada, and in Europe.EducationB.S., M.S., and Ph.D., The Ohio State UniversityDual program in Marketing and Horticulture, specializing in applications of market research technologies for improved understanding of consumer floral purchasing and floral market behavior.Recent Floral Market ResearchThe 2020 Seminar Update: The Prince & Prince U.S. Consumer Floral Tracking Survey. . . A detailed tracking of U.S. household floral purchasing (specific products & occasions) and a comprehensive consumer evaluation of the eight major floral channels where consumers purchase. Floral purchasing tracked from 2000, to 2007, to 2013, and to 2019, overall, and by consumer demographics. Includes 30-attribute floral channel evaluation and models drivers to consumer floral purchasing & customer satisfaction. P&P presented research findings to co-sponsors of the consumer research in Jan. & Feb., 2020. DUE TO COVID-19, P&P INTENDS TO SURVEY FLORAL-BUYING HOUSEHOLDS AGAIN IN 2023 TO ASSESS THE CHANGE IN THE 100+ FLORAL-PURCHASING METRICS DUE TO COVID-19. Contact P&P for details.LATEST REPORTS/ NEWS FROM P&PA Call for Research Sponsors: The P&P U.S. Retail Florist Tracking Survey. Contact P&P for research topics, sponsorship fee, and benefits of this tracking research of florist shops and event planners (new for 2020). Prior P&P Florist Industy Tracking Surveys conducted in 1998, 2003, 2005, and 2010. DUE TO COVID-19 . . . 2020 FLORIST RESEARCH PROJECT TABLED UNTIL 2023. Trends in Mass-Market Floral Buying, Operations, and Floral Sourcing - 2016 Update. Report available from Produce Marketing Association: http://www.pma.com/content/articles/2016/11/trends-in-mass-market-floral

Listed skills include Market Research, Statistical Data Analysis, Statistical Modeling, Competitive Intelligence, and 10 others.

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  The Ohio State University, Bs, Ms, Phd

  Horticultural Science, Marketing, And Marketing Research