Certified in AdWords, DoubleClick Bid Manager and Google AnalyticsInstrumental in growing a consumer electronics account from $250K in billing to over $4MM in billing by demonstrating increases in ROAS over a six month time frame. Planned and launched a new Over The Top (OTT) Cable Network using a variety of both upper funnel and lower funnel media including both high impact placements and real time bidding acquisition activity. Developed a social CRM program for a CPG Brand reporting on lifts in engagement and acquisition through social media. Planned and launched the digital media branding campaign for another CPG client using a combination of acquisition and impact media. Developed and executed SEM, paid social, mobile and display advertising for a telecommunications company. By optimizing, we were able to drive cost per conversions down 72% over an eight-week period. Developed paid social programs for a variety of accounts that build brand awareness and drove conversions.

Responsible for managing and supervising all online advertising for a major automotive client including in-market, mobile, and behavioral targeted media buys. Used DSPs to improve performance and overall delivery while driving efficiency. Developed a primary brand campaign that used online video as a replacement for TV.

Supervised all in-market, ad network and behavioral targeted media buys for a luxury automotive brand. Optimized buys to improve both the media efficiency and the effectiveness of the creative. When online planning shifted to another agency, I focused on website development, SEM and social media including Facebook and YouTube.

Headed up the up the Digital Innovations and Investment group for a major automotive brand. Key accomplishments included: Tracking the viral ability of YouTube post in blogosphere and demonstrating the media value of the campaign.

Headed up all communications planning and implementation on a major toy account until 2003 when I shifted to a major pharmaceutical brand following a new business win. Developed the DTC group and increased billings through planning and account stewardship from $2MM to over $80MM