Digital Marketing Director experienced predominantly in Paid Search / Search Engine Marketing / PPC. Have serviced a variety of clients in different verticals: Telecom, Retail, Auto, Travel, Quick Service Restaurant, Pharma, Entertainment, App Promotion, Streaming Service Promotion. In collaboration with various teams, I have helped develop strategies for a wide range of clients, each with different sets of goals and unique challenges. Creating brand awareness for developing brands, maximizing return on investment and ad spend for e-commerce clients, achieving customer growth and fostering lifetime value are all challenges I have been exposed to. I have experience using tools such as GoogleAds, Google Analytics, Amazon (AMS), Youtube Ads, YouTube Analytics, Bing Ads, SearchAds360, Kenshoo, Apple Search Ads, Universal App Campaigns, Kochava, Branch, Google Trends, Data Studio, Criteo, Wal Mart, Roundel, Microsoft Suite etc. Always seeking new opportunities to learn and further develop skills in paid search, paid social, e-commerce, programmatic, digital media analytics, acquisition marketing or growth marketing!