Engaged with parents of student-athletes to present the BTB Recruiting program's value proposition and secure individuals’ commitment to the service. Coordinated logistical operations to ensure the availability and installation of video streaming solutions at various athletic venues for events nationwide. Developed and implemented robust tracking metrics for calls, presentations, and successful closes, contributing to the company's reputation as a leading college basketball recruiting service in the US.Key Contributions:● Exceeded monthly new client acquisition goals, reinforcing the company's market position.● Significantly expanded brand recognition and service adoption by leading marketing initiatives at major athletic events.● Achieved greater accountability and performance analysis by instituting comprehensive tracking systems for sales activities.● Played a pivotal role in the recruitment of basketball and volleyball prospects, culminating in increased scholarship opportunities.● Achieved daily call quotas by making 100 to 150 calls, showcasing strong communication skills and proactive outreach strategies.● Enhanced the visibility and reach of athletic programs by steering seamless logistics for video streaming solutions at numerous events.● Met/surpassed monthly new client quotas by maintaining meticulous records of communications, presentations, and client acquisitions.● Established partnerships with athletic facilities nationwide to implement over 2K permanent HD video camera installations to enable premium game exposure rentals for basketball and volleyball events, amplifying revenue and visibility.

Pioneered the establishment of Personifeye to revolutionize marketing communications firms through the integration of New Media and the creation of unified marketing strategies. Designed and executed the Agency Transformation Program to facilitate agency adaptation to technological advancements in marketing. Formulated a Lead Management Assessment tool to evaluate/enhance agency lead activity levels.Key Contributions:● Significantly boosted client acquisition by crafting and executing a lead development process.● Drove significant growth and increased agency market value by developing a robust business development program.● Instituted a business development program, serving as a pivotal element in enhancing agency performance and valuation.● Orchestrated the Agency Business Development Practice, laying the foundation for sustained agency growth and success.● Performed 100 to 150 calls daily by showcasing strong communication skills and achieving high engagement and productivity levels.● Assessed and restructured lead management practices, leading to measurable improvements in agency operations and client engagement.● Enabled a digital agency to achieve an 800% increase in size through strategic business development initiatives and technology integration.

Strategized and implemented global sales plans to drive revenue growth and market expansion in alignment with company objectives. Led and mentored sales teams across diverse regions to foster a high-performance culture and ensure meeting and exceeding targets. Cultivated and managed key client relationships while negotiating contracts and partnerships to maximize business opportunities and maintain customer satisfaction. Analyzed market trends, competitor activities, and customer feedback to refine sales strategies and capitalize on emerging opportunities in the digital technology sector.Key Contributions:● Doubled company revenues over two years through the implementation of a robust lead generation program.● Formulated and promoted a unified marketing communication strategy by synthesizing technology and marketing expertise.● Pioneered the development of a full-service offering, resulting in the successful engagement of top-tier marketing communication firms.● Secured $10M in investment from private equity and a leading British firm, elevating the company's financial position and growth potential.