The current challenges for the technical middle class are manifold. Take PRODUCT INNOVATION, for example: many medium-sized companies have grown through inventions and innovations and form the backbone of the German economy. Nevertheless, there is increasing pressure on our champions. The change in competition from pure imitators to often comparable technology providers with a very aggressive pricing policy is noticeable. This is often painful because the cost situation leaves little room for maneuver in development and production. In today's markets, companies need a STRATEGY CHANGE in order to remain on the road to success in the long term. Here it can be more important to present a quick, yet economically viable solution than a perfect one. And it has become essential to think from the customer's point of view and to overcome one's own operational blindness. New ideas are in demand.Topics such as a shortage of skilled workers, digitalisation or changes in customer behaviour also make a prompt reorientation unavoidable, even for companies that are currently at the forefront. For a targeted change of course, the tried and tested must be questioned. New ways of thinking and methods should be developed while taking the corporate culture into account. In the context of a strategy consulting blösch.partner carries out a neutral evaluation of the initial situation and puts the systematic focus on open potentials and the integration of the customer perspective. Together with our clients, we develop practical and pragmatic solutions and implement them effectively with the help of internal and external communication concepts.