Thomas Van Bloppoel Email & Phone Number

Singapore

Amsterdam, Noord-Holland, Nederland

Amsterdam

At Heineken I'm responsible for digital marketing innovation within Beerwulf, a Heineken owned e-commerce scale-up. In this role I define and design use cases on how to apply data strategy based on the main business needs. I ensure appropriate, comprehensive and uniform data collection, storage, tagging & analysis, based on conventions/rules. I'm responsible for innovative projects which have a strong focus on data and automation to increase effectiveness. To ensure progress I work closely… Show more At Heineken I'm responsible for digital marketing innovation within Beerwulf, a Heineken owned e-commerce scale-up. In this role I define and design use cases on how to apply data strategy based on the main business needs. I ensure appropriate, comprehensive and uniform data collection, storage, tagging & analysis, based on conventions/rules. I'm responsible for innovative projects which have a strong focus on data and automation to increase effectiveness. To ensure progress I work closely together with agencies, legal (e.g. privacy regulations), marketing, sales, senior management, IT-team, and data scientists. Finally I also act as a sparring partner for various online specialists in regards to display, video, search and social advertising. Show less

Amsterdam En Omgeving, Nederland

During my time at bol.com I had various roles. I was the Thought Leader Display & Video Advertising where I was operational and strategic lead of a team of 8 specialists to achieve overarching objectives of the channel. Through this I created a deep understanding of media channels, tactics, platforms and creating strategies for improved planning and activation. In addition I was the link between the digital marketing team and five bol.com categories in order to oversee the online strategy… Show more During my time at bol.com I had various roles. I was the Thought Leader Display & Video Advertising where I was operational and strategic lead of a team of 8 specialists to achieve overarching objectives of the channel. Through this I created a deep understanding of media channels, tactics, platforms and creating strategies for improved planning and activation. In addition I was the link between the digital marketing team and five bol.com categories in order to oversee the online strategy across multiple channels for these specific categories. Translating strategic category plans into a coherent online mediaplan across all online marketing channels. Finally, worked closely together with the marketing innovation team in order to fuel the innovation funnel and set up campaign testing programs to validate assumptions and concepts. Show less

Amsterdam En Omgeving, Nederland

Amsterdam En Omgeving, Nederland

Traffic Builders is a specialised online marketing agency with a passion for result driven online marketing and sales, in Almere - The Netherlands. Whether it’s creating a comprehensive and coherent online marketing strategy or using specific online marketing channels for lead generation, sales and branding. Both domestic and international, we will realise your ambitions. Traffic Builders was founded in 2001 as one of the first search engine advertising agencies in the Netherlands. For… Show more Traffic Builders is a specialised online marketing agency with a passion for result driven online marketing and sales, in Almere - The Netherlands. Whether it’s creating a comprehensive and coherent online marketing strategy or using specific online marketing channels for lead generation, sales and branding. Both domestic and international, we will realise your ambitions. Traffic Builders was founded in 2001 as one of the first search engine advertising agencies in the Netherlands. For years, Traffic Builders has been ranked in the Emerce top 100 e-business companies and was voted best agency in the category search engine advertising in both 2010 and 2014. Over the years, Traffic Builders has developed from being a search engine advertising specialist to a specialised online marketing agency with the following areas of expertise: - Online marketing strategy - Display advertising (RTB, programmatic buying, YouTube) - Social media advertising (Facebook, Instagram, Twitter, LinkedIn) - Search Engine Optimization (SEO) - Search Engine Advertising (SEA) - Web analytics & Marketing Intelligence - Conversion optimization & online persuasion Show less

Apeldoorn En Omgeving, Nederland

Online Marketeer

Apeldoorn

Verantwoordelijkheden:- Alle online content (website, webshop, online coaching platform)- Implementatie van eigen ontwikkelde social media strategie (vijf kanalen)- Content voor SEO/SEA doeleinden- Vergaren van waardevolle links om SERP's resultaten te verbeteren- Video materiaal- Content-partners

Sydney En Omgeving, Australië

- Administration, development and content management of company website, i.e. updating images, news items and sales promotions on website.-Creatively designing, implementing and co-ordinating a host of online, media and print material for use in various marketing and advertising campaigns.-Assisting with the maintenance of company website & Facebook to engage customers.-Implementation, maintenance and continuous development of online marketing through SEO and SEM campaigns.-… Show more - Administration, development and content management of company website, i.e. updating images, news items and sales promotions on website.-Creatively designing, implementing and co-ordinating a host of online, media and print material for use in various marketing and advertising campaigns.-Assisting with the maintenance of company website & Facebook to engage customers.-Implementation, maintenance and continuous development of online marketing through SEO and SEM campaigns.- Set up reporting tools and manage them on a regular basis Show less