Senior Fp&A Analyst
CurrentMarketing cost center owner specializing in acquisition and revenue marketing, creative production, and communications. Core responsibilities include AOP building, budgeting, forecasting, and ad hoc financial modeling.Specific areas of focus include designing and implementing investment frameworks and principles for digital and offline marketing channels, managing and allocating capital efficiently across the marketing portfolio to maximize ROI, evaluating incremental investment opportunities, managing investments in creative production to support media programs, and modeling member (customer) CAC/LTV.