Thomas Yi Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

I had the opportunity to create and scale the Operations & Campaign Management function at Triplelift. During my time as manager the team grew from zero to 12+ individuals across 4 offices (Chicago, NYC, SF and LA) and three different roles (from entry level to management). Team works closely with Partner Management on a day-to-day basis with ownership over areas such as campaign operations, troubleshooting, analytics, insights, automation & data driven upsell opportunities. The team also works cross functionally with Product, Business Intelligence, Marketing and Engineering among other teams focusing on efficiency driving projects and deliverables such as new feature and tooling requests, building dashboards in Looker, tracking productivity metrics as well and vetting new vendor relationships among other responsibilities.

New York, New York, Us

• Develop relationships with DSP,ATD and ITD clients and provide end to end support from pre-sale through post-campaign stages. • Schedule and lead QBRs with clients to uncover actionable and relevant insights that were used to shape future strategy and recommendations for some of Triplelift’s largest clients (ex.COTY, Toyota, AT&T)• Provide continual training and product updates to clients as new features are added.• Educate clients on new product releases such as Branded Content, Outstream Video and new formats including highlighting specs, operational workflows and KPI alignment. • Act as an external and internal subject matter expert for all Triplelift formats and unique capabilities for every integrated DSP (40+ DSP Integrations).• Work closely with our sales team to rapidly onboard new customers as well as identify ways to grow current accounts. • Work with Product Management to help define features and drive enhancements to the TripleLift offering. • Troubleshoot delivery/tracking issues for programmatic clients.• Created and implemented Team Training/Onboarding curriculum for new hires.• Manage a team of Programmatic Strategist who are responsible for Ops/Reporting support as well as managing relationships with long tail clients.

New York, New York, Us

New York, New York, Us

• As main point of contact for agency clients, developed relationships with media planning, buying, ad ops and product teams to create sticky relationships and field client questions and requests.• Managed the largest strategic advertiser for the company growing the account from $1 million to $3 million Year-over-Year.• Traffic & manage client direct campaigns and ensure that they are pacing to deliver in full and hitting client KPI’s. • Work with clients to troubleshoot any issues with their campaigns.• Lead quarterly QBRs with strategic clients to discuss past performance and recommend future opportunities based off brand KPI’s.• Onboard and train new Account Managers and Campaign Strategist

New York, Ny, Us

•Manage all programmatic advertising campaigns on the LiveIntent Platform including Display, Retargeting, CRM, Cross-Device and Cross-Channel campaigns throughout the pre and post-sale process•Primary contact for 90% of Programmatic clients/Programmatic spend including Agencies, ATDs, DSPs and Direct Advertisers •As a part of new three man programmatic team, increased monthly programmatic spend from $260k to $1 million•Onboard and close new business onto the LiveIntent self-service platform/DSP•Develop new processes and collateral such as creating a platform user guide to cut down the on-boarding time of new programmatic clients and refining responsibilities and roles of the new programmatic team•Upsell programmatic clients on LiveIntent products/services•Consult clients on LiveIntent algorithm to create campaign setups and campaign optimization tactics •Analyze campaigns and troubleshoot technical issues with the LiveIntent operations team..•Notable Programmatic direct clients include: Travelzoo, Publishers Clearing House, Motley Fool, Wayfair, Refinery29, Time Inc., Prime Publishing.•Notable ATDs, Agencies and DSPs include: Mediamath, Sitescout, X +1, Amnet, Dataxu, YellowHammer, Xaxis.

New York, Ny, Us

• Take the lead in responding to RFP opportunities and work with Account Coordinator to create media plans that include strategy, pricing and media decks.• Monitor and provide campaign analysis and optimization suggestions to clients.• Act as primary point-of-contact for all advertising agencies/direct clients involving campaign set-up, campaign optimizations, post-campaign analysis for traditional IO'd campaigns.• Work closely with internal AdOps to ensure timely and proper launch for campaigns.• Oversee and manage IO’d advertising campaigns on the Liveintent exchange including regular Display, Sponsorships, Dedicated E-Blasts, Retargeting, CRM, Cross-Device and Cross-Channel campaigns throughout the entire process from pre- to post-sale.• Monitor discrepancies for 3rd party served campaigns.• Monitor Pacing for all advertising campaigns to ensure fulfilment.• Assist in training new Account Coordinators.• Notable Brands worked with through Agencies: Macy’s, LG, Starbucks, Smucker’s, Dell, AT&T, Xerox, Old Navy, American Express, Bayer, Allianz, Mastercard, Disney.

New York, Ny, Us

•Create mocks and screenshots to send to clients after campaign launches.•Analyze campaign data after completion of flights and create wrap-up reports highlighting key findings.•Correspond directly with ad agencies/direct advertisers to receive all campaign assets and work with internal Ad Ops team to set-up campaign before launch.•Fulfill client one-off reporting requests for spend and performance reports.•Assist Account Manager in responding to RFP opportunities and creating media plans.•Calculate pacing reports for campaigns and monitor discrepancy between LiveIntent and 3rd party ad server numbers.•Work with Account Manager to manage advertising campaigns/strategies across LiveIntent network.•Provide analysis for under performing/delivering campaigns and make recommendations to increase performance/delivery.

Bachelor Of Science (Bs), Dual Concentration Finance/Marketing

Data Analytics