Full commercial responsibility for two product development programs.• Negotiated Definitive Agreement for commercial partnerships by initiating B2B contacts, preparing and presenting the product prospectus..• Designed and directed primary market research to reveal target segments for product launch. Developed novel insights from secondary data sources with analytic strategy that fully validated anecdotal leads. Directed conjoint analysis to document compelling value proposition. • Negotiated a full raft of launch communication tools (Web, video, email, social, print) through the company promotional approval process • Won FDA approval of novel trade name after rejection of prior candidate; led the generation, screening, evaluation, and vetting process.

Developed valuations for product concepts, matching scientific utility with market need for internal R&D projects and in-licensing deals.Led marketing effort for new agent in development; established unique positioning and clinical trial strategy based on demographic analysis and guidance from expert Advisory Board. Directed company evaluation of fundamental value drivers in the industry and the risks and opportunities of the generic segment.

Responsible for global performance of product franchise (financial and manufacturing forecast, promotion, life cycle). Initiated and delivered a global brand campaign, leading a team of regional Product Managers. Coordinated company response to serious product safety issue.Guided development of new packaging for high growth segment.Organized and facilitated Medical Advisory Boards; developed productive relationships leading radiologists and cardiologists.Honored with CEO Best Practice Award for demonstrating Inclusiveness in brand team leadership

Directed efforts of Associate Product Manager in pricing and sales support. Through market analytics and clinical expert input, won company commitment to ambitious clinical trial program seeking new indications; provided critical market guidance for clinical trial strategy.

Directed launch of two MRI products, exceeding sales and margin targets. Integrated marketing efforts of different business units to promote a combined drug and medical device system. Developed educational programs in collaboration with clinical leaders. Honored as Product Manager of the Year.Directed cross-functional teams to address all aspects of product launch including promotional and pricing strategy; packaging and manufacturing plans; legal and regulatory issues. Created launch plan for contrast agent and device system for US and European markets. Trained sales force and internal departments on new products and markets; drove clinical publication program.

Built databases tools to analyze medical procedure volumes, disease incidence and population trends; reconciled forecasts of overlapping business units in the cardiology market through analysis of the database trends. Conducted Advisory Board meetings as a step to rationalizing the forecasts in the Cardiovascular market and in the Oncology market.Designed and conducted primary and secondary market research to evaluate business opportunities and guide packaging decisions.