Thomas Chin Email & Phone Number

California, United States

Auckland, New Zealand

Advised 20 New Zealand Consumer Goods companies on their global exporting strategy by coaching c-suite teams, helping the companies get funding, leading workshops to upskill the teams (supply chain, governance, sustainability, P/L analysis, digital marketing coaching etc.), and coordinating advisory plan with the NZTE global team.Managed $1.5m worth of funding. Lead efforts to assess business potential and decide on funding opportunities based on financials, governance, and a clear strategy. Created the business cases for the funding applications and clearly articulated the growth strategy by highlighting the opportunity, showing the assumptions being tested, and breaking down the budget into activity categories.

Santa Monica, California, United States

Delivered research for over 125 companies leading to $625,000 in savings for NZ companies by performing secondary research for New Zealand companies looking to export into the United States and supporting nine stakeholders across Food and Beverage, Agricultural Technology, Specialized Manufacturing, Education Technology, but with an emphasis on Consumer Goods.Took the lead in creating the role and improving the processes used through process mapping and seeking feedback from stakeholders. This resulted in a new project management system, an onboarding process, cloud storage, and greater efficiency.

Santa Monica, California, United States

Managed a portfolio of 20 New Zealand Natural Products (FMCG) companies by assisting the executive teams to determine their US strategy. Utilised market expertise to quickly challenge/validate their go to market strategy. Connected these companies with advisors, leading workshops, and introducing them to in-market contactsDiagnosed the critical success factors, analysed data, scoped research, built customer personas, and provided lead lists for NZ companies exporting to the US. Increased revenue across the customer portfolio of 20 companies by $10 million over 12 months. This led to 50 international growth outcomes such as placements in national chains (Whole Foods, Walmart, Trader Joe’s), signing a distributor contract, landing key PR mentions and hiring people in market.

Los Angeles Metropolitan Area

Created customer personas and a brand book that informed social media messaging, NPD, and target retailers/partners. Did this by leading a workshop with the team to clearly outline the brand image and brainstorm who their target customer is and what their customer journey is with the brand.Developed a new folder structure and a naming architecture that was easy to use for the current team, encouraged knowledge sharing between teams, and was future proof for new hires. Reviewed the company’s google drive and interviewed all members of the team to identify key challenges with their current structure and naming rules.

San Francisco Bay Area

Led a project projected to increase revenue by $2.5 million. Used data from across the clothing industry to simplify the U.S. pricing model and suggesting extended sizes. Presented the findings to executive team members.

Berkeley, Ca

• Analyzed corporate social responsibility initiatives to provide marketing recommendations for new Nike youth fitness program • Developed effective KPIs by examining the impact of exercise on youth to measure program results

Berkeley

Berkeley, Ca

• Developed marketing strategy for Yahoo microfinance application to appeal to low income millennials• Composed a consumer survey to gain first-hand information on millennials’ saving and spending habits and used pivot tables to analyze survey data for millennials of various income levels

Berkeley, California

• Interviewed Twitch users on which monetary features they use to find trends and create user profiles• Built a heatmap of my recommendations to compare the risk of a feature to its potential benefits• Suggested developing a split screen streaming feature that was then implemented by Twitch

Environmental Economics And Policy

Activities and Societies: CMG Strategy Consulting, Latino Business Student Association, Delta Chi Fraternity

Bachelor'S Degree, Economics

One semester study abroad program in Madrid, Spain while doing a homestay with a Spanish family.