Marketing Manager
CurrentCoordinate with Web content, Buyers, Media Creative Director, and Vendors to create and maintain a steady stream of marketing initiatives that align with the Tackle Warehouse brand image and e-commerce goals.Manage a marketing calendar of initiatives, identifying conflicts and gaps to guarantee a consistent flow of campaigns.Communicate regularly with Web Content, Buyers, and Vendors regarding marketing opportunities and needs. Create and pitch unique marketing opportunities to vendors, including developing and executing a marketing menu with pre-established elements and costs.Organize efforts between the various departments within Tackle Warehouse to amplify the brand's expertise by making initiatives from other departments more visible.Develop actionable marketing strategies across multiple platforms at an appropriate scale for the importance of the campaign and budget available.Track performance and adjust marketing strategies and campaigns accordingly.Determine the marketing elements required for each unique campaign before releasing it to production.Develops and expands the company's web presence through social media, email, web advertising, and other online sources; promotes the company brand through these channels.Manage the creation and placement of front page graphics, messaging, and landing pages.Maintains current knowledge of trends and developments in online marketing.Assists with budget preparation for the marketing department.Affiliates optimization, activation, and performance reporting.Communicate with the Web Content department to ensure the information presented online is accurate and thorough.Communicate with Buyers to ensure that inventory levels are appropriate before marketing initiatives.Communicate with Customer Service and Warehouse department heads as needed.Other duties deemed necessary to support daily operations of Sports Warehouse.