Thomas Bernard Email and Phone Number

QUAD is a renowned European production group specializing in advertising, audiovisual, and cinematic content. With multiple dedicated entities, it offers integrated solutions from strategy to post-production with major brands and agencies. Its expertise spans award-winning ad campaigns to international film and series productions.HEAD OF NEW BUSINESSDrive QUAD's growth by identifying and capitalizing on new business opportunities, primarily focused on creating and developing production services for direct clients. This includes the creation and management of a strategic and creative hub that complements production offers tailored to this new market. Additionally, it requires working with QUAD's various labels to create integrated solutions, while fostering synergy between the group's advertising and film sectors to generate new revenue.Key Achievements : Sales and Revenue Generation: Developed and implemented sales strategies, securing annual agreements with major brands and identifying additional revenue opportunities. Managed a three-person team, overseeing sales tools, outreach efforts, and follow-ups to maximize client engagement and conversion.Client Relationship Management: Transformed one-off projects into long-term partnerships with annual deals and volume commitments, building strong relationships with top brands.Creative and Strategic Development: Created and led a strategic hub for direct clients, delivering end-to-end solutions from strategy to post-production, strengthening QUAD’s market position as a creative and strategic leader.Cross-Functional Collaboration: Fostered collaboration between diverse teams, optimizing project execution and driving revenue growth, while encouraging synergy between QUAD's advertising and film sectors for branded films and documentaries.

USERFARM is a global platform connecting brands with a creative community of over 120,000 filmmakers worldwide. It specializes in crowdsourcing video content, enabling brands to access innovative and diverse ideas at scale. COUNTRY MANAGER, FranceOversee and grow USERFARM’s operations (Video Crowdsourcing Platform) in France by driving business growth, enhancing commercial performance, managing a sale team of 3, and increasing the company’s visibility in the market. This role involves tailoring global strategies to align with the specific dynamics of the French market, while ensuring profitable operations for USERFARM.Key Achievements• Led teams in the preparation of client tenders (RFI, RFP, RFQ) and presentations, delivering high-quality, compelling proposals that met client needs. This enabled a startup to respond to tenders for Nespresso, Ferrero, and Fiat, competing against major industry players.• Applied a proven solution sales approach, clearly articulating value-added propositions based on content volumes and narratives that resonated with clients. Identified additional profit-enhancing opportunities, successfully cross-selling services between European country (Italie, England, France…) to maximize revenue potential with clients, achieving upsell rates of around 25%.• Ensured the design of profitable solutions, maintaining agreed commercial parameters with the Italian head office, ensuring long-term success for both the client and the company.• Collaborated with production teams based in London to ensure brand needs were well identified, maintained high standards, and delivered on time. This led to the recruitment of a French team member based in London to oversee project execution.

SONY MUSIC is a global music entertainment leader, representing iconic artists and emerging talent. It specializes in music production, marketing, and distribution across all platforms.HEAD OF FRENCH BRAND PARTNERSHIPConnecting artists, labels, or music events with brands to diversify Sony Music’s revenue streams. Creating, developing, and managing strategic partnerships by leveraging strong creative concepts that reflect the artists' worlds and brand values to produce authentic and engaging collaborations.Key Achievements• Successfully developed and refined brand partnership strategies in collaboration with labels, artist management, and talent, ensuring alignment with client needs, while identifying and capitalizing on high-value brand partnership opportunities such as endorsement deals, music white labels, co-branding, and private festivals• Led and closed high-value deals (Paco Rabanne / Iggy Pop, Blondie, McDonalds / Music Monopoly, Coca-Cola / Mark Ronson…), optimizing revenue generation while achieving strategic goals. • Managed end-to-end execution of brand partnerships, overseeing the planning and execution of events and activations tied to collaborations. You will build and maintain strong relationships with key external partners, including brands, agencies, promoters, and event organizers.

- Creation of the Marketing Department in a Publishing company - Defined the marketing and communication strategy for the company- Created the communication tools to support the Marketing Department- Optimized the link between Warner Music and Warner Chappell- Handled advertising agencies partnerships- Extension of the sync department to full length and documentary film market