Responsible for driving customer acquisition and revenue growth for our media and subscription offerings. Crafting and executing multi-channel marketing campaigns by developing digital marketing strategies to build and convert audiences throughout the prospect and customer journey and leveraging data-driven insights to optimize performance and ROI.• Responsible for growing and retraining our media audiences and developing them into qualified leads and opportunities for our sales teams.• Oversee all digital marketing, audience development, campaign coordination, and lead nurturing programs.• Partner with Product Marketing to ensure cohesion between campaign messaging creation and execution.• Develop and implement annual demand generation strategy and plans to achieve sales and pipeline goals.• Oversee campaign strategy development, execution, and optimization across digital channels (email, social media, web, paid search, display) and digital/in-person events.• Manage top-of-funnel audience development programs, including persona/segment identification, database growth, and profile enrichment to support our newsletter and media business.• Collaborate with Sales leadership, Sales, and Revenue Operations to monitor and optimize the prospect and customer journey.• Partner with Marketing Operations to track and report on key performance metrics, including qualified leads, opportunities generated, and campaign ROI.• Manage vendor and agency relationships.

Managed all digital channels for the Xperiti product line acquired by Ipsos. Worked closely across development and onboarding teams to ensure seamless acquisition and retention of market research experts for clients' quantitative and qualitative market research projects.Before onboarding, email deliverability to a volume of several thousand was less than 50%, and onboarding completion was less than 20%. I migrated the company to Mailchimp and implemented deliverability best practices (custom IP, SMTP, etc.) to achieve a rate of over 95% for marketing emails and 99% for transactional emails for a volume of hundreds of thousands of emails per month.• Additionally, I worked closely with development to create a new onboarding process and guides in Userflow that increased onboarding completion to over 50%.• Segmented audience: I created automated nurture paths to ensure the right messages go to the right people at the right times for onboarding, retention, and new and open market research projects.• I leveraged SMS marketing in conjunction with email to engage with experts.• I worked within Mandrill to create Transactional Email communications for smooth project engagement and payment.• I managed the website through Wix, focusing on SEO, usability, and page load times.• I created an expert consulting onboarding path and campaigns to attract new experts - https://www.xperiti.com/expert-consulting• Implemented web analytics (GA) and tracking to inform decisions. Implemented Hotjar for A/B testing and sharing user engagement with development.• I implemented alternative EMS to engage hard-to-reach audiences for research projects in conjunction with Zerobounce to keep our database clean.• Managed projects across teams in Jira. Worked entirely remotely, primarily with teams in Israel and the Philippines.

Assisting companies with digital marketing needs primarily on SEM, SEO, website development, and email marketing.

Hired, developed, and led the team (3 growth marketers) responsible for driving company revenue and digital marketing strategy. Ensuring programs were generating the proper business outcomes and profitability; to drive the acceleration of marketing-attributed revenue growth.• Created the playbook for overall growth and performance marketing strategies across channels.• Ran the whole Marketing department for 4 months while the Head was on maternity leave.• Activated, drove, and iterated demand generation campaigns to generate qualified leads and strengthen all aspects of the customer journey to the sales pipeline.• Managed campaigns from concept to execution to measurement and optimization. • Worked with brand and sales to create aligned communications across all channels to ensure consistent messages.• Refined marketing attribution models and continually analyzed the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust.• Built nurture programs to expedite opportunity creation, pipeline acceleration, and closed-won revenue.• Owned the goals, metrics, and KPIs within a given budget as a profit-generating channel for the business.• Worked with other marketing team members, contractors, and agencies (designers, writers) to deliver against team objectives & KPIs.

Owned the development and execution of integrated campaigns by extending and leveraging every aspect of the demand channel from organic/paid search, email marketing, digital advertising, content syndication, virtual events, corporate events, and nurturing campaigns. Developing demand generation programs that delivered a consistent flow of marketing qualified leads, first meetings, and pipeline.Collaborated closely with Content and Product Marketing to create industry-leading content and campaigns aligned with BetterUp’s brand, positioning, and messaging.Drove monthly meetings and collaborated weekly with Sales to educate, inspire, support, and promote our integrated campaigns and demand programs to ensure tight alignment and incorporation into prospecting and sales cycles.

Working to help improve people's lives with the world's best transportation by defining strategy and executing integrated campaigns that contribute to top-line company goals for Lyft Business.• Developed top-of-funnel, scalable lead-generation campaigns targeting several audience segments. • Drove 5.7k+ leads from self-service paid media and organic channels.• Owned quarterly, monthly, and weekly budgeting, pacing, and projections.• Created mid-funnel nurture programs to drive new business acquisition of 1.2k+ organizations, move organizations through the sales process, and drive activations to generate $6.7M in directly attributable bookings.• Managed paid media agency, Metric Theory.• Commissioned and maintained growth dashboards to track performance and report weekly to management and cross-functional stakeholders.

Executing world-class integrated campaigns to scale our marketing reach and partner with our sales team to drive pipeline and revenue.• Drive strategy, execution, and optimization of Fictiv’s growth marketing programs, including demand gen, events, SEO, paid search, ads, and content marketing distribution• Develop integrated campaigns to drive pipeline for Sales and achieve company revenue goals• Track & manage paid search, digital advertising, and organic search programs

• On-boarded Marketo, a marketing automation platform, and integrated it with their current CRM solution, Salesforce; included the creation of lead scoring, lead routing, deduplication, and a life-cycle funnel.• Migrated email platforms and set up email automation. Included several dynamic nurtures around onboarding and segmenting their current and expanding database.• Launched their first ads on Facebook, LinkedIn, Quora, and AdRoll, targeting interest, topic, lookalike, and retargeting segments (Several platforms, including Google, ban cryptocurrency).• Created and launched two iterations of display ads based on performance, involving creating, tracking, and reporting hundreds of unique assets.• Utilized SEO and SEM tactics to turn around dwindling website traffic leading to the highest monthly visits since January 2018 (Bitcoin bubble).• Orchestrated the creation, execution, and reporting of Webinars and oversaw the creation of a Resources Center for content tracking and reporting.• Led several one-off email campaigns, including dynamic monthly newsletters to investors and research subscribers.• Worked with a PR agency and internal persons to execute several press releases across multiple media outlets and social channels.

• Grew the following metrics year over year comparing 2016 to 2017; Unique Visitors by 113%, Marketing Qualified Leads by 54%, New Business Pipeline by 125%, Net New MRR by 77%, and New Customers by 64%.• Managed all Paid Channels for a Sales team that relied 100% on inbound leads and helped diversify lead sources to grow organic channels. Specifically AdWords, AdRoll, Review Sites, Social Media, Publications, Native Ad Networks, Webinars, White Papers, eBooks, and more.• Drove strategy and execution for demand generation, brand awareness, and re-engagement campaigns across all digital and offline channels.• Designed and implemented high-impact programs optimized to deliver results across marketing and sales funnels while hitting target metrics, including leads, MQLs, and ROI.• Partnered with Sales to drive quality lead generation and prospecting, optimize conversion, and improve workflows and processes.• Led developing and managing digital assets (website, landing pages, emails, and ads), working with the broader team and our various agencies.• Partnered with other teams to define, introduce, and maintain our account-based marketing strategy.• Championed A/B testing and marketing best practices across the organization to perfect every touch point and improve the user experience.• Managed outside agencies and vendors to deliver great work and results while meeting deadlines and staying on budget.Utilized G Suite for Business, Asana, Slack, Google Analytics, Google Optimize, HEAP, HotJar, Optimizely, Marketo, AdRoll, BrightTalk, Capterra, Facebook, LinkedIn, Metadata, Datanyze, G2 Crowd, Litmus, SpyFu, Reddit, Clearbit, Criteo, Outbrain, Taboola, Moz, and Quora in my daily work.

• Assist in the planning, execution, management, and measurement of all website launches, email campaigns, SEO/SEM, and other internal and external marketing messages.• Compile and manage databases supporting marketing and promotional strategies, and develop forms and other collateral.• Prepare reports, presentations, and analyses with a focus on ROI.• Work collaboratively to drive Search Engine Optimization (SEO) across all marketing efforts, including content creation, social engagement, and campaign landing pages.• Assist in creating and implementing innovative marketing strategies and tactics that target crucial client segments leveraging a broad spectrum of mediums.• Troubleshoot issues, provide support, training, and ongoing development of existing and developed systems, and work with appropriate internal and external resources to resolve them.

Delivered sales and training materials (messaging, positioning guides, presentations, demos, videos) that enabled Intel Field and Channel partners to sell Kno™, an Intel Education Solution. Owned the Kno roadmap publication and field training. Led demand generation efforts for the Kno B2C channel.Chartered, planned, and executed seasonal eTextbooks sales campaigns aimed at higher education and K12 kno.com customers to meet revenue goals. Identify and propose areas of improvement for future campaigns. Trained and enabled the Field to effectively sell the Kno solution by communicating product plans, educating them on Kno™ SaaS product features and benefits, and arming them with sales tools (product briefs, quick start guides, user guides, demo guides, presentations, product videos).Was the go-to expert on how to present the Kno solution at events. Assisted in developing the Kno presence at events internationally.

Worked with design, engineering, and product teams to plan, create, distribute, and manage Kno’s outbound communications through kno.com, email, and social media channels.• Engaged and informed Kno’s users through social media posts, email content, web copy, and tutorial videos.• Grow Kno’s active email users' Open and Click-through Rates through A/B tests and segmentation.• Managed publisher partnerships to give away free books; tracked measurable outcomes through Google Analytics.• Managed and released coupons to partners at critical times to drive sales. • Built and maintained Kno’s image on over 70 sites and within app stores.• Worked with the product on copy and the design of features to create seamless user experiences.

Answered customer inquiries by phone, chat, and email.• Configured RightNow CRM software to establish a knowledge base to maximize Customer Support efficiency.• Created Macros, Help, and FAQ guides for the app on iOS, Android, and browser platforms.• Performed Quality Assurance for new versions of the product.• Organized and communicated customer feedback to respective teams.• Reported bugs to the engineering team to be fixed promptly.• Worked on special projects with other departments, such as Marketing, Sales, and Product Management.• Lead and trainer for new CS representatives.