Tom Clinton work email
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Tom Clinton personal email
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15(+) year veteran in the world of web/marketing analytics and tech. I lead solution architecture, engineering, and analytics teams to solve complex data problems. As a consulting resource, I work with executive marketing leadership to strategize, design, and build future-proof solutions that enable new use cases, and improve existing efforts.Some of the use cases that I've led/solved include: realtime site personalization via CDPs, integration of propensity scoring and modeling to customer databases, full end-to-end customer data models/architecture, net new feature builds/engineering, thousands of website tagging implementations, tech stack evaluation/audit and recommendations...and lots of fun and challenging projects along the way that would be WAY too much to list!At Tinuiti, I've contributed to the growth of our analytics team (from 2 to 100+ division employees in my tenure), the company as a whole (120 to 1200+ employees in my tenure), and I am responsible for several lines of service/revenue and their respective teams. This has been achieved via creation of go-to-markets, making/influencing key hires, participating in critical RFPs, and (most critically) learning collectively with the industry's best and brightest.
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Head Of PracticeMammoth GrowthPhiladelphia, Pa, Us
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Sr. Director ArchitectureBlend360 Mar 2023 - PresentColumbia, Maryland, UsLeading development of technical Martech practice. - Solution design, planning, roadmapping for multiple Enterprise Martech and data strategy engagements - Designed composable architecture for enterprise media company (w/successful POC build and launch)- Engagement lead on architecture assessment for large (F100) financial services company- Ongoing Senior tech consulting for data collection, media governance, and identity solutions -
Director Of Engineering And Web AnalyticsTinuiti Dec 2021 - Mar 2023New York, Ny, UsOversee Solution Architecture & Engineering teams, as well as Web Analytics & Implementation team. - Developed and grew net new web analytics practice.- Developed and grew net new data strategy consulting practice.- Grew and maintained technical professional services including API and platform integration, tag implementation technical audits, and architecture development/expertise for clients.- Created and executed go-to-markets for respective services and areas, responsible for multiple revenue streamsNotable Projects and Outcomes:- Led development of AWS architecture to ingest and process client data feeds to optimize marketing platforms- Numerous Google Analytics 4 (GA4) implementations- Customer data platform (CDP) implementations and maintenance, custom scoping and integration projects- Various technical onboarding projects to support Tinuiti's Mobius platform and marketing science teams- Support and growth of Analytics dept from 1 to 100+ people in my tenure, and 10x agency growth. Personally contributed to key hires in department, RFP processes, and informed strategic development. -
Senior Manager, Analytics EngineeringTinuiti Dec 2018 - Dec 2021New York, Ny, UsManage a team consisting of solution architects, engineers and analysts. - Lead implementation and architecture projects of client data platforms - Create innovative solutions for client data collection and management (e.g. web tracking & 1P collection)- Direct clients toward future-proofed engineering and processes- Continue driving revenue growth and expanding team in both depth and breadth of engineering and analytics services/products
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Analytics EngineerTinuiti Dec 2016 - Dec 2018New York, Ny, Us- Tackle technical and complex client issues revolving around web and marketing analytics, including session continuity, channel/attribution questions, tag sequencing, and code conflicts- Implement data layers and tag managers, providing guidance to client development teams- Overhaul, update, and implement client analytics services (i.e. Google Analytics, Omniture, Coremetrics)- Come up with creative custom code solutions where necessary to ensure data accuracy and consistency- Create, automate, and maintain client KPI dashboards (R, Gscript app code, and various API sources)- Support internal teams by uniting data from multiple API-driven sources with traditional PostgreSQL data warehouse sources- Create automation processes to streamline data retrieval and transformation- Maintain client relationships and educate both internal and external contacts on how to best use, view, and understand their data
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Senior Web AnalystDavid'S Bridal Mar 2014 - Nov 2016- Ecommerce forecasting and executive reporting, various analyses including time cohorts, multichannel attribution, and elasticity/regression- Website technical & analytics lead (tagging, Google Analytics, site personalization integration)- Created R data model that accurately predicted website traffic via multiple regression analysis- Wrote local applications in R and SQL to import and link online and offline conversions, and establish correlations- SME for ESP migration (Salesforce Marketing Cloud), tying together existing architecture and ETL processes with new structure and workflows.- Created, audited and optimized email segmentation SQL queries.
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Email Marketing Coordinator & Pt Wine Data ConsultantWineaccess Nov 2012 - Dec 2014San Francisco, Ca, Us- Calculated buyer segmentation to maximize revenue and customer engagement.- Analyzed and shifted segmentation real-time using deliverability, conversion, and sales data to achieve the greatest possible revenue.- Predicted revenue per offer and product using historical data.- Created reports to better steer sourcing and determine KPI trending.- Used Google Analytics to assess site traffic and conversion flows.- Wrote SQL queries to pull buyer and offer data, and for various analyses.- Coordinated inbound logistics between wineries and distribution warehouse.- Performed SEM analyses using Marin Adwords bidding data.- Created daily offers, from backend setup to user-facing HTML edits in multiple daily email blasts. -
Senior AnalystAetna May 2007 - Nov 2012Hartford, Connecticut, Us- Implemented workflow improvements and maintenance of KANA customer service email application.- Served as a point of contact supporting all business areas using application.- Wrote and designed email templates for daily customer service use.- Composed and edited the widely distributed "Member Essentials" Newsletter.- Served as business subject matter expert and/or business lead for projects.- Compiled numerous reports and presented to upper management.- Used reporting software such as WebTrends, Informatics and custom reports on a daily basis.- Used Silverpop Email Marketing tool to assess impact of numerous email campaigns.- Collaborated with other project management teams to enhance Aetna Navigator website.- Created internal website for business area.- Utilized website feedback to help streamline Aetna Navigator website, improve functionality, and ultimately reduce customer feedback volume.
Tom Clinton Skills
Tom Clinton Education Details
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Villanova UniversityMedia And Cultural Studiies -
Villanova UniversityCommunication; Media Studies
Frequently Asked Questions about Tom Clinton
What company does Tom Clinton work for?
Tom Clinton works for Mammoth Growth
What is Tom Clinton's role at the current company?
Tom Clinton's current role is Head of Practice.
What is Tom Clinton's email address?
Tom Clinton's email address is to****@****iti.com
What is Tom Clinton's direct phone number?
Tom Clinton's direct phone number is +185637*****
What schools did Tom Clinton attend?
Tom Clinton attended Villanova University, Villanova University.
What are some of Tom Clinton's interests?
Tom Clinton has interest in Weightlifting, Auto Mechanics, Technology, Music Production And Composition, Biking, Culture And Media.
What skills is Tom Clinton known for?
Tom Clinton has skills like Social Media, Email Marketing, Microsoft Office, Project Management, Access, Public Relations, Editing, Market Research, Advertising, Photoshop, Analysis, Microsoft Excel.
Who are Tom Clinton's colleagues?
Tom Clinton's colleagues are Nishu Legacy, Jessica Morris, James Lee, Akinsola Salami, Stuart Scott, Black Mostafa, Aynsley Risch.
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